Help with website

[divan]

Hello, I've been trying to get our website on 1st place (or at least 1st page to start) on several keywords, on google in all English speaking countries. In most of them I managed, but in USA I'm on 5th page. By Domain Analysis we are better than competition.

Keywords are glass nail files, crystals nail files (some long tail keywords are ok, we are somewhere on top).

Website: http://www.czech-glass-nail-files.com/

We worked on code, design (notice issues is just recent, because of server migration), on-page, blog.

Can someone help me out with an advise? The goal is to be #1. We definitely doing something wrong, but I can't figure out what.

Thank you.

[KeriMorgret]

You might double check on the errors. I'm getting multiple errors on interior pages and using Firefox 6.0.2.

[divan]

You didn't find more, because there are not too many.

You are right about links to other websites. But I do think that USA people should visit other website, because they can buy one piece as well there. Which is the point, to provide people what they are looking for.

I mentioned about code errors, they are there for a week, not longer, it's absolutely has nothing to do with rankings.

I wouldn't rank good in other countries where glass nail files is a main keyword. And still there are a lot of websites for that keyword. In UK for example, it has maybe as much people selling and ranking as in USA. I know USA is the biggest market and competitive, but still it doesn't answer the question.

wholesale glass nail files, is a competitive keyword, and we do rank good on it, even in USA, and there are other websites that rank for it as well.

Yes, China was a poor example, just don't think Google would think my site is spammy and still rank in other countries and for other keywords.

There is content for Swarovski glass nail files, as most of the companies sell them as well. We are just the best one.

I will think about the spammy things on the website. Maybe there is something in it. Maybe it's because I think our partner's site should rank better in USA for that specific keyword. Who knows.

[RyanKent]

Not sure about the SEO issues you mentioned.

I am quite sure about them. There are many others as well. Those are just what I found in the first 60 seconds. After spending another minute on your site I find plenty more:

• You provide links to other sites using the same or similar keyword phrases to which you are trying to rank. In your footer you have a link with anchor text "Glass nail files wholesale" which is an external link to another site. That sends a signal to Google that traffic for that phrase should be sent to the other site and not yours.You have multiple other examples of similar anchor text to external sites such as "crystal & glass nail files"

• EVERY page of your site except the home page has coding errors. At the very top of every page I see "Notice: Undefined index: catg in /web/htdocs1/czech_glass_nail_filescom/home/www/langs/title.php on line 7". This is in addition to the coding error example I previously shared.

- You specifically direct USA users to another site: http://www.glassfuzion.net/. Every indication is your site should NOT rank and other sites should.

Website is on 1st place on some other keywords in USA.

Please share any example. From what I can tell, you do not rank well for any keywords at all, but you do rank for some longtail keyword phrases. Those phrases are not competitive which is why you can rank for them.

Ranking is entirely about competition. You can create a "bad" site, add some long tail keyword phrases and rank as #1 for them. As an example, your site ranks #1 for the phrase "Crystal nail files decorated with Swarovski". The reason you rank as #1 for that phrase is...there is absolutely no competition for that phrase. No one else is attempting to rank for it. You earn the #1 ranking by default. That does not demonstrate your site uses good SEO practices.

We are 1st in China, 1.3 billion.

You are completely missing the point and making meaningless comparisons.

Google is not the top search engine in China, Baidu is

Chinese is the main language in China, not English. You mention 1.3 billion people. The only meaningful number for China is, how many people are performing Google searches in China in English for your niche. Without doing any research I would expect the number to be extremely low.

I understand your situation, really I do. You wish to rank better in Google.com. Most people do! You don't understand why you rank so well in other countries, and you rank well for some phrases in Google.com, but struggle with other phrases.

The answer is simple and clear. You only rank well for longtail keyword phrases which are not competitive. You rank as #1 when Google has no choice but to list your site because there is no one else who has content available for the search query. When you pick more generic keyword phrases which actually have traffic (i.e. competitive) then your site is severely penalized due to it's very low quality.

I understand you worked hard developing your site. This news is not what you wish to hear. Bottom line, if you wish to rank as #1 for a given phrase, you need to be the best site for that phrase. You either need to be prepared to sit down and spent a lot of hours learning SEO, or you need to hire a SEO to fix your site. If you don't make a change, your rankings will not improve.

The with Swarovsk

[divan]

Thank you for your opinion. Not sure about the SEO issues you mentioned. Website is on 1st place on some other keywords in USA. Didn't know that google downgrades website only on specific keywords.

The notice issue was just for a week, just moved to new PHP server, and webmaster didn't fixed it yet.

I agree about the targeting, but stil it doesn't explain why for some keywords it works, and some doesn't. We are 1st in China, 1.3 billion.

We didn't had any impact from Panda, as we do not add tons of unrelated content. We write about what we produce and sell. So everyone who gets on our website for searched keywords can get what he was looking for. A win/win, for us and consumers.

[divan]

Some websites, that are on top in USA have lower positions in other countries.

[RyanKent]

Hi Dmitriy.

Your site has many serious SEO issues. It is a low quality site which simply will not rank well against any reasonable competition.

A few examples:

• Your domain name has 3 hyphens and as such will be considered spammy: http://www.czech-glass-nail-files.com

• Your URLs are far from ideal and contain English spelling errors: http://www.czech-glass-nail-files.com/crystal-nailfiles-accessoires-interior_27-catalog.php

• Your pages show coding errors. The link above shows the following text at the top of the page:"Notice: Undefined index: catg in /web/htdocs1/czech_glass_nail_filescom/home/www/langs/list.php on line 6"

There are tons of other examples but your site requires serious SEO attention and requires major work.

Why then the page is on top positions? Not in USA, but in Canada. If Google would though we keyword stuffing, why good in some countries, and bad in others.

That's a good question and there is a logical answer. I would share three thoughts with you:

1. Every site has a country target. If you have not declared a country target, then Google will examine your site and determine the target for you. Your address listed is Czech Republic so most likely you are considered a Czech site. Therefore sites from the US will be given an algorithmic boost when compared to your site.

2. Competition is higher in Google.com then for Canada and most other English speaking countries. On a high level, just compare populations. Canada around 35m, England 50m, Australia 23m, USA 312 million.

3. Google changes such as Panda are rolled out in the USA first.

[malachiii]

I dont want to speak as to why other country results would be different but there could be less competition, even lower quality pages etc. than yours on international results. In the US you're going to have more competition on almost any keyword as the index is substantially higher.

[divan]

Why then the page is on top positions? Not in USA, but in Canada. If Google would though we keyword stuffing, why good in some countries, and bad in others.

But thank you, will try it anyway.

[irvingw]

WAY too many instances of "nail files" on that home page. Twice, the the title tag, twice in the meta description, way too many instances in the copy. I would remove at LEAST half of those instances so Google doesn't think you're keyword stuffing.

[divan]

We work on the website all the time. Last time we did on-page changes are last year. For most of the time we do link building.

glass nail files and crystal nail files are keywords we try to show up for

Sorry, I'm not asking how to be on 1st place, just don't know why USA results show so much different, than other countries. We can't be more relevant to those keywords, as we make that product. And maybe someone can help me out, by telling me fi we are doing something wrong (or not doing at all) for the USA search.

[malachiii]

How long have you waited since making changes. what keywords are you trying to show up for? Obviously there is no guarantee for a #1 rank on anything.  Best practices is all you can do and hope for the best.