What tools should i use to research the following site
-
Hi i am researching the following site http://www.telegraph.co.uk/travel/ and i would like to know what keywords they are using to gain traffic and i would like to know what tools i need to use to research how they are achieving great success with google.
i am new to the semoz tools so i would like help in using them to study this site and other sites, can anyone please let me know what i need to do and what tools i need to use to research this site and find the links to the site and how they are achieving great success
many thanks
-
You can try SEMrush to get possible competitors keywords, although I hear you shouldn't trust the data 100% but it could give you some ideas.
You can also run the domain through Google AdWords tool and see what words it suggests.
-Dan
PS - Look at their meta keywords tag. The tag does nothing, but most people don't realize that and put their keywords in there anyway.
-
on the site i shown you, it is part news but then mostly holiday reviews and ideas, travel advice, it is only very small amount of travel news.
My site, the home page, i want to focus on holiday news, about travel agents, good deals etc and then other parts of the site i will focus on cheap deals, travel reviews, uk holidays etc
-
Diane,
You have asked a great question as it is one that is regularly asked and it points out a common error we all make when looking at a competitor's site. Thanks.
You said, "i would like to know what keywords they are using to gain traffic and i would like to know what tools i need to use to research how they are achieving great success with google." There are two things here: first what keywords they are using to gain traffic and, second _what tools you need to use to research how they are achieving great success with Google. _
On keywrds they are using to gain traffic, I would say they are using travel and review (I simply looked at the page and then used the mozBar to look at meta, title tags, url , etc. You could also use the term extractor from SEOmoz.
On tools to research how they are succeeding with Google, I am going to ask that you keep this private (and anyone who reads it as well) because it is a proprietary methodology that I have developed but will share with you. I call the tool - my eyes. Yes, my eyes. I look at the page and see what someone else sees. When I look at this page and then at yours, yours is a travel site and theirs is a news site with fresh content, not cramped, real stories, etc. So, they have made a travel site into a source of information and there is no blatant, in-your-face this deal or that deal. They are not worried about how many times a given keyword is used and that is smart. They simply report happenings, etc. the first two things I saw when I opened the page were: A solitary polar bear and a nipple. In no way was this a screaming travel site.
So, term extractor and my eyes are the only tools I would use for this.
Best,
-
I'm new to seomoz as well but I believe this is what you want: http://www.seomoz.org/term-extractor in order to find out the targeted terms.
Discover information about backlinks with http://www.opensiteexplorer.org/. Choose to filter the results down to just external links as it is no surprise that telegraph pages will contain highly valuable internal links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site visitors dropped off- have tried everything
Hello Moz team....I love the tools but I'm more of a content created for my web site than a developer. So I am super stuck with a major money losing problem. My traffic has nearly gone to zero and I have good content, regular content, no duplicate content, and so on. Can someone help.... Today I disavowed thousands of bad inbound links found in a Moz report Since January I have been fixing pages with missing meta data found in the crawl report In December 2018 I switched over to HTTPS I have no clueeeeeee
Moz Pro | | MattBanes0 -
Reddit website, what do link provide to users? I'm little confused about do-follow and no-follow.
I share an example with you. Please check and tell me. Why MOZ tool saying this link is do-follow link. But actually the link is no-follow. Here is the link- https://www.reddit.com/r/Bloggers/comments/8i46q4/top_service_industries_who_should_opt_for/ OlCxIyS
Moz Pro | | sourav60 -
What SEO tools do you use in conjunction with Moz?
It seems like most people use multiple SEO tools. I am interested in hearing what you use in conjunction with Moz and why. -Stephen
Moz Pro | | martechwiz2 -
How to track data from old site and new site with the same URL?
We are launching a new site within the next 48 hours. We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3
Moz Pro | | Issuer_Direct0 -
Rankings Report Tool
Hi, One of my campaigns gets updated every Thursday, but the keywords ranking hasn't been updated yesterday. The last update was made on 28th February. Is there anything wrong with this tool? Thanks in advance.
Moz Pro | | cvissi0 -
Links in Open Site Explorer turning into downloads
Hey guys. This is my first question on here so hello 🙂 I have noticed recently a couple of times in Open Site Explorer, when I am checking out links, they are direct download links. The two I have noticed are flash files and with one companies links, dropbox related. Can anyone shed any light on this? I am pretty new to SEO and find it really confusing. Thanks in advance 🙂
Moz Pro | | Nextman0 -
Open Site Explorer Question- Link Value?
One of my backlinks is from a site that has a page authority of 74. However, the domain is a domain I purchased and 302'd to my current main domain. What I'm wondering (without getting into why a 301 is better than a 302) is this: does OSE have any tool that shows if there is actually value in a link? My assumption is that despite this domain having a PA of 74, the 302 is not passing over any value. To be clear, I understand that a 302 doesn't pass over any SEO value, but my question is whether or not OSE shows the value of a link? Thanks!
Moz Pro | | RodrigoStockebrand0 -
Is there such thing as a site free from errors?
Or is this a given? I am new to SEO and SEOmoz. One of my campaigns is completley free of errors...the others are a work in progress. Now I realize that SEO is never done, but can a site actually be free of errors? If so... I just gave myself a pat on the back.
Moz Pro | | AtoZion0