SEO guide for journalists
-
I am looking for a white paper or similar focused on helping journalists (online) writing better and more SEO-friendly content.
If you know of anything or anyone who might be of help I would love to hear from you.
-
You might reach out to brentdpayne on Twitter. He worked for the Tribune for a number of years and gave SEO training to reports and may have some resources and tips he could share with you.
-
I would prepare for a meeting that would be fun... I would make up some funny headlines that can target the wrong audience...
hot dogs - can hot canines or frankfurters or hot feet
Then talk about how they can get maximum readership for their writing. (Jens mentions keyword research with is perfect) I would have some hypothetical stories and brainstorm with them to get possible titles. How will people be searching for this?
Make it fun. They will want you back.
-
This is true - The content is always a good read but the journalists often ask me how to do research which will help them perform better in search engines.
I have tried to show them how to look at Google keyword databases and to see what their readers are looking for however this tends to slow down their work (they need to produce a ton of articles everyday) so this angle is not really working.
I am therefore looking for someone with a track-record of helping journalists writing more and better articles in a way that works better with searchengines than "ordinary" content/article creation does.
Maybe it is an impossible task...or not at all necessary but I owe it to my clients to look under every rock before I tell them that it is impossible to improve what they are already doing :-).
-
If its a great content thats unique and a good read, what SEO would it need?
-
Robert,
I have been working with SEO for +11 years which I should have mentioned ;o). My bad.
My reason for asking is that I service a couple of large online media-sites and the journalists dont really want to read long SEO-books etc....they need hands-on advice for writing seo-friendly articles online. I am aware that the rules of good SEO applies to their needs/what they should do but I find it difficult to come across good whitepapers/books etc. written with the aim of helping journalists in their daily job. They create most of the content online but know very little about SEO-friendly content. Be aware that their Content Management System is already well tuned for SEO so the technical part is take care of.
-
Jens,
Assuming you are starting out in SEO my suggestion would be to start with the Beginners Guide to SEO. This will provide the underpinnings you need along with how to structure a page which is important. Whether journalist or web developer, the rules are essentially the same.
As you go along, read the blogs and the Q & A and you will learn a lot in a short amount of time.
You can also purchase books on SEO like The Art of SEO that was written by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola. This is a bit deeper but a good read.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I write for SEO?
Hi there, I am starting to write a blog and I wanted to know how to write for SEO correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length and keyword use. Could you give me some advise about this? Thank you!!
Content Development | | lucywrites0 -
Could decreasing publishing frequency negatively affect our SEO?
Hi Moz Community! I run marketing for a DA 43 website. We've been consistently blogging 4-5 times per week for the past 7 years, and its become ingrained in company culture. Due to limited resources, I want to decrease publishing frequency on the blog and focus on other marketing activities (content promotion, higher value content, link outreach, CRO etc). However, our team is worried that decreasing frequency might negatively affect our SEO (organic search is by far our most important acquisition channel, is the main revenue driver for the whole company). When I look at metrics, a couple of things stand out: 1) a very small % of our blog posts get meaningful organic traffic, 2) the majority of organic traffic that produces customers actually goes through the homepage, not the blog, 3) the vast majority of our blog posts are not earning links as we have not focused much on promotion. Anybody have thoughts on specifically whether decreasing blogging frequency might have an impact? (I know Moz and Hubspot have both done frequency experiments, but those were on high-DA, high-engagement sites where every post had a chance to earn links, etc.) so I'm wanting to isolate the case where publishing frequency is decreased on a site where most posts aren't getting links/much engagement. Thanks!
Content Development | | paulz9990 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
What is CSS/ HTML good for SEO ?
Hi forks I dont know why Thesis and Genesis is good for SEO ? what is diffirent about website's code ( css/html). it is something about schema.org. i have to fix my website's code like that. thank U
Content Development | | giasungoaithuong0 -
Does anyone know if a large forum can impact your seo rating on specific terms?
I have a large forum and I'm trying to figure out how to leverage it for SEO. Hopefully it'll help. Any advice? Does google ignore forums?
Content Development | | RamseySolutions0 -
How much weight does UGC really have in SEO
Hi Guys....One of my sites has a blog and the site does very well overall.....however managing the blogs comments (fighting spam...attacks...general monitoring and approval) is becoming to much trouble. The blog itself really gets fed from facebook and most of the blog comments are done here. I am thinking of removing the comment section on the blog and only responding to facebook comments.....I am concerned though how much weight the "user generated content" carries with regards to SEO...it has always been said that it does carry weight but what if i get traffic to these pages and links but remove the comments ability... just really wanted to hear some opinions on this and how much respect i should give UGC. thanks for your time
Content Development | | nomad-2023230 -
Blog and seo
hi this is my first ever dip into the Q & a section of this website so go easy on mew please my question is , is it better to have a blog seperate fron your own site or within your website many thanks
Content Development | | Westernoriental0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250