Facebook, Google Plus - What to share/like?
-
Hi everybody!
We are planning to offer an incentive to all our customers who interact with us on social media websites. What's the most important thing to ask from a customer?
Facebook
- to like our Facebook business page or to like our own website through Facebook?
- to just follow us on Facebook or to actually comment / interact on our wall?
Google +
- to +1, share, add to circle our Google+ business webpage or to +1 or share our own website?
So basically what do we need to promote most? Our Facebook / Google+ business pages or our own website through social media marketing? While we understand it's important to actually interact with the customers and offer value on social media websites, we are looking to boost our SEO efforts.
Thank you!
-
Thanks Robert!
-
Thanks, that's the plan
-
Are you saying you are not using "Likes" and "shares" at all?
_"Will lobbying take over SEO and SERP's? Just like Washington politics, will the bigger and deeper pockets wield the influence" . _
I'm not into politics, I'm just trying to rank my website.
-
"We are planning to offer an incentive to all our customers who interact with us on social media websites"
Echo1 - I'm not knocking what you (or anyone else does regarding this) but this begs the question: How come Google doesn't like paid links, but lends credibility to solicited and incentivised "likes" and "pluses?"
Will lobbying take over SEO and SERP's? Just like Washington politics, will the bigger and deeper pockets wield the influence?
Google is inviting us to play by these rules (sorry for the soapbox moment).
-
If you're sole focus is on SEO and not necessarily on SMM, I agree with Robert, you probably want to spend more time on Google+. Rand just posted a blog post talking about the changes Google is making to the SERPs and why it's important to have a Google+ strategy: http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy. I'd definitely check out the post and associated video.
When it comes to Facebook, be sure that you read the promotions guidelines: http://www.facebook.com/promotions_guidelines.php.
Personally though, while social is definitely an aspect of SEO now, it really does need to be considered as a whole strategy on it's own as well. If you're going to start using social sites, make sure you're dedicated to working on them and managing them.
Hope this helps!
Jen
-
Echo1
Based on what we know currently about Google +1, I would have to say that it is much more important right this moment than Facebook. I would ask the customer to +1 you by simply having the bookmark/icon on the pages of the site. For your promotion, I would ask them to add you to their circles.
There was an article on Wired by Tim Carmody on Wired: http://bit.ly/wki28I a few days ago talking about how Google's +1 is essentially a real estate grab. Whether or not you agree with that statement, it appears based on all I have read that +1 is about being able to have yourself in more places on Google which helps you.
When you look at Cyrus Shepard's post of a week ago regarding how Google + is using SEO to steal search from Facebook and Twitter (A must read in my opinion) it is obvious that people are more likely to see something when searching on Google if it is in Google + versus Facebook.
No, haven't tested it out yet, but from all I see Google is after everything. Time will tell, but for today I would go with Google + if I could only spend in one area.
Best
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
My Website is not Coming in Google News. What should I do ? Already verified.
Hello Friends I verified my site in Google News but all articles are not coming in Google News. When I type www.example.com in Google news then only few stories shows but not coming on daily basis. What to do my fellow members ?
Branding | | sourabhrana0 -
Inclusion in the Google Knowledge Graph, Positive Benefits and Outcomes
Mozzers, Google has recently begun to include some of our blog content within its knowledge graph, Not our company data for the branded searches, but within the results for general FAQ style questions and queries common to our industry. In a couple of cases using our content over Wikipedia which was really pleasing 🙂 My thinking is that this is not just general luck but that google likes our technical blog content and even as far as to promote it themselves and sees us as authoritative in this industry/field ? I see this as an opportunity to continue publishing if anything increase the frequency for this style of content to build up authority in this sector in the hope that google will look at our brand and maybe even our search positioning favorably. (Similar to the idea behind author rank possibly?) Just wanted some general opinions from some knowledgeable Mozzers on this or if maybe i am thinking too far into it? Maybe there is something i should be looking at to further improve how favorably google looks at our content for inclusion in its knowledge graph? Thanks James
Branding | | Antony_Towle0 -
Website Name Before Search String in Google SERP
I'm curious to hear whether it's better to have your company name before the Search String, or after it?When I search for Church Management Software in Google, some results place the company before the string.
Branding | | ChurchCommunityBuilder
**In attached image
(Pink Squares : Company Name)
(Blue Squares : Search String) Please indicate in your response if there is any study, experiment, or evidence to back your answer. Thanks for your help! NameOrStringNameOrString cmsSerp.jpg0 -
Google+ how to optimize [best practice tips]
I would like to learn more about Google+ optimization to help the brand and rankings, etc of the company I work for but I do not know where to begin. Anyone with advice? Or links to this type of information? The website is www.stillfrisky.com Thank you, Gina
Branding | | gina_m0 -
Social Media Icons for trust - have link land them on a social media page or have them stay on the page with like, tweet, +,etc?
An interesting question arises out of a conversation with one of my team. We were talking about FB pages in particular regarding a client and I am for icons that allow for trust without leaving the client's site page (I am from a direct marketing background originally and am against sending them somewhere else). She was pointing out that we had a client who has a FB page and we were not sending them to that page. I explained how I do not like to gain a bit of trust by sending them off site because it is the opportunity to lose a conversion by them becoming distracted. I also thought of a client who has over 100,000 likes, shares, etc. and who still is in the direct sales business at the end of the day; were they better off with a prospective client/customer to send them to their FB page/Twitter page, etc. or should they stay on the commercial site? I still believe that in the bricks and mortar world, I would not have a customer who came in to buy/look at a TV first go down the street to a social club for people who liked my company and then hope they come back and buy. Also, is there an opportunity to close a sale that would not have been closed by virtue of sending them away or to increase the size of the sale (remember, this must be such a sale increase or probability of sale increase as to outweigh the risk of loss of a client who would have bought)? I look forward to your assistance.
Branding | | RobertFisher0 -
Need to create more profile pages for my brand, any suggestions for strong sites that will rank high? Done the obvious ones like Twitter, FB and Linkedin
I am looking for sites that will rank high in SERP's for my brand name, any suggestion would be great. I am not looking for links from these sites.
Branding | | PottyScotty0