What is your onsite linking strategy?
-
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it:
- Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy)
- Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page
- Link all keyphrases to the home page (Seems like a terrible idea)
Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
-
I'm not sure the best link structure exist. But i usually use 2 different approach for internal cross-linking.
First one is ease to use and useful for database sites, like shops, directories etc. It's simple tree hierarchy with vertical links: home<>category<>object and horizontal links between related objects and categories.
Second one i use for sites with large amount of content. It's more algorithmic and lead to measurable results in my tests. Here is it:
1. Select keyword and target page for this keyword.
2. Search in google: "keyword" site:mysite.com
3. Google highlight "keyword" in relevant pages text, or part of keyword.
4. what you need is link to target page via this highlighted keywords, or if there are part of keyword - update text to exactly match, or add additional sentence.
Usually i use no more than 10 links with each anchor, and it increase ranking on 1-3 positions. Be carefully - too many links is not good, per link efficiency drop down when target page link from more the 10 pages with same anchor..
-
The idea linking stucture is to have very page linked from the home page and every page link back to the home page and no other links. But this is not user friendly.
What you dont want is to have a site map linking to every page from every page.
This article should explain.
http://perthseocompany.com.au/seo/tutorials/a-simple-explanation-of-pagerank
-
I too am wondering on the best link structure, hopefully some experienced folks can chime in. I have a lot of new content I am putting together for my site tradethink.com (please review if you like). I am tossed between placing links to the new content pages directly from the home page or creating a sub folder. One of my competitors places direct links in the footer and has a low DA, but ranks #1 for many of the same terms. I don't want to mess up by placing a sub if it will hurt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link externally from destination pages
Hello, From my destinations pages, is it beneficial to have a link going externally to the hotels my clients are staying in ? In other words is it beneficial to my website or will it hurt me to link external from all my destinations pages to all the hotels my clients are staying in ?
Intermediate & Advanced SEO | | seoanalytics0 -
Link juice through URL parameters
Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
SEO Strategy help
Hi, I run a B2B 3rd party retail ecommerce site and I am kind of stuck on how to implement my SEO strategy.
Intermediate & Advanced SEO | | steve45058
So I learned from AdWords data that the best converting words to my site is the (Brand name, Model Number). Many of my B2B customers already know what they want/are looking for. Now this is all fine and dandy for adwords, but I don't really know how to implement this strategy on the SEO side. I do rank decent for some of these product keywords, but 99% of them I do not (which confuses me because some of the brands I rank high for are the more popular brands eg. more competition.) When I do keyword research on SEMRush or another site, it tells me that the competition for this type of keyword strategy is extremely high. Any Help, Advice would be greatly appreciated. Thanks!1 -
Rank Without any back linking ?
Hello, I am thinking , I will rank my site without SEO . I will add quality content on my site . Will not do any backlinking ! Can anyone suggest me if it is really possible. I know some guys or some websites those are ranked without any SEO attempts. Thanks
Intermediate & Advanced SEO | | businessowner0 -
Internal links question
I've read that Google frowns upon large numbers of internal links. We're building a site that helps users browse a list of shows via dozens of genres. If the genres are expose, say, as a pulldown menu as opposed to a list of static links, and selecting the pulldown option filters the list of shows, would those genres count against our internal links count?
Intermediate & Advanced SEO | | TheaterMania0 -
Depth of Links on Ecommerce Site
Hi, In my sitemap, I have the preferred entrance pages and URL's of categories and subcategories. But I would like to know more about how Googlebot and other spiders see a site - e.g. - what is classed as a deep link? I am using Screaming Frog SEO spider, and it has a metric called level on it - and this represents how deep or how many clicks away this content is.. but I don't know if that is how Googlebot would see it - From what Screaming Frog SEO spider software says, each move horizontally across from Navigation is another level which visually doesnt make sense to me? Also, in my sitemap, I list the URL's of all the products, there are no levels within the sitemap. Should I be concerned about this? Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
URL strategy mobile website
Hello everyone, We are facing a challenging decision about where our website (Flash Gaming website) is going. We are in the process of creating html5 games in the same theme of the flash games that we provide to our users. Now our main concern is to decide how to show this new content to the user? Shall we create brand new set of urls such as : http://www.mydomain.com/games/mobile/kids/ Or shall we adapt the main desktop url : http://www.mydomain.com/games/kids/ and show the users two different versions of the page depending on whether they are using a mobile device (so they see a mobile version) or a pc/laptop (so they a see desktop version). Or even redirect people to a sub-domain : http://m.mydomain.com/ The main idea we had is to keep the same url structure, as it seems that google is giving the same search results if you are using a mobile device or not. And creating a new set of urls or even a sub-domain, may involve a lot of work to get those new links to the same PA as the desktop URL that is here and know since a while now. Also the desktop page game should not be accessible to the mobile devices, so should this be redirected (301?) to the mobile homepage of the site? But how google will look at the fact that one url is giving 2 different contents, CSS etc, and also all those redirects might look strange... we are worried that doing so will hurt the page authority and its ranking ... but we are trying to find the best way to combine SEO and user experience. Any input on this will be really appreciated. Cheers,
Intermediate & Advanced SEO | | drimlike0 -
Reciprocal link finder tool - not looking to do reciprocal links.
The company I work for had an old SEO company that did a lot of reciprocal links with websites that are not what we want to be associated with. Does anyone know of a tool that might be able to tell us if there are still reciprical links to our site? I want to try and find them, but the old pages we had with links going out have been deleted.
Intermediate & Advanced SEO | | b2bcfo0