Running image ads with text is better? - anyone have the link?
-
Blank mind and cant find the Google research (or maybe it was someone else) that showed that sales were better when running image ads alongside your text ads
Does anyone have that link?
Cheers
S
-
I linked to a couple of resources over on distilled some time ago:
http://www.distilled.net/blog/ppc/combining-search-and-display-advertising/
Are any of those what you are looking for? Microsoft research is generally pretty powerful in this area.
-
It has been my experience that text ads definitely get more clicks than banner ads, especially if the text links are positioned within content and appear to be more integrated into the site, instead of a banner on the top of the page for example. People have been trained to ignore banners and ads that sit outside of the website.
-
what this might refer to is a known blackhat tactic. Where you put images lined up right next to each ad. This will increase the click thru rate. I ve read people having an increase of four fold. This practice is banned by adsense and will not help you since you are the advertiser. It only benefits publisers.
-
Sorry, I don't think I said it very clearly
Basically, I am running Google Adwords text ads in Google search.
I want to start running banner ads on various websites as well, but I would like to have the research to back up the decisions to test this
S
-
http://www.seomoz.org/blog/is-optimizing-photos-more-important-than-you-think
Is that what you are speaking of? It was an old post on the Blogs here. Hope it helps ^.^
-
Hi
I',m not sure if can help you but this italian document( powerpoint) speak about ads with text and image together
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you respond to this doctor who demands to see his ads?
I work work for a health care system in the Midwest. We have a doctor in our transplant division who whenever we're in a meeting pulls out his phone and types in "kidney transplant" and ridicules me when our hospital is not on the page. I've long since given up trying to explain search intent to him (all the SERP results are showing information about kidney transplants, not information on where to get a transplant) along with trying to explain all the reasons why our ads don't necessarily show up on his phone despite us having a daily budget for that keyword. Without trying to explain how SEO or advertising online works, what would you do? I've toyed with eliminating advertising from the hospital zipcode so that I can just say we don't advertise in this zipcode at all, so of course our ads wouldn't pop up. I've also toyed with creating more informational content just so perhaps we can show up on the page, even though it's largely irrelevant (but I doubt we'd ever outrank the national brands that have written extensively on this). If someone types in "kidney hospital" or "transplant center" or anything relevant, we're instantly at the top of SERPs. But none of that matters to him. He only cares about showing up for "kidney transplant."
Paid Search Marketing | | Patrick_at_Nebraska_Medicine1 -
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
How can I edit the URL for an ad?
Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD0 -
Anyone got an upgraded semrush.com account?
Hi Guys I'd like someone to run and email a report on one of my competitors in an upgraded semrush.com account please! I only want to run one report and don't really want to shell out $70 for one report. The company is super event dot co dot uk. If any one could help that would be ace! All the best Ben
Paid Search Marketing | | SussexChef830 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
Anyone sad to see Adwords Position Preference Go?
Is Google saying, "Why keep offering a service that doesn’t work?" or "Let's make more money."?
Paid Search Marketing | | Thos0030 -
PPC ad guidelines?
I learned Google PPC years ago and got certified by Google. Back then and for a long time since I know it was best practice to capitalize words in your domain name. I know Google no longer does this and that words in your domain name of your ad are now all lowercase. I hear recommendations and see them practice that adding keywords in a directory are a good way to still get capitalized words in your ad. When I learned PPC, I was told your display URL and your destination URL had to match. Now I'm seeing ads where that is not the case. If I have an ad that takes someone to my homepage of a coupon site, can I have a display URL that says: mysite.com/Coupons Even if the destination URL is just mysite.com ? I'm seeing conflicting things online and it's hard because I don't know what the current guidelines are after this change.
Paid Search Marketing | | DanDeceuster0