Publishing Press Releases after Google Panda 2.5
-
For the past few years I have been publish press releases on my site for a number of business. I have high traffic on my site.
I noticed that with the Google Panda 2.5 update PRNewswire.com dropped visibility by 83%.
Should I stay away from publishing press releases now? Does Google consider Press Releases to be "content scraping" since multiple sources are publishing the release?
-
In short, yes.
Don't get me wrong. It is perfectly fine to publish press releases on your website. Google isn't going to lose trust in your website from selected content that might be syndicated elsewhere. Give them a little credit. Google certainly recognizes that press releases, however boring and uninspired, make up a necessary part of how companies communicate, and thus a necessary segment of content on the web. Their algorithm, for all of its faults, is not completely without common sense. Moreover, having selected content on your website that is duplicated elsewhere isn't necessarily a dealbreaker. Google, particularly with Panda, seems to evaluate the trust of your website as a sitewide sort of factor, and a couple pieces of duplicate content aren't necessarily going to mess up your day.
But if press releases do make up a significant portion of the content on your website, I would say you're definitely at risk. Google will learn that your website isn't dishing out unique content, and they'll trust your website less because of it. Moreover, press releases aren't exactly the world's best type content, even if they are completely original and don't exist elsewhere on the internet. The fact is that there are much better opportunities to create original, engaging, and shareable content, and taking advantage of those opportunities will help your SEO efforts much more than any amount of press releases you could possibly publish.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are bloggs published on blog platforms and on our own site be considered duplicate content?
Hi, SEO wizards! My company has a company blog on Medium (https://blog.scratchmm.com/). Recently, we decided to move it to our own site to drive more traffic to our domain (https://scratchmm.com/blog/). We re-published all Medium blogs to our own website. If we keep the Medium blog posts, will this be considered duplicate content and will our website rankings we affected in any way? Thank you!
White Hat / Black Hat SEO | | Scratch_MM0 -
Submitting a page to Google Search Console or Bing Webmaster Tools with nofollow tags
Hello, I was hoping someone could help me understand if there is any point to submit a domain or subdomain to Google Search Console (Webmaster Tools) and Bing Webmaster Tools if the pages (on the subdomain for example) all have nofollow/noindex tags ... or the pages are being blocked by the robots.txt file). There are some pages on a data feed onto a subdomain which I manage that have these above characteristics ... which I cannot change ... but I am wondering if it is better to simply exclude from submitting those from GWT and BWT (above) thereby eliminating generating errors or warnings ... or is it better to tell Google and Bing about them anyway then perhaps there is a chance those nofollow pages may be indexed/contextualised in some way, making it worth the effort? Many thanks!
White Hat / Black Hat SEO | | uworlds
Mark0 -
Are links on a press page considered "reciprocal linking"?
Hi, We have a press page with a list of links to the articles that have mentioned us (most of which also have a link to our website). Is there any SEO impact with this approach? Does Google consider these reciprocal links? And if so, would making the links on the press page 'nofollow' solve the issue?
White Hat / Black Hat SEO | | mikekeeper0 -
Google Panda and Penguin "Recovery"
We're working with a client who had been hit by Google Panda (duplicate content, copyright infringement) and Google Penguin (poor backlinks). While this has taken a lot of time, effort and patience to eradicate these issues, it's still been more than 6 months without any improvement. Have you experienced longer recovery periods? I've seen sites perform every black hat technique under the sun and still nearly 2 years later..no recovery! In addition many companies I've spoken to advised their clients to begin right from the very beginning with a new domain, site etc.
White Hat / Black Hat SEO | | GaryVictory0 -
Impressions in Google SERP has declined from 3500 to 1600 after 5-25-2012\. Is it Penguin?
It's about the website http://www.apartments-houseboats-amsterdam.com/ The visitors had declined from 270 to 150 visitors per day. Is this caused by the Google update Penguin? If so what can I do to solve the problem? Thank you for your time and effort,
White Hat / Black Hat SEO | | letsbuilditnl0 -
Link Farms and The Relationship between 2 domain with a 301 Redirect
I have an interesting scenario: Domain A was worked on by a disreputable SEO company off shore. The owner of Domain A came to me for my assistance and evaluation on how the off shore company was doing. I concluded that he should terminate the relationship immediately. One of the bad things they did was register Domain A with a LOT of link farms. I started working on a new site that eventually we decided to go with Domain B (a better, but totally related domain name to Domain A). I added a nice new site and had my client write clean, relevant information for it. We've done all legitimate, above ground by-google's-recommendation SEO for Domain B. I have a series of 301 redirects from Domain A to Domain B. Since April 24th, organic search results have plummeted. I see many incoming links via Webmaster Tools as the massive link farms, but those link farms have Domain A in their databases, not Domain B. My question: is Domain B inheriting the link juice from Domain A insofar as the incoming links are showing up in Webmaster Tools as directly related to Domain A? Should I sever the ties with Domain A altogether? Thanks.
White Hat / Black Hat SEO | | KateZDCA1 -
Google Panelizes to much SEO
I just read this interesting article about a new Google Penalty that will be up in the next upcoming weeks/months about Google making changes to the algorithm. The penalty will be targeted towards websites that are over optimized or over seo'ed. What do you think about this? Is this a good thing or is this not a good thing for us as SEO marketeers? here's the link: SEL.com/to-much-seo I'm really curious as to your point of views. regards Jarno
White Hat / Black Hat SEO | | JarnoNijzing0 -
Does Google Penalize for Managing multiple Google Places from the same IP Address? Can you manage from same google account or separate? Or does it matter since it's created from the same IP?
I manage a number of client's Google Places from the same IP and heard this is not a good thing. Are there Do's and Don'ts when managing multiple Google Places? Create separate google accounts for each or can you use the same account?
White Hat / Black Hat SEO | | Souk0