A global brand with localised microsites - distinct TLDs or directories by territory?
-
Hello,
Looking to create an export site for a gobal brand and considering the benefits of distinct domains/TLDs vs. directories by territory.
I.e.
brand.fr vs. brand.com/fr for our French content
brand.ca/fr vs brand.com/ca/fr for our French Canadian contentApple segregate their content by directory but we're not quite Apple to be fair...
Directory route would be technically cleaner but I don't wish to discount the SEO benefit of unique TLDs.
Any thoughts / considerations / similar experiences?
Thanks,
Jan
-
Hi Urban Fox
That's a good answer from Alan.
There is a blog post at http://www.seomoz.org/blog/geolocation-international-seo-faq which is well worth a read. It's 2 1/2 years old however still very relevant.
Also, a Matt Cutts video worth a view can be found at http://www.youtube.com/watch?v=Ets7nHOV1Yo
Regards
Simon
-
Hi urban fox, i think we talked about a simular topic a while ago. I have got a bit more info lately from Matt Cutts.
If you have domains hosted in different countries, lets say .au and .uk with duplicate content, that is not a problem, but the sub directories with duplicate content is.
He did mentiion that you should have your dollar and pound sybols as well as date formats and teh like correct for each tld.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding non-linked brand mentions
Hi, i have a client whose brand name is a common phrase used in English, so i'm gI'ming 1000s of alerts of non-linked brand mentions but 98% most of them are not the brand. Are there any tools which you can apply advanced filters so it can figure out if it's the brand or commonly use phrase? Cheers
Intermediate & Advanced SEO | | marieh0 -
Same brand but different domains and TLDs, What could be affect on SEO?
I am not sure, if i have a valid question to ask, but i am a bit stuck.
Intermediate & Advanced SEO | | Mustansar
We just got a campaign from one client. Its automotive brand offering the same (classified) services to buy and sell used car on their sites. The issue is the have different domains, which is obvious based on which country they are however issue is those domains are not consistent match as a brand. ie www.mtmotorslab.co.uk
www.mtmotors.co.za
www.motortrader.com.pk
www.motortrader.in
www.mtmotors.com.au my question is here, how could it impact our seo efforts or any such effort to establish a strong brand with this sort situation of different tld as well as different domain under same umbrella. Many Thanks0 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Localising our business to the correct country
Hi I work for children's furniture business called Tidy Books. We are based in the UK. We have UK site www.tidy-books.co.uk. We also have a US site www.tidy-books.com which is registered in the US. We have fully dedicated and translated French, German and Italian site (www.tidy-books.fr, www.tidy-books.de, www.tidy-books.it) . These all fall under our UK registered address. What I would like, is to have a French, German and Italian business address for these website. We just need an address only. This would mainly be used to for Google business listing and other business listings sites to help rank are sites correctly in their country domains. T Do you know of or recommend any companies that can do this? Is there any implications I need to be aware of, such as tax? Thanks
Intermediate & Advanced SEO | | tidybooks0 -
Directory concerns - am I right to request nofollow?
A client had taken a free trial on a directory - a niche directory which only takes food related websites. They mentioned, in passing, that the directory listing was replicated across 90 food-relevant "partner" sites [alarm bells!] - some of which use nofollow - some which don't, apparently. The main directory doesn't use nofollow and offers a mix of monthly-fee based listings or free listings. I've demanded a nofollow backlink from the main site and partner sites, or no backlink... what are your thoughts?
Intermediate & Advanced SEO | | McTaggart0 -
Directories - Bad or Good for Link Building (Discussion on Penguin)
Hello, I would like to hear everybodies opinion on directories for link building now that penguin is out. Here's a good background post: http://www.seomoz.org/blog/web-directory-submission-danger Do you think their out? How do you still use them? Which ones do you stick to?
Intermediate & Advanced SEO | | BobGW0 -
Sub-domain and Sub-directory - Is there no difference
Hi, Last year Google announced that it will treat links from a sub-domain as internal links and not external - http://googlewebmastercentral.blogspot.in/2011/08/reorganizing-internal-vs-external.html. Does it means that now there is no difference between a sub-domain and a sub-directory and anyone of them can be used? Regards
Intermediate & Advanced SEO | | IM_Learner0 -
Ideas on Best way to move microsite content but preserve the microsite.
I have an exact keyword match domain- It has decent moz rank, original content pertaining to custom made furniture and has specific furniture products for sale. I want to move the specific products for sale to my main site but keep the general content on the microsite. It's a little different than redirecting All the Pages, isn't it? Any ideas on best steps to take? Or mistakes to avoid? Thank You Handcrafter
Intermediate & Advanced SEO | | stephenfishman0