When doing email blogger outreach what response rate do you expect?
-
How many emails do you send in the average outreach campaign? How many links would you expect from that?
Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?)
I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers.
Any help is appreaciated!
Thanks
-
Should have been more clear- usually for straight link building its 1 successful link response in 50 requests. For bloggers its much better, usually about 1 successul link response in every 15 - 20 requests.
Another great secret for link building on regular websites (sometimes blogs as well) is to pay for a "text ad" on their site if i see that they have stuff like that on their site already. They will come back with some sort of advertising rate (should be pretty cheap for small websites) and you should agree to "try it out". Pay the advertising rate, they put your link up, and half the time they forget about renewing. The other half try to renew, and usually at that point i tell them that they arent sending me enough traffic to justify paying an advertising rate, but i will give them $100 to just leave my link up on their site. Works well.
-
Thanks Ryan, some good tips there.
On point 1 you make, would that be 1 response every 50 requests, or 1 success (link) every 50 requests? (or 15-20 requests). I'm getting some responses from bloggers, but usually of the "thanks for the praise for my blog, but I'll decline your offer of content" variety.
On point 2, I can see how sponsored guest posting can work. Also the blogroll idea seems feasible,
Thanks
-
Welcome to the tough world of link building. Here are some specific insights from my end:
1. I typically see about 1 response to every 15 - 20 requests. If its a straight-up one way link request, its much worse. More like 1 response in 50 requests.
2. For blogging specifically, I have seen success in two ways: blog rolls and sponsored content. Social/blogs are a bit different than websites. Interlinking is viewed a little better, so I love to include the other blog first in my own "blog roll", then reach out to them, let them know "you added them to your blog, you like what they have and are following them. Would they include your blog too on their roll". then throw out a useful comment or two on their blog, and usually the combination of those two things gets you a link.
I will also sometime ask relevant blogs to "sponsor a post" for them. Basically, write a nice article or post, and pay them $50 to post it on their site. You just say you want to get the word out to "their audience", and $50 is not bad for little effort on their end. Of course your link is in the post
hope that helps.
-
If the domain that you are promoting has excellent excellent awesome content then you have a chance of success - if you are writing to relevant sites.
If the domain that you are promoting has crap content then you are wasting your time.
I am glad that I am not a linkbuilder... because for most clients the job title should really be.. "Magician".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Strategy - Content/Outreach/Links
Hi everyone I'm trying to prioritise my tasks for 2018 & wondered if anyone had any useful templates they use? In terms of SEO tasks, my priority was going to be content/outreach/links - Focusing on user guides/blogs onsite Then outreach articles/some PR that doesn't go against Google guidelines offsite. My struggle with the onsite content/blogs we produce is we have no real social media plan/manager so my content outreach always seems hampered by this. I've tried taking on some of the social stuff, but this ends up being too much for just me to do. I wondered if there were any other SEOs who face this issue and who have found some good solutions? I'm stuck in a bit of a rut and can't seem to effectively push forward with outreach/content writing. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey1 -
Do Website Engagement Rates Impact Organic Rankings?
Hello Experts, 1) Do Website Engagement Rates Impact Organic Rankings? What does Website Engagement Rates means? Is it a visitor stay on my page long time? Can anyone guide me what things we can include in website engagement rates Specifically for "Ecommerce Sites" ? Can I consider - 1) Reviews 2) Video's 3) Good Images and informative description 4) video's 5) highlighting relevant blog posts at category pages 6) email subscription etc as website engagement? Thanks!
Intermediate & Advanced SEO | | wright3351 -
Redirecting M Dot Mobile Website to Responsive Design Website Questions
Hi amazing Moz community 🙂 Couldn't find this question anywhere, and knew this was the place to ask! We are helping a client redirect an M Dot website to a Responsive Design website. We want to retain our mobile rankings for keywords. Three questions - We should use 301 redirects from the M Dot website to the new website correct? (not 302s?) How long does it take for Google to understand that we have launched a responsive website? Can we remove the 301 redirects after a few days (if the M Dot website interferes/breaks the new Responsive website)? We have verified an account on Google Search Console for the M Dot website, along with a mobile sitemap that has been submitted and verified. What should we do with this M Dot GSC account? Just delete it? Or keep it and upload the NEW XML Sitemap with the new WWW links (because the website is responsive). THANK YOU!
Intermediate & Advanced SEO | | accpar0 -
Mobile friendly - Sub domain after responsive?
My client has a mobile website (m.website.com) and is working on a responsive website. The site is already labeled "Mobile friendly" on the SERP and I was wondering if, when the site will be responsive, it would be worth it to redirect the subdomain or it would be safer to keep the subdomain and still redirect mobile users to it since we're already Mobile friendly (we would keep the rel alternate on the main domain and the rel canonical on mobile).
Intermediate & Advanced SEO | | Digitics0 -
Does hiding responsive design elements on smaller media types impact Google's mobile crawler?
I have a responsive site and we hide elements on smaller media types. For example, we have an extensive sitemap in the footer on desktop, but when you shrink the viewport to mobile we don't show the footer. Does this practice make Google's mobile bot crawler much less efficient and therefore impact our mobile search rankings?
Intermediate & Advanced SEO | | jcgoodrich1 -
What time to expect until onpage change is reflected in google ranking?
Most pages on our site are crawled by google about once per week. We plan to implement a new navigation structure with much more interlinks among our pages. I would like to test it first just for a few pages to measure impact. How long may it take approximately until an onpage change related to link structure is reflected in google rankings? Any experience?
Intermediate & Advanced SEO | | lcourse0 -
Outreach - what to give away in return
We are creating a PDF that is useful for people in our industry. In the email outreach, what should we give in return for these people using or linking to our PDF. Looking for a list of possible ideas.
Intermediate & Advanced SEO | | BobGW0 -
A Question for all Link Outreach Guys (Especially Blog Outreach)
Our SEO agency is considering hiring a new SEO consultant, specifically for outreach, with a strong focus on (quality) blog outreach. I know how many successful posting I expect to get per month doing the work myself, but I wanted to make sure that I expected realistic amounts from a new (already experienced) staff member (just to be fair to them!), Soooooo... I thought I would throw a question at other folks, and try to come up with a rough average number, to make sure I don't expect too much (or too little) from the new guy! Now, obviously this varies depending on niche etc, but I am just asking for an approx. average, using search queries like: _"blog posting guidelines" "[niche here]" _ (Plus using feedburner searches, etc... usual blog outreach tactics!) Also bear in mind that the outreacher will be based in the office, and content will be written for them by professional writers. The question is... As an experienced blog outreacher, based on the above info, how many successful posts would you expect to get per month, assuming a 35hr to 40hr work week (Mon-Fri). Cheers guys! I look forward to your opinions... I think it will be interesting to see how much the answers vary! UPDATE: - So far only Casey seems willing to share 🙂 Nobody else willing to chip in?
Intermediate & Advanced SEO | | MikeGracia0