Planning a Link Building Campaign: Which keywords to focus on?
-
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc.
My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible:
-
Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords?
-
Do I pick a variety of keywords from various pages?
What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
-
-
You also have to be fairy knowledgeable with Adwords to make it work, aside from the resources.
I have a lot of experience with SEO, but a limited amount in SEM.
-
by the way, on the serp organic, i can't say that my strategy is 100% sure, and you can't tell me yours, because my latest project, i was investing on real estate section, more than 45,000$/Monthly(switzerland) on google adwords.
Now, i have optimized the website for this keyword on natural search, maybe i have 8-12% less visitors than top#1 adwords, but i am saving 40.000$ and 5000$ monthly i invested and i am investing, on nespapers,social marketing, some directories, premium press, authors etc...
From my side, its a very good place the google adwords to start, but with time, i will optimize more inner pages for third party keywords etc.. what to do brian, i like only to share my experience and skills, and it works, your too, it's not any problem.
Thanks .
-
The problem with using adwords as a comparison is that Keywords on adwords are very different to those in natural search, and user behaviour post-click is more different still.
You'll get a really strong indication of potential traffic volume, but in itself it doesn't answer that many other questions. Definitely has it's uses, but limitations too.
That's what my 15 years doing this tells me anyway
-
not to try but to do, the most effective tactic is this through google adwords. i tell you from my experience more than 6years.
-
If you want to look at it in terms of what is most achievable try looking more at how hard page 1 is, rather than where you are currently at.
If you are on page 5, but page 1 is full of badly targeted or backlinked sites that term may still bring a result faster than a phrase where you are already on page 2, but the competition is tough on page 1.
To assess that you're looking at how optimised their pages are (seomoz onpage optimisation tool), how much authority the competing pages have and what their anchor text looks like. That should give you a good indication of how much of a fight you have on your hands.
-
That is a good idea. I will try that.
-
The keywords I have selected are all relevant. It is just that some are less competitive, and are on page 2 as opposed to page 5. I would like all of them to rank within the top 10. So I want to figure out the best way to plan this as far as link building.
Let's say I can build 100 one way links a month. Should I focus squarely on the ones on page2, get them to page1, and repeat?
How have you gone about prioritizing link building for keywords based on difficulty.
-
hi,
I suggest you, to start Adwords Campaign on google adwords.
1.
What do you write when you like to find the products like your on google?
Write some keywords from your head, and ask your friends too, take some keywords and make a list.
2.
Google Keyword Tool. ( on google ads )
Here you can use two different tactics:
A. Scan your Website for relevant Keywords. ( google take automatically your relevant keywords from your website ).
B. Give your main keywords for a product on the box there, and take ideas from google.
Google generate you lot of keywords idea for your niche, based on google results database,(what users are typing on google-box when they search your product).
Select the: **Exact Match Keyword. **
Take the keywords with more searches per Month and export to the list.
3.
Start some AD Campaigns.
After some days, you will see which are generating traffic and sales(conversions).
Export this keywords, take 1-3 of them, the best of all, max.3 keyword at the begining. and start doing link building.
-
I'd change the priorities a bit from "My goal is to increase traffic, thereby sales" to "My goal is to increase sales". It's a semantic change but helps you avoid one of the big SEO traps and helps keep you focused.
So, with that new goal in mind what will people who are going to buy your product search for? Those are the terms I would hit first. Forget traffic only terms, brand building, product awareness and the rest for now unless you have a big budget and focus on the terms that are going to make the till ring!
Even if those phrases are not the ones you are ranking best for those high converting phrases are gong to be your bread and butter in money terms so the sooner you start focusing on them the better.
When researching those terms be careful to think of the intent of someone using them. For instanc, if you were selling tents the obviousl choice might be "camping", but the intention of someone doing that search could be almost anything. "3 berth tents" might be a much lower volume term, but might be used by people much closer to making that till ring!
Targeted traffic terms have an important part to play. However I tend to lean towards the money terms at the outset and start justifying my fees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Cannibalization
Good morning everybody! I have a page in my web site that it's optimized for two specific keywords. At the same time, in the same web site it exists an other page better optimized for one of this keyword, that it would obtain a better position in search engine. The problem is the famous "Keyword Cannibalization", Can you help me with any suggestion to address Google through this defined page when people searches this keyword. Thanks, Giulia
Intermediate & Advanced SEO | | DByers0 -
Linking from purchased businesses to my own
Hi All, An SEO and Google guidelines question. We've recently purchased several local businesses that have websites. Legally, we've put a disclaimer saying we've purchased those businesses, the question is whether we should link from those sites to our main site. Will this bring a manual action from Google? It's legitimate that we'd like the visitors from those websites come to our main site because those business no longer named the way they were. So, is it OK to link from these sites to ours? Will this violate Google's guidelines regarding backlinking? Should we even link and if so add the rel:nofollow tag? Thanks!
Intermediate & Advanced SEO | | OrendaLtd2 -
Linking Same Page using Important Keyword as Anchor?
I have came across sites that links to same page from a textual part using their topmost keywords. What is the benefit of linking same page using anchor as keywords to the same page? Does it give SEO benefits?
Intermediate & Advanced SEO | | welcomecure0 -
How to build authority links and how they look ?
Hi how to build authority links and how they look ? If you could give a few examples so that i can see how it looks. and i have 9 linking root domains which is really low. so what are linking root domains ? and what i need to about that ? Thank you 🙂
Intermediate & Advanced SEO | | Ivek991 -
Excessive navigation links
I'm working on the code for a collaborative project that will eventually have hundreds of pages. The editor of this project wants all pages to be listed in the main navigation at the top of the site. There are four main dropdown (suckerfish-style) menus and these have nested sub- and sub-sub-menus. Putting aside the UI issues this creates, I'm concerned about how Google will find our content on the page. Right now, we now have over 120 links above the main content of the page and have plans to add more as time goes on (as new pages are created). Perhaps of note, these navigation elements are within an html5 <nav>element: <nav id="access" role="navigation"> Do you think that Google is savvy enough to overlook the "abundant" navigation links and focus on the content of the page below? Will the <nav>element help us get away with this navigation strategy? Or should I reel some of these navigation pages into categories? As you might surmise the site has a fairly flat structure, hence the lack of category pages.</nav> </nav> </nav>
Intermediate & Advanced SEO | | boxcarpress1 -
Fading Text Links Look Like Spammy Hidden Links to a g-bot?
Ah, Hello Mozzers, it's been a while since I was here. Wanted to run something by you... I'm looking to incorporate some fading text using Javascript onto a site homepage using the method described here; http://blog.thomascsherman.com/2009/08/text-slideshow-or-any-content-with-fades/ so, my question is; does anyone think that Google might see this text as a possible dark hat SEO anchor text manipulation (similar to hidden links)? The text will contain various links (4 or 5) that will cycle through one another, fading in and out, but to a bot the text may appear initially invisible, like so; style="display: none;"><a href="">Link Here</a> All links will be internal. My gut instinct is that I'm just being stupid here, but I wanted to stay on the side of caution with this one! Thanks for your time 🙂 http://blog.thomascsherman.com/2009/08/text-slideshow-or-any-content-with-fades
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
Dynamic Links vs Static Links
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day. We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
Intermediate & Advanced SEO | | RBA0 -
Keyword Self-Cannibalization
Hi, Happy Friday! I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good. So mydomain.com targets My Domain For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage. Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain. Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping. Can you advise if this technique is wrong?
Intermediate & Advanced SEO | | tdsnet0