Looking for Reviews on Ad Matching Company "Vertical Search Works"
-
Hey there,
We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime...
But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know!
Thanks!
-
Have you had any luck with other companies that are selling the same kind of service? It seems to me that reaching out to the companies that they put your ads on and just bypassing VSW would be a better option. I don't know if the pricing would be the same as what VSW offers but at least you would reduce the possibility of being scammed.
-
Hi Fancois, this comment above from (Feb 13) is older. Did you see my above comment from March 16th, 2012?
-
Hi Pashmina,
Was wondering the results of your test. Have recently interacted with VSW and not sure if it's even worth giving it a trial run. Their CPC is much higher than Adwords and I question their contextual targeting ability.
The account manager is nice, but a fast talker. He seems to be more accustomed to dealing with people that know nothing about SEM.
Any feedback you have would be welcomed!
-
That's a bummer, Pashmina!
I hate that argument that some of the advertisers are giving.
"Please spend $1k for a banner ad on our site."Sorry, we didn't get anything from it last time we tried.
"You were expecting CONVERSIONS!? You know, banner ads are really just a branding opportunity..."
Maybe for YOU, buddy...
-
Soooo... we ran our test with Vertical Search Works. Like Kristi's experience, we received traffic but the conversion rate was terrible, and well below par of our other paid advertising campaigns.
While I think their account service people were very nice, I did get into a bit of a healthy discussion (argument) with one of their Sales dudes about the "value" of their service and product.
This guy spent a good 15 minutes trying to convince me that the value shouldn't be measured in just conversions, but also in the 2 million plus impressions the ads received. I shot back and said that aside from lack of conversions which was obviously a driving force for an e-commerce client, site engagement in way of bounce rate, time on site, and page views were also below par. I also said impressions was a weak argument and a point with no merit given the client's goals (MORE SALES). This discussion then devolved into him defending the efficacy of their ad program, with me making funny faces as I listened (which thankfully he could not see).
Look, VSW sales dude: performance of your ads sucked. Plain and simple. I was both a little amused and a little annoyed that this guy was trying to convince me I was wrong.
Anyone care to agree, (laugh with me), or play devil's advocate?
-
Interesting. Okay we're are planning to run a test for one of our clients too. I'll post back in a couple months if we see any results. Thanks for the quick reply.
-
Hi Pashmina,
They were very nice but we didn't receive any conversions for what we spent. We spent about $500 and got some traffic from some high profile sites but nothing happened. I think some of it came from recipes which was not supposed to happen.
We did not have the budget to continue to test further.
-
Kristi, Did you ever go for the program with Vertical Search and how did it turn out?
-
Thanks David
-
Can't tell you about them - but i will say that cpc isn't as important as what type of quality visitor they send ie bounce rate , time on site , conv rate etc
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Ad disapproved - Banned product on Site (glutamine)?
We are starting to get ads disapproved. One yesterday, one today. The reason - banned supplement 'glutamine'. Neither of these ads were for glutamine so I assume it's because l-glutamine is sold on the site. The actual ad for l-glutamine landing on the l-glutamine page has not been disapproved? In 2012 Google informed us the glutamine was no longer on the banned list so I'm not sure what's going on here? Has anyone had a similar experience? Is there a solution apart from removing the product entirely?
Paid Search Marketing | | jbk3650 -
Looking at google shopping results from other country
Hi, I run shops in several languages out of London. One of our key revenue drivers is google shopping. It is important for me to look the the shopping search results for example in germany. Recently Google changed something so when I want to look at the german shopping results from here, eg. http://www.google.de/shopping it always shows me the english ones with prices in pounds. Is there a trick to still get the foreign results? Thanks in advance Dieter
Paid Search Marketing | | Storesco1 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Google Product Ads
Hi,
Paid Search Marketing | | ChrisHolgate
I was wondering if I could ask is perhaps someone could give me some clarification as to how the amount we bid on Google Product Ads reflects the product positioning on Google Shopping? We have a Google Product Data Feed which is then linked up to our Adwords account so that we can determine a PPC bid amount. In instances like this it doesn't seem to make sense that one person may be paying 10ppc and another 20ppc when the buyers criteria for sorting merchants was purely down to the price. Since the buyer has the option to sort their products in price from minimum to maximum the sort order cannot be manipulated by Google based on the amount the merchant was paying. As such, how is determining a cost per click figure relevant when the customer is searching by base price low > high on Google Shopping? Surely I should just set the limit to £0.01 and rely on the customer determining the sort order (which ultimately will lead to a higher conversion rate) than allowing Google to skew the results based on bidding 20-30 times this amount? I should state that I'm in the UK. I do realise that a high PPC amount will increase our chance of exposure on standard search pages but my question does relate solely to results listed on Google Shopping. Thanks for your help! Chris0 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Keyword tool for Yahoo ads?
Hi guys, Anyone knows a good keywords tool for Yahoo Ads and Bing Advertising? - We are interested to see the search volumes for these 2 search engines (all tough they are together now, people still have searching preferences and usualy only use one of them. - We need to see global search volumes as well as geo-specific data (country level) Thanks in advance
Paid Search Marketing | | tolik10 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0