Facebook, Google Plus - What to share/like?
-
Hi everybody!
We are planning to offer an incentive to all our customers who interact with us on social media websites. What's the most important thing to ask from a customer?
Facebook
- to like our Facebook business page or to like our own website through Facebook?
- to just follow us on Facebook or to actually comment / interact on our wall?
Google +
- to +1, share, add to circle our Google+ business webpage or to +1 or share our own website?
So basically what do we need to promote most? Our Facebook / Google+ business pages or our own website through social media marketing? While we understand it's important to actually interact with the customers and offer value on social media websites, we are looking to boost our SEO efforts.
Thank you!
-
Thanks Robert!
-
Thanks, that's the plan
-
Are you saying you are not using "Likes" and "shares" at all?
_"Will lobbying take over SEO and SERP's? Just like Washington politics, will the bigger and deeper pockets wield the influence" . _
I'm not into politics, I'm just trying to rank my website.
-
"We are planning to offer an incentive to all our customers who interact with us on social media websites"
Echo1 - I'm not knocking what you (or anyone else does regarding this) but this begs the question: How come Google doesn't like paid links, but lends credibility to solicited and incentivised "likes" and "pluses?"
Will lobbying take over SEO and SERP's? Just like Washington politics, will the bigger and deeper pockets wield the influence?
Google is inviting us to play by these rules (sorry for the soapbox moment).
-
If you're sole focus is on SEO and not necessarily on SMM, I agree with Robert, you probably want to spend more time on Google+. Rand just posted a blog post talking about the changes Google is making to the SERPs and why it's important to have a Google+ strategy: http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy. I'd definitely check out the post and associated video.
When it comes to Facebook, be sure that you read the promotions guidelines: http://www.facebook.com/promotions_guidelines.php.
Personally though, while social is definitely an aspect of SEO now, it really does need to be considered as a whole strategy on it's own as well. If you're going to start using social sites, make sure you're dedicated to working on them and managing them.
Hope this helps!
Jen
-
Echo1
Based on what we know currently about Google +1, I would have to say that it is much more important right this moment than Facebook. I would ask the customer to +1 you by simply having the bookmark/icon on the pages of the site. For your promotion, I would ask them to add you to their circles.
There was an article on Wired by Tim Carmody on Wired: http://bit.ly/wki28I a few days ago talking about how Google's +1 is essentially a real estate grab. Whether or not you agree with that statement, it appears based on all I have read that +1 is about being able to have yourself in more places on Google which helps you.
When you look at Cyrus Shepard's post of a week ago regarding how Google + is using SEO to steal search from Facebook and Twitter (A must read in my opinion) it is obvious that people are more likely to see something when searching on Google if it is in Google + versus Facebook.
No, haven't tested it out yet, but from all I see Google is after everything. Time will tell, but for today I would go with Google + if I could only spend in one area.
Best
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics During Rebranding
Our organization is rebranding, should I start a new analytics property or change the domain in the old one?
Branding | | sdaily0 -
Ecommerce // indexation and duplicate
Hello moz community, We have 3 website that are e-commerce based that go as follow : 1.0 www.product.com ( french ) 2.0 www.anotherproduct.ca ( for the canada english ) 3.0 www.anotherproduct.com ( for the usa market in english again ) Those 3 website are configured inside WPML ( wordpress ) and are build with woocommerce. Most of the pages beetween anotherproduct.ca and anotherproduct.com are identical or close to be. We want to have a good indexation and to absolutely avoid duplicate content. Any help would be appreciated ! CHeers,
Branding | | ydesjardins2000 -
Where Does Google Pull the Photo From When You Search For Your Brand?
Hi All, In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this? As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page. Any suggestions? Thank you. s0C5ZpT&hXaLhE7 s0C5ZpT&hXaLhE7#1
Branding | | CSawatzky0 -
YouTube won't let me disconnect a Google+ business page from my channel.
Hello! Here is a good one. My YouTube channel is connected to a Google+ page a created by accident. Since I named this accidental page as a business, when I go into advanced setting to disconnect it from YouTube, it says "This feature is not available for this account." Does anyone know a way around this? I don't want to have to rebuild my Google+ page on the new, accidental page. I have put quite a bit of time onto my current page and would like to get it hooked up to YouTube. Please help! Thank you!
Branding | | sarita3450 -
Is it a good idea to participate in review / giveaway bloggers
Hi, I sell Gift Baskets for children and the best customers are Moms. Is it a good idea to participate in review / giveaway mom bloggers? The way it works I give the blogger a product to review. They write their true experience with the Gift Basket and they link to my site Then we do a few product giveaway to moms / (bloggers subscriber) once a month. Then moms will review the winning products. To participate in drawing moms will visit my site, follow my tweeter. Like or dislike me on Facebook……. For each action they do they will get one extra chance on drawing. In here I will get few links to different page of the site. Are these links are good links? I am not paying cash to buy the link. But I give them product to review and they get to keep it. Simply Sassy Media at http://simplysassymedia.com/ is a good example. they manage and connect me to a lot of the blogger sites.
Branding | | giftbasket4kids0 -
Guest Posts/Blogs/Articles Link Building
Is it me or are the usual places you used to go for to find quality blogs to guest post to seem to be full of low quality spammy blogs. And doing a search brings up loads of poor quality sites/blogs too. I was thinking of creating a high quality content site for link bait. Any suggestions on "refreshing" a tired link strategy. Where do you find your guest blog/posts?
Branding | | JohnW-UK0 -
Can we submit Press release to Google news
Hello, Can we submit Press release to Google news ? If yes, is there any criteria for Google news to accept the Press release ? Is there any benefit in this ? Thanks
Branding | | seoug_20050 -
Is it good/bad to place a press release on a third party website as well as your own?
I have read that if a Company issues a press release via a third part service (e.g. PR Web) it is best not to place the release on the company’s own website due to negative SEO effects. Is this the case? I‘d really appreciate others thoughts on this.
Branding | | E2E0