Looking for Reviews on Ad Matching Company "Vertical Search Works"
-
Hey there,
We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime...
But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know!
Thanks!
-
Have you had any luck with other companies that are selling the same kind of service? It seems to me that reaching out to the companies that they put your ads on and just bypassing VSW would be a better option. I don't know if the pricing would be the same as what VSW offers but at least you would reduce the possibility of being scammed.
-
Hi Fancois, this comment above from (Feb 13) is older. Did you see my above comment from March 16th, 2012?
-
Hi Pashmina,
Was wondering the results of your test. Have recently interacted with VSW and not sure if it's even worth giving it a trial run. Their CPC is much higher than Adwords and I question their contextual targeting ability.
The account manager is nice, but a fast talker. He seems to be more accustomed to dealing with people that know nothing about SEM.
Any feedback you have would be welcomed!
-
That's a bummer, Pashmina!
I hate that argument that some of the advertisers are giving.
"Please spend $1k for a banner ad on our site."Sorry, we didn't get anything from it last time we tried.
"You were expecting CONVERSIONS!? You know, banner ads are really just a branding opportunity..."
Maybe for YOU, buddy...
-
Soooo... we ran our test with Vertical Search Works. Like Kristi's experience, we received traffic but the conversion rate was terrible, and well below par of our other paid advertising campaigns.
While I think their account service people were very nice, I did get into a bit of a healthy discussion (argument) with one of their Sales dudes about the "value" of their service and product.
This guy spent a good 15 minutes trying to convince me that the value shouldn't be measured in just conversions, but also in the 2 million plus impressions the ads received. I shot back and said that aside from lack of conversions which was obviously a driving force for an e-commerce client, site engagement in way of bounce rate, time on site, and page views were also below par. I also said impressions was a weak argument and a point with no merit given the client's goals (MORE SALES). This discussion then devolved into him defending the efficacy of their ad program, with me making funny faces as I listened (which thankfully he could not see).
Look, VSW sales dude: performance of your ads sucked. Plain and simple. I was both a little amused and a little annoyed that this guy was trying to convince me I was wrong.
Anyone care to agree, (laugh with me), or play devil's advocate?
-
Interesting. Okay we're are planning to run a test for one of our clients too. I'll post back in a couple months if we see any results. Thanks for the quick reply.
-
Hi Pashmina,
They were very nice but we didn't receive any conversions for what we spent. We spent about $500 and got some traffic from some high profile sites but nothing happened. I think some of it came from recipes which was not supposed to happen.
We did not have the budget to continue to test further.
-
Kristi, Did you ever go for the program with Vertical Search and how did it turn out?
-
Thanks David
-
Can't tell you about them - but i will say that cpc isn't as important as what type of quality visitor they send ie bounce rate , time on site , conv rate etc
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Running Google Ad Grants? How Much Is Your Monthly Spend?
Hi all - here's a question for everyone running Google Ads through the Ad Grant. How much of the $10,000 available to your account per month do you actually end up spending? I'm trying to see if I am in line with others in the industry. Would you mind sharing with me the type of nonprofit and the amount you're able to spend of the grant per month, on average? Thank you!
Paid Search Marketing | | newwhy0 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
Is High PageRank Quality Related But Paid Directory Listing Still Work?
Hi, We are a local cleaning company in Singapore specialising in all types of home and office cleaning service. My question is after the Google Penguin, does high PR but paid directory still working?
Paid Search Marketing | | chanel27
Or it will be considered a toxic links. It is getting harder to do backlinking now so we really need to be very careful here.0 -
Have you used an ad network other than Google Adwords?
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do 🙂 ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
Paid Search Marketing | | Linda-Vassily0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
What's your favourite blog on Paid Search?
Of course, SEOmoz rules big in the world of SEO. However, I'm not sure which blog on Paid Search is currently worth following, so I'm looking for tips here. Which blog do you think provides decent content on AdWords / PPC?
Paid Search Marketing | | DeptAgency0 -
Where are the URLs in Google top ads coming from?
I'm not sure if this new but I noticed it today: Some of the ads that are displayed on top of the SERPs have a title, and then their web address, separated by a vertical bar. For example (see image): Coffee Beans Online | CoffeeBeansDirect.com The same ad, when displayed in the side bar (see 2nd image) doesn't contain the web address. I expected that because if you count the letters in the ad, including the 'coffeebeansdirect.com' it exceeds the amount allowed for a google ad. My question is: How did it get there? There's no room to distinguish between top ads and side ads when you write a new a new ad in adwords so where did it come from? Plus, notice that both CoffeeBeanDirect.com and ROASTe.com use caps that are not used in the green link at the bottom. How did Google know to present the url that way? 549sR 4tAnb
Paid Search Marketing | | 5225Marketing0 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0