What is your onsite linking strategy?
-
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it:
- Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy)
- Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page
- Link all keyphrases to the home page (Seems like a terrible idea)
Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
-
I'm not sure the best link structure exist. But i usually use 2 different approach for internal cross-linking.
First one is ease to use and useful for database sites, like shops, directories etc. It's simple tree hierarchy with vertical links: home<>category<>object and horizontal links between related objects and categories.
Second one i use for sites with large amount of content. It's more algorithmic and lead to measurable results in my tests. Here is it:
1. Select keyword and target page for this keyword.
2. Search in google: "keyword" site:mysite.com
3. Google highlight "keyword" in relevant pages text, or part of keyword.
4. what you need is link to target page via this highlighted keywords, or if there are part of keyword - update text to exactly match, or add additional sentence.
Usually i use no more than 10 links with each anchor, and it increase ranking on 1-3 positions. Be carefully - too many links is not good, per link efficiency drop down when target page link from more the 10 pages with same anchor..
-
The idea linking stucture is to have very page linked from the home page and every page link back to the home page and no other links. But this is not user friendly.
What you dont want is to have a site map linking to every page from every page.
This article should explain.
http://perthseocompany.com.au/seo/tutorials/a-simple-explanation-of-pagerank
-
I too am wondering on the best link structure, hopefully some experienced folks can chime in. I have a lot of new content I am putting together for my site tradethink.com (please review if you like). I am tossed between placing links to the new content pages directly from the home page or creating a sub folder. One of my competitors places direct links in the footer and has a low DA, but ranks #1 for many of the same terms. I don't want to mess up by placing a sub if it will hurt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPs to HTTP Links
Hi Mozers, I have a question about the news that Google Chrome will start blocking mixed content starting in December 2019. That starting in December 2019, users that are presented insecure content will be presented a toggle allowing those Chrome users to unblock the insure resources that Chrome is blocking. And in January 2020, Google will remove that toggle option an will just start blocking mixed content or insecure web pages. Not sure what this means. What are the implications of this for a HTTPS page that has an HTTP link? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
Re: Inbound Links. Whether it's HTTP or HTTPS, does it still go towards the same inbound link count?
Re: Inbound Links. If another website links to my website, does it make a difference to my inbound link count if they use http or https? Basically, my site http://mysite.com redirects to https://mysite.com, so if another website uses the link http://mysite.com, will https://mysite.com still benefit from the inbound links count? I'm unsure if I should reach out to all my inbound links to tell them to use my https URL instead...which would be rather time consuming so just checking http and https counts all the same. Thanks.
Intermediate & Advanced SEO | | premieresales0 -
Multiple Internal links to same destinations
My company is redoing our homepage and there will be 4 links to our main play pages (5 games). 2 in the menu and 2 within the content. I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page. Does this make sense? Any downside of this or suggestions of a solution that may be more effective? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Linking Across Subdomains - Any Concerns?
I use two subdomains on my website (news.webhostinghero.com and www.webhostinghero.com) - I know www.webhostinghero.com is not really a subdomain... That said, both subdomains are linking to each other through menus and sometimes articles. Can this cause any problem? Does Google perceive this as links from different domains / websites?
Intermediate & Advanced SEO | | sbrault740 -
Real impact of canonical links?
I am responsible for 2 e-commerce websites. SEO Moz and Google Web Master tools both inform me regularly that on both sites there are many instances of duplicate titles, headings, decriptions and page content. Obviously from an SEO point of view I am more than a little concerned about this! Out product pages struggle to perform strongly despite the fact that our website is of a decent quality and we are leaders in our field. Our competitors rank above us when they add a product page, whereas we normal flit in between 8-10 or on the 2nd SERP. I know it is hard without viewing the site, but is duplicate content likely to be a strong, leading factor in this? I think it is, but want to put together a business case to spend the cash to sort it out....just need someone confirmation that this is worth sorting as a priority. Here are 2 examples of what I mean: 1) Category pages www.exampledomain.co.uk/category1.aspx We have filters on our category page (so the customer can sort products based on their price, colour, size etc.). When filters are used a new URL is generared. www.exampledomain.co.uk/category1.aspx?prices=0||10 www.exampledomain.co.uk/category1.aspx?prices=10||20 The content, titles, description is the same although the links are different. Do I need to set up a canonical tag on the page that reads: 2) Product pages Product pages on the websites have different URLs depending on how to arrive on them. You get 1 URL if you navigated to the page via the website navigation, but you get another different URL if you used the website search functionality to find the page. Example: Search link: www.exampledomain.co.uk/category1/Product1.aspx Navigation link: www.exampledomain.co.uk/12345/category1/Product1.aspx Again, do I need to set up a canonical tag for 1 of these link types so that the link benefit is not shared over 2 pages? Any feedback would be welcome! At the moment the ability to add canonical tags is locked down by our CMS (I know, rubbish!)...so website development would be needed - hence the need for a business case!
Intermediate & Advanced SEO | | DHS_SH0 -
Article Marketing For Link Building
Just wanted to get a discussion going about the effectiveness of article marketing for building links. All of my content will be decent and unique. I will submit to the following 10 directories: Ezine Buzzle Goarticles Article Dashboard Sooperarticles Helium Articlebase Articlealley Isnare Article City Of course, varied anchor text and relevant content to my various niches. I just want to know if this is still an effective link building strategy. Please don't recommend i "try" something else because i am doing everything else as well. Thanks guys
Intermediate & Advanced SEO | | danielblinman0 -
I do a lot of on page SEO... I was wondering some basic tactics / strategies for link building? Please provide only WHITE HAT suggestions! Thank You ;)
Please keep in mind google's announcement on links recently.
Intermediate & Advanced SEO | | entourage2120