Social Media valuable for organic rankings?
-
Is there a link between ranking higher in organic search rankings and having a good social media presence.
I think there is, the more likes and followers you have the better.
The real question is how to you utilise it, do you regulary share content, put keywords in the share info for the ones you want to rank, how best can you utilise social media to help in organic search?
I suspect social noise is used towards some kind of overall quality score in the search engines.
-
Increasing page shares with targeted keywords (1-2) have helped me get rankings. Along with reviews (social) and video.
-
Agreed with comments on community-building and the broader value, but it does look like social mentions are having indexing and probably ranking impact. The Twitter connection is a little unclear, now that Google has cut the contract with Twitter for their direct data, but it does seem to be coming into play. Danny had a great interview on it with search engineers earlier this year:
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
It looks like Google+ is definitely coming into play, too, especially with personalized results. If you're logged in and have a Google+ account, chances are it's already impacting your rankings. This will probably only increase during 2012.
-
Social media does have a direct impact on SEO - links in Twitter, for example, are fed to Google with Twitter's nofollow attribute removed. But the impact of a single link in Twitter is far less significant than a link from a website where is will be seen over and over. The value of a Twitter link increases, though, with the influence of the Tweeter.So, the object is, as others have said, to create a community or, circle of influence.
-
Greetings Champion!
It is about establishing yourself as a "thought leader" in your niche, and being established as such Google will mark you as more relevant for that niche. http://www.seomoz.org/blog/the-best-seo-social-content-strategy-thought-leadership Should be a wonderful article to help you on this quest for Social Media Friend.
Justin Smith
-
I would have to agree with Dimitar and say social media should be used as a way to engage your audience and create new networks. We try to use our social media to grow interest in our business and I also have found out increasing facebook fans have not helped in ranking so far.
-
It is about gathering a community and making it spread the word and not so much about seo stuff like keywords and so on. Even if ebay did not rank well on google people will still use it as much and talk about it as much.
But search engines do count likes +1s and so on so they are metrics now and yes the more the better.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Traffic From Social Media Effects Search Engine Ranking
hi, If i get paid traffic from social media on my website blog. Will overall ranking of my website increase in search engine or not. Share your experience.
Social Media | | Khan500 -
Social Media Tool
Hello Everyone,
Social Media | | vndflkvnlkzdfnv
I'm trying to find a tool that allows me to post to twitter, facebook and google+ at the sametime. Does anyone have a recommendation? Thanks!0 -
What is the value of having a social media feed displayed on your website?
This is something I asked myself this evening. You see a lot of sites with a Facebook or Twitter feed displayed, but I struggle to understand their value. OK, it shows that you are active on this or that social media channel, but unless you are posting great content consistently on the social media displayed, the impact of your feed could detract from the web page it is displayed on. It could also cause a visitor to that page on your site to click away from your site into the noise and distraction of that social media channel. I don't have an issue with using social media icons to link to your channels, but they are more discreet and the sort of thing people will look for if they are interested enough in your web pages to want to connect with you. Also, social sharing icons are good, but I do not see the value in social media feeds. Do you agree or disagree? I am more than will to be persuaded otherwise. Thanks in advance,
Social Media | | crackingmedia
Peter0 -
Monitor Social Traffic
SocialAppsHQ has revised their pricing plans. https://www.socialappshq.com/home/pricing?utm_medium=email&utm_source=pricechange We have been using both their Apps and Social Monitoring. The Apps has worked pretty well for us and the revised pricing will actually be cheaper for us, so I'll likely continue with that feature. As for the Social Monitoring, perhaps I'm not using it effectively, but I get notice of social traffic too late to be really useful. To help generate viral lift in Twitter, for example, I need to be notified within an hour or so that someone has mentioned our product. If I am notified eight hours after the original tweet, then many on the east coast are already asleep and I can't retweet effectively until the next day, and it looses impact when the discussion is cold. Also, the revised pricing makes this feature much more expensive for us. What services can you recommend that will give us rapid notification of search phrases on FB and Twitter? Best,
Social Media | | ChristopherGlaeser
Christopher0 -
Social Signals and SEO
What is more beneficial in regards to SEO and Social Signals. A like button that "Likes" your web site or your associated Facebook page?
Social Media | | chris.green0 -
Social Media and its importance for organic ranking
Hi Community, maybe this question hasn't to be answered directly, but can be answered with a link. I am sure the answer must be out there on the web... 😉 I have a company, a companies website and a companies facebookpage. Now the question: What kind of user activity on my facebookpage is good for the organic ranking in google? Is it only good, when people click the "like"-Button on my homepage (which gives me a nofollow-backlink from facebook - unfortunatelly in most cases hidden for googles eyes)? Is it useful when I get a "like" directly on my facebookpage? Or is it the best to have a status on facebook that is shared very often? Will Google see the connection between a shared facebook status and my website (of course the website is on the info page of my facebooks site...)? I ask that because I wonder how (for example) a viral picture on facebook shared very often can helb my business. Uuuuh, so, where's my answer on the web? 😉 Thank you!
Social Media | | waynestock
André0 -
What's a good social media content creation brief template?
I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content. These are the points I have thought of so far are: Subject / Topic Content Objective Desired User Outcome / Call to action Sources, References Tone of voice Related product information Target SEO keywords Can you think of anything else to add? Do you know good resources (articles, blog post) tackling the subject of a content creation brief? Thanks in advance.
Social Media | | Amiee0 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0