What tools should i use to research the following site
-
Hi i am researching the following site http://www.telegraph.co.uk/travel/ and i would like to know what keywords they are using to gain traffic and i would like to know what tools i need to use to research how they are achieving great success with google.
i am new to the semoz tools so i would like help in using them to study this site and other sites, can anyone please let me know what i need to do and what tools i need to use to research this site and find the links to the site and how they are achieving great success
many thanks
-
You can try SEMrush to get possible competitors keywords, although I hear you shouldn't trust the data 100% but it could give you some ideas.
You can also run the domain through Google AdWords tool and see what words it suggests.
-Dan
PS - Look at their meta keywords tag. The tag does nothing, but most people don't realize that and put their keywords in there anyway.
-
on the site i shown you, it is part news but then mostly holiday reviews and ideas, travel advice, it is only very small amount of travel news.
My site, the home page, i want to focus on holiday news, about travel agents, good deals etc and then other parts of the site i will focus on cheap deals, travel reviews, uk holidays etc
-
Diane,
You have asked a great question as it is one that is regularly asked and it points out a common error we all make when looking at a competitor's site. Thanks.
You said, "i would like to know what keywords they are using to gain traffic and i would like to know what tools i need to use to research how they are achieving great success with google." There are two things here: first what keywords they are using to gain traffic and, second _what tools you need to use to research how they are achieving great success with Google. _
On keywrds they are using to gain traffic, I would say they are using travel and review (I simply looked at the page and then used the mozBar to look at meta, title tags, url , etc. You could also use the term extractor from SEOmoz.
On tools to research how they are succeeding with Google, I am going to ask that you keep this private (and anyone who reads it as well) because it is a proprietary methodology that I have developed but will share with you. I call the tool - my eyes. Yes, my eyes. I look at the page and see what someone else sees. When I look at this page and then at yours, yours is a travel site and theirs is a news site with fresh content, not cramped, real stories, etc. So, they have made a travel site into a source of information and there is no blatant, in-your-face this deal or that deal. They are not worried about how many times a given keyword is used and that is smart. They simply report happenings, etc. the first two things I saw when I opened the page were: A solitary polar bear and a nipple. In no way was this a screaming travel site.
So, term extractor and my eyes are the only tools I would use for this.
Best,
-
I'm new to seomoz as well but I believe this is what you want: http://www.seomoz.org/term-extractor in order to find out the targeted terms.
Discover information about backlinks with http://www.opensiteexplorer.org/. Choose to filter the results down to just external links as it is no surprise that telegraph pages will contain highly valuable internal links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Get into Google : New Sites
I have a brand new website. It was created 10 days ago. How long would it take for it to show up in search results? I understand that since the site is new, there are no sites sending it backlinks. Also, i have optimized the page for my keyword "xyz" and it received an A grade. The site does not figure even in the top 50 results. Please help me out. It is a one page web application that needs to drive traffic to survive.
Moz Pro | | dl_s0 -
How could I improve my "brand" and "mentions" using the Moz tool?
Hello I am a bit stuck on what to put into this section of MOZ. As you can see from the attached image I have setup to catch any mention of my business name and root url. But beyond that I am uncertain of what to use to monitor who is talking about us. I'm also uncertain of what other abilities or usefulness this function would have. aOq7wVg.png
Moz Pro | | infinart0 -
Tools which scan urls for social data
Hi can anyone recommend any tools out there, which can allow me to scan a list of pages (urls) and give me back social data for each page (e.g. number of facebook likes, shares, twitter data, google plus, etc) Cheers, Chris
Moz Pro | | monster990 -
Open Site Explorer Page Authority
Hello, I ran a report on my website at http://www.opensiteexplorer.org/links?site=www.carrentalbuddy.com.au and noticed my page authority went to 1. I also noticed a lot of our results that were showing high page authority have dropped right down. I checked other sites and they all seemed fine but was wondering if this is a open site explorer issue or a a www.carrentalbuddy.com.au issue? Kindest Regards, Chris
Moz Pro | | kymodo0 -
OPen Site Explorer listing criteria?
Checking link data for a potential client who has given me access to their websmaster tools account, I've noticed that Google list over 150,000 "Links to Your Site" but yet OSE only reports a tiny fraction of this number.
Moz Pro | | G-DC
I have manually verified that there are in fact direct links from the sites that are listed in Webmaster Tools but not in OSE. Does OSE discard some links? Is there a reporting lag? Does anyone know why there would be such a large discrepancy?0 -
How do I find the most linked to page of a site?
I'm looking at a site for a potential link and am trying to find the most linked to page. The SEOmoz toolbar tells me the root domain (DA) is linked to by 660 root domains but the main URL (PA) is linked to by 38 root domains. I used open site explorer and got the same # of 38 root domains in the result. From the Top Pages tab, I clicked on the 2nd page down and the SEOmoz toolbar gives me 189 root domains linking to that page (PA). Then I ran a Linkscape report to see what that would say and I get 146 linking root domains. 1. Is this 2nd page down on OSE the most linked to page? 2. a. Is something off in these numbers?
Moz Pro | | Motava
b. How come OSE/Linkscape doesn't report the 660 root domains in the DA?0 -
Using the PA metric from the mozbar
Hey guys, just a quick question about page authority. Often I'll be on a page with a high domain authority but the page authority is 0 as it says there are 0 links from 0 domains to the page. This is despite the fact there is a followed link from the homepage to that page. Is this just a bug in PA, and can I assume that the page will have at least some authoirty as a link from the homepage is pointed to it? Or is there some other factor that may be preventing the page to not have any PA. Thanks
Moz Pro | | SureFire0 -
SEOMoz site crawlers created an issue for our servers
I have set up a number of campaigns with your pro tool. Unfortunately we have 7 sites on our server and our IT dept have said that we had an issue when your site crawlers visited for several sites at the same time - is there any way that I can retain the campaigns but have the sites crawled on request rather than automatically?
Moz Pro | | StephenALee0