Any ideas for linkbait?

[nvs.nim]

Hi,

I'm working on an account where we are optimizing SEO, SEA and Conversion. The business is a very local car rental company that competes with Hertz, Europcar, ...

I already posted a question about it here http://www.seomoz.org/q/very-fluctuating-rankings

The lack of time made it almost impossible for this business to start bloggin', but we're about to change that in 2012 and I already came up with some ideas for some articles, but still looking for that big fish that will get those good links.

Maybe an infograph, but what data should we cover?
Any other suggestions on articles that are linkworthy are welcome

[nvs.nim]

Thanks,

I'll see what we can do with the funny video idea if the client accepts on doin' it I will show you the result

[matbennett]

Comparing client site to industry site is useful, but unless there is some striking difference it could serve to narrow the appeal of your content.

If you've got access to their data maybe just start by joining the dots and seeing what interesting patterns form along the lines of "Customers who X are more/less likely to Y."

Think about the sites you want to link/republish - what are they interested in and what data do you have related to that?

[ResslerMotors]

• Car Rental Catastrophes
  • Keep a log of stupid stuff people do to your cars, and how you fixed it.
• Funny Video
  • Show someone that is revving up the engine (with some insanely powerful sounding engine revs), winking to the ladies on the street corner and then show him peeling away in a Toyota Yaris/Chevy Aveo/Honda Fit.   (like this, but with an actual good idea!)
• Do a daily FML picture
  • Someone blocks you into your parking spot... FML
  • Suggest readers to submit their photos
• Give a link to my website... Oh woops, how did that get on here???

[nvs.nim]

Thx,

We also have analysed a lot of his data of past 8 years, so we can probably get something out of that as wel, maybe we can compare data in industry report to data about his business

[matbennett]

For infographics I like to use industry reports as a source.  Most industries manage to produce long, dull reports that no-one cares about.  However that 100 pages of boring text probably includes some gold for infographics.  Best of all it has already been collated for you, saving lots of research.  Ask the client what has arrived on their desk / in their inbox that might be relevant