Big discrepancy between search volume and actual traffic
-
I've been seeing this more and more... a page that ranks well for a great keyword but the traffic is much, much less than one would expect based on information from the Google Keyword Tool. The keyword gets 3600 searches locally, but the site, #9 on the SERP, got 11 visits last month.
Does that sound like a plausible drop-off or is there something else at play?
Thanks!
-
Thanks for the information. How do you filter by exact match?
-
I would also add that the Google Keyword Tool can be way off the mark at times, giving you much higher numbers that the exact word gets, so giving good keyword terms low figures. That has been my experience when doing research with for keywords in niche (google.ie), but I have heard other say the same.
Still its good way to get a few ideas for keywords and there numbers.
Also I agree exact is way more usefully (broad can be useful at times)
-
Yeah, when you're targeting a phrase, you'll want to look only at exact-match estimates for that phrase. Broad-match is misleading when you're looking to get traffic by ranking for an exact phrase. Broad-match is more useful if you are going to be bidding for broad PPC on Adwords.
-
I'm guessing broad match... I'm familiar with the concept but is there a way to restrict it to one or the other?
Broad would make sense, it's possible that the rank is different for different combinations.
-
Is that volume exact, phrase or broad match?
If it's exact match, then I'd say, loosely based on these SERP CTR's, you're less than (but close to) normal
Position #9 = 1.25%
3600 x .0125 = 54.72I've noticed impression data from Adwords campaigns (that run ALL the time) are closer to about 1/2 that of the exact match predictions in the Adwords Keyword Tool.
Does this help?
-
Hi Josh, are you looking at exact-match number of searches in Google's Keyword Tool, or broad-match?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to search across my entire sub domain for a keyword?
What is the best way to search across my entire sub domain for a keyword? Any good tools out there?
Keyword Research | | absoauto0 -
Rankings going up, traffic decreasing
Hi there, I have been burned 3 times with shonky/bad SEO experts so was nervous about paying another company, so I am trying to learn SEO myself. My rankings are going up, but my traffic is at an all time low. This doesn't really make sense to me. Can anyone help me? Thanks, Astrid
Keyword Research | | Lilala_Kids0 -
How to get search volume in Google's keyword planner
I want to know the search volume for ~1000 keywords that I discovered via ubersuggest. Yesterday I could have done this in 5 minutes, but I can't seem to get it to work in the new Google tool and would love some advice. When I either upload or copy and paste my list into the tool I can get it to give me search ideas with volume, but it has all the keywords I am uploading as 0 search volume (when I know that is not true and some of them have thousands of searches). I've tried "entering keywords to see how they perform" and also "searching for keyword ideas" (the second just because the first didn't try after my 10 tries) Any ideas about what I am doing wrong?
Keyword Research | | theLotter
Or is this a bug other people have been experiencing?0 -
What does it mean when two keywords in Google's Keyword Research Tool have exactly the same amount of searches?
The two keywords are [publicity] and [product placement] (both in exact search - not broad) and have 22,200 searches each. Is it purely coincidental or are the two keywords kind of related in Google's eyes and that's why we're seeing the same amount of searches for each?
Keyword Research | | davhad0 -
Where can I find data on growth in individual keyword search terms, over tiime?
I am operating in an emerging market, and want to understand the underlying growth in the relevant Google keyword search terms. I can use this as a proxy for market growth. I have checked out Google Trends, but this confusingly shows peak search volumes (out of 100) not search volumes. Are there any better tools out there? Any advice would be greatly appreciated.
Keyword Research | | JDog980 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
Ranking for broad search terms
Hello, ive been getting some good organic traffic lately, i always run the live real time analytics and have noticed that the site is ranking for very broad terms and not specific exact keywords that i have the pages optimized for. Is there a reason for this? thx
Keyword Research | | TP_Marketing0 -
Criteria of related searches
Google shows "searches related to keyword" at the bottom of the SERPs for some queries. On what basis does Google shows this ? search volume ?
Keyword Research | | seoug_20050