When doing email blogger outreach what response rate do you expect?
-
How many emails do you send in the average outreach campaign? How many links would you expect from that?
Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?)
I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers.
Any help is appreaciated!
Thanks
-
Should have been more clear- usually for straight link building its 1 successful link response in 50 requests. For bloggers its much better, usually about 1 successul link response in every 15 - 20 requests.
Another great secret for link building on regular websites (sometimes blogs as well) is to pay for a "text ad" on their site if i see that they have stuff like that on their site already. They will come back with some sort of advertising rate (should be pretty cheap for small websites) and you should agree to "try it out". Pay the advertising rate, they put your link up, and half the time they forget about renewing. The other half try to renew, and usually at that point i tell them that they arent sending me enough traffic to justify paying an advertising rate, but i will give them $100 to just leave my link up on their site. Works well.
-
Thanks Ryan, some good tips there.
On point 1 you make, would that be 1 response every 50 requests, or 1 success (link) every 50 requests? (or 15-20 requests). I'm getting some responses from bloggers, but usually of the "thanks for the praise for my blog, but I'll decline your offer of content" variety.
On point 2, I can see how sponsored guest posting can work. Also the blogroll idea seems feasible,
Thanks
-
Welcome to the tough world of link building. Here are some specific insights from my end:
1. I typically see about 1 response to every 15 - 20 requests. If its a straight-up one way link request, its much worse. More like 1 response in 50 requests.
2. For blogging specifically, I have seen success in two ways: blog rolls and sponsored content. Social/blogs are a bit different than websites. Interlinking is viewed a little better, so I love to include the other blog first in my own "blog roll", then reach out to them, let them know "you added them to your blog, you like what they have and are following them. Would they include your blog too on their roll". then throw out a useful comment or two on their blog, and usually the combination of those two things gets you a link.
I will also sometime ask relevant blogs to "sponsor a post" for them. Basically, write a nice article or post, and pay them $50 to post it on their site. You just say you want to get the word out to "their audience", and $50 is not bad for little effort on their end. Of course your link is in the post
hope that helps.
-
If the domain that you are promoting has excellent excellent awesome content then you have a chance of success - if you are writing to relevant sites.
If the domain that you are promoting has crap content then you are wasting your time.
I am glad that I am not a linkbuilder... because for most clients the job title should really be.. "Magician".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have a "click rate juice" question would like to know.
Hello I have a "click rate juice" question would like to know. For example. I created a noindex site for a few days event purposes. Using a random domain like this: event.example.com. Expecting 5000+ clicks per day. Is it possible to gain some traffic juice from this event website domain "example.com" to my other main site "main.com" but without exposing its URL. Thought about using 301 redirecting "example.com" to "main.com". But it will reveal the example-b.com to the general public if someone visits the domain "example.com". Also thought about using a canonical URL, but it would not be working because the event site is noindex. or it would not matter at all 🤔 Wondering if there is a thing like this to gain some traffic juice for another domain? Thanks
Intermediate & Advanced SEO | | Blueli0 -
What would be best way to transition from mobile website to responsive
We have a mobile website (mobile.website.com) that mirror our desktop site (www.website.com) with +100 000 pages. We have an alternate tag on our desktop to our mobile site and a user agent detect that redirect mobile traffic to our mobile site Our mobile site is no index and has a canonical to our desktop. Everything works pretty well, the mobile website is not index and only show up in SERP when a user make a search from a mobile. Our main website is now responsive and we would like to kill our mobile site without compromising our traffic. We know that a slight speed change or content change can affect our traffic, what would be the best way to do that? Big bang: redirect all mobile URL to desktop, remove user agent detect and remove alternate tag on desktop Semi Big bang: remove user agent detect and remove alternate tag on desktop and see how the traffic react before redirecting Progressive: remove the user agent detect and the alternate tag on some section of the website to see how the traffic react Other ? Anyone has any experience with that? Thanks and let me know if anything is not clear.
Intermediate & Advanced SEO | | Digitics0 -
Responsive text?
Hello guys, thats in advance for any advice that you can give me, i have a issue about the responsive content. The content (product title) that fits on 1024px screen, but doesn't fit at 768 / 600 so I want to know if is possible to show a small (modify) version of that title with doing a cloaking o similar Ex:
Intermediate & Advanced SEO | | HABITATSOFT
Title at 1024:
Brand New Xbox One 500 GB Black Console Title at 768 / 600px
Xbox One 500 GB Black Console Any advice? Thanks!0 -
Does Having A High PPC Bounce Rate Affect Organic SERPs?
Hi Mozzers. My website uses a landing page for Google Adwords traffic targeting keywords like HR Software, HR Systems etc. The design of the landing page is similar to our website but a key difference is that, being a landing page, we've removed the navigation (it is still possible to navigate to the main website by clicking on the logo). We've A/B tested this and found that by removing the navigation we get more people converting/signing up for the free trial of our service. We track conversions using Google Analytics. Depending on the keyword the conversion rate is between 2.5% and 5%. However, because we've removed the navigation the bounce rate is really high, circa 80% for our landing page compared to an average for our website of approx 40%. Would having such a high bounce rate harm our organic rankings for the rest of the website? Thanks
Intermediate & Advanced SEO | | OctopusHR0 -
How can using guest bloggers HURT me?
Hi Mozzers, I want to start accepting guest bloggers on my site to create content.
Intermediate & Advanced SEO | | Travis-W
What potential pitfalls should I watch out for? Should they only link a certain amount of times to their site? Per article? Per everything?
Ratio of followed vs nofollowed links?
Should I not link to "hazardous" sites I don't want to associate myself with? How can I identify a site that will hurt my link profile?
What's the best way to make sure the guest bloggers aren't plagiarizing? Thanks!0 -
Please let me know how to improve this email backlink request
Hello, How can I improve upon this email request: Your "Links" section contains a lot of good websites, and we would like our site to be added to the list. Our pagerank 4 website, which carries (Here I said what we carry) You have similar sites located in the "Other" Section on your link page. We would greatly appreciate being added to this list. Sincerely, BobW
Intermediate & Advanced SEO | | BobGW
Webmaster
Our Site Name Here
Email Address Here
Phone Number Here0 -
Question | Blogger, Godaddy, HostGator
If I buy a new domain and do forwarding with masking to my blogger post URL what would happen to the backlinks that were pointing to my blog post exactly? Will the power link back to this new domain or will it stay there? I have a blogger account, a domain from godaddy, and hosting? People are telling me that forwarding with masking is bad for <acronym title="Search Engine Optimization">SEO</acronym> so I should set blogger with godaddy or something like that I don't know. I need a hosting though in order to do that and free ones don't offer changes to the CNAME records? so I got hostgator. I am up to the part where I need to set the records in the CNAME for hostgator but every time I try to list ghs.google as the whatever, it won't work! It keeps telling me the record is already there when this is my FIRST time using this! How can it be there when I haven't even touched it? Please help me
Intermediate & Advanced SEO | | 678648631264This is the tutorial im using : http://support.google.com/blogger/bi...381&page=ts.cs I get stuck here: Find the control panel on your domain registrar’s website, and locate your DNS (Domain Name System) settings. In order to link your blog to your custom domain, follow the instructions below to enter your "CNAME" and "A-records."
CNAME
Where it says Name, simply enter "www" and list ghs.google.com as the Host Name. See our detailed instructions on providing CNAMEs for various registrars. If yours isn't listed, or if you run into other difficulties, contact your registrar directly and they can help you out.
A-records (optional)
The following action links your naked domain (example.com) to your actual site (www.example.com). If you skip this step, visitors who leave off the "www" will see an error page.
Enter your domain name in the format example.com, and list the I.P. addresses shown below in the "A" section. You'll need to create four separate A-records which point to four different Google IPs. 216.239.32.21
216.239.34.21
216.239.36.21
216.239.38.21 Could I just leave my forwarding with masking on with my domain + blogger to make everything easier or what? And, is there any benefit in SEO if I don't have an EMD but it's something like this www.General.com/Keyword 1 www.General.com/Keyword 2/Posts/etc0 -
Is there any delay between crawling a page by google and displaying of the ratings in rich snippet of the results in google?
Is there any delay between crawling a page by google and displaying of the ratings in rich snippet of the results in google?
Intermediate & Advanced SEO | | NEWCRAFT0