Planning a Link Building Campaign: Which keywords to focus on?
-
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc.
My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible:
-
Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords?
-
Do I pick a variety of keywords from various pages?
What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
-
-
You also have to be fairy knowledgeable with Adwords to make it work, aside from the resources.
I have a lot of experience with SEO, but a limited amount in SEM.
-
by the way, on the serp organic, i can't say that my strategy is 100% sure, and you can't tell me yours, because my latest project, i was investing on real estate section, more than 45,000$/Monthly(switzerland) on google adwords.
Now, i have optimized the website for this keyword on natural search, maybe i have 8-12% less visitors than top#1 adwords, but i am saving 40.000$ and 5000$ monthly i invested and i am investing, on nespapers,social marketing, some directories, premium press, authors etc...
From my side, its a very good place the google adwords to start, but with time, i will optimize more inner pages for third party keywords etc.. what to do brian, i like only to share my experience and skills, and it works, your too, it's not any problem.
Thanks .
-
The problem with using adwords as a comparison is that Keywords on adwords are very different to those in natural search, and user behaviour post-click is more different still.
You'll get a really strong indication of potential traffic volume, but in itself it doesn't answer that many other questions. Definitely has it's uses, but limitations too.
That's what my 15 years doing this tells me anyway
-
not to try but to do, the most effective tactic is this through google adwords. i tell you from my experience more than 6years.
-
If you want to look at it in terms of what is most achievable try looking more at how hard page 1 is, rather than where you are currently at.
If you are on page 5, but page 1 is full of badly targeted or backlinked sites that term may still bring a result faster than a phrase where you are already on page 2, but the competition is tough on page 1.
To assess that you're looking at how optimised their pages are (seomoz onpage optimisation tool), how much authority the competing pages have and what their anchor text looks like. That should give you a good indication of how much of a fight you have on your hands.
-
That is a good idea. I will try that.
-
The keywords I have selected are all relevant. It is just that some are less competitive, and are on page 2 as opposed to page 5. I would like all of them to rank within the top 10. So I want to figure out the best way to plan this as far as link building.
Let's say I can build 100 one way links a month. Should I focus squarely on the ones on page2, get them to page1, and repeat?
How have you gone about prioritizing link building for keywords based on difficulty.
-
hi,
I suggest you, to start Adwords Campaign on google adwords.
1.
What do you write when you like to find the products like your on google?
Write some keywords from your head, and ask your friends too, take some keywords and make a list.
2.
Google Keyword Tool. ( on google ads )
Here you can use two different tactics:
A. Scan your Website for relevant Keywords. ( google take automatically your relevant keywords from your website ).
B. Give your main keywords for a product on the box there, and take ideas from google.
Google generate you lot of keywords idea for your niche, based on google results database,(what users are typing on google-box when they search your product).
Select the: **Exact Match Keyword. **
Take the keywords with more searches per Month and export to the list.
3.
Start some AD Campaigns.
After some days, you will see which are generating traffic and sales(conversions).
Export this keywords, take 1-3 of them, the best of all, max.3 keyword at the begining. and start doing link building.
-
I'd change the priorities a bit from "My goal is to increase traffic, thereby sales" to "My goal is to increase sales". It's a semantic change but helps you avoid one of the big SEO traps and helps keep you focused.
So, with that new goal in mind what will people who are going to buy your product search for? Those are the terms I would hit first. Forget traffic only terms, brand building, product awareness and the rest for now unless you have a big budget and focus on the terms that are going to make the till ring!
Even if those phrases are not the ones you are ranking best for those high converting phrases are gong to be your bread and butter in money terms so the sooner you start focusing on them the better.
When researching those terms be careful to think of the intent of someone using them. For instanc, if you were selling tents the obviousl choice might be "camping", but the intention of someone doing that search could be almost anything. "3 berth tents" might be a much lower volume term, but might be used by people much closer to making that till ring!
Targeted traffic terms have an important part to play. However I tend to lean towards the money terms at the outset and start justifying my fees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How keywords and subfolders connect
I'm working on restructuring my site. We have main topic areas, and any given visitor will ONLY be interested in 1 of those topics. So to consolidate the information into a simpler format, I want to take all the various pieces of content and wrap them under a given topic. [There is a question in here, I promise.] So I want to create www.domain.com/topic/subtopic-1, /topic/subtopic-2, etc. [Yes, I will apply all necessary redirects for any new URL restructuring.] Now here's the question: If I want to rank for "Peanut Butter Sandwiches with Jelly" and "Peanut Butter Sandwiches with Jam," will I be able to structure the URLs as /peanut-butter/sandwiches-with-jelly/, or should I go /peanut-butter/peanut-butter-sandwiches-with-jelly? And please note, /peanut-butter/ will likely redirect to /peanut-butter/subtopic-1/ since it won't make sense to have /peanut-butter/ on its own. [PB&J is just an example.] What's the best way to go about this? Any recommendations? I really appreciate your help.
Intermediate & Advanced SEO | | jheath0 -
Site wide links - should they be nofollow or followed links
Hi We have a retail site and a blog that goes along with the site. The blog is very popular and the MD wanted a link from the blog back to the main retail site. However as this is a site wide link on the blog, am I right in thinking this really should be no follow link. The link is at the top of every page. Thanks in advance for any help
Intermediate & Advanced SEO | | Andy-Halliday0 -
How to build links naturally?
Hi, I recently started a website on famous Photoshop images. These are available in the internet, but on different sources, so i gathered them all and made them available in my website. So my content is not unique but it was gathered from different sources and made available in one website. How can i get links naturally? Yes, it is a great content, but how people will know about my site so that they can reblog on their blogs? How can i make the users to reblog my content and get links naturally? Can anyone experienced help me?
Intermediate & Advanced SEO | | hari10 -
Keyword Frequent On and Drop Off
Hi, I was wondering if anyone could help me. I am currently doing SEO for a client’s site, over the past few weeks the keywords have gradually gone up steadily. One of the keywords however continues to jump on and off rankings. For a few days it will jump up to 23<sup>rd</sup> in Google Rankings, but then it will completely drop of the radar, not even in the top 200 anymore. I’ve gone through the site to check if there is anything wrong and stuck to guidelines offered here on SEO Moz but I’m stumped to figure it out. The Keyword has a page that helps target it, there is no stuffing, all I can think is if there are bad back-links coming in to us that Google that continues to push down the rankings. Can anyone help shed some light on the situation for me?
Intermediate & Advanced SEO | | Kal-SEO0 -
Is this link being indexed?
link text Deadline: Monday, Sep 30, 2013 link text I appreciate the help guys!
Intermediate & Advanced SEO | | jameswalkerson0 -
What to talk about when building relationships
Hello, I'm assessing what to do to build relationships in my client's niche. For each possible backlink provider, I'm thinking 1. Like them on facebook 2. Follow them on Twitter 3. Add them on G+ 4. Read their recent blog posts. 5. Comment in their facebook account about what I liked about their latest blog posts and tweet (though I don't know what to tweet here) 6. Post helpful blog post comments 7. Get the conversation going, then talk to them introduce my content to them that will help them. (though I don't know how to make the transition) I'm marketing a PDF that is helpful for their site and an HTML article (same content as the PDF) that has been non-commercialized. This is for an ecommerce business. My biggest void is not knowing how to lead a good relationship conversation into a conversion. I don't want to be salesy. But I'm looking for general comments as well, like what to tweet and anything I've left out in the list.
Intermediate & Advanced SEO | | BobGW0 -
Link Building for "State" informational pages
I have a webpage for all 50 states for specific info relating to relocation and was wondering if there are any recommended links to work at getting for these pages. I would like to do "state" specific and possibly health related links for each page to help in the SEO rankings. I can see that if I just wanted to get 10 links on each page that is going to be 500 links I have to build and it is going to be very time consuming but I feel it is necessary. Thank you, Poo
Intermediate & Advanced SEO | | Boodreaux0 -
Internal Javascript Links
Hi, We have a client who has internal links pointing to some relatively new pages that we asked them to implement. The problem is that instead of using standard HTML links, their developers have used javascript - e.g. javascript:GoTo... The new pages have links from the homepage (among others) and have been live for about 3-4 weeks now - yet are still to be indexed by Google, Bing & Yahoo. Is it possibe that Javascript links are making them difficult to be found? Thanks in advance for any tips.
Intermediate & Advanced SEO | | jasarrow0