Should I be afraid to launch new website?
-
I have been redesigning my website in the last 2 months. I'm almost ready to finally launch it. Now I wonder how it will effect my rankings. I have taken a few measures to avoid problems such as:
- I kept the page names as they are.
- I kept the structure of the website
- Optimized the structure of my pages which should benefit my SEO rather then harm it.
Yet, if I would experience a drop in rankings, could I regain my rankings by switching to the previous website?
-
I haven't heard too many people talk about switching back to the old website, and sorry I don't have any advice to give you there.
Since your original question was asked, this great post about migrating your website has been published on the SEOmoz blog that can really help make sure you have a lot of the correct things done for a site migration. Best of luck!
http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos
-
Thanks for the tips, but I really would like a answer to this question:
if I would experience a drop in rankings, could I regain my rankings by switching to the previous website?
-
You should crawl your website for 4XX for sure.
-
Before you launch a new website be sure that all of your major on-page optimization elements are in place.
These are things like <title><h1> <h2> alt= breadcrumbs and anything else that you have used to optimize your pages.</p> <p>It sounds like you have been careful and have done things to kick your optimization up a notch.</p> <p>If your design improves the visitor experience your rankings should go up as your rate of earning tweets, likes links, etc increases.</p> <p>Toss it up and Good Luck.</p> <p> </p> <p> </p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fixing Index Errors in the new Google Search Console - Help
Hi, So I have started using the new Search Console and for one of my clients, there are a few 'Index Coverage Errors'. In the old version you could simply, analyse, test and then mark any URLs as fixed - does anyone know if that is possible in the new version? There are options to validate errors but no 'mark as fixed' options. Do you need to validate the errors before you can fix them?
On-Page Optimization | | daniel-brooks0 -
International website - Image names
Hello All! In an international website, it is recommended to have a copy of every image for every language in the website (with translate filenames)? or it is better to use only one copy of each image and change only the alt attributes? Thanks for the help.
On-Page Optimization | | dMaLasp0 -
Meta titles and description for subcategory pages in CMS websites
I have a CMS based site and for that I am getting duplicate page title and description error message, for my all sub-category pages. What can I do for this because write Meta title and description for each page for CMS based website is not possible.
On-Page Optimization | | 1akal0 -
Why Isnt My New Article Indexed?
I posted this article last night: http://www.londontri.com/325/tomtom-runner-gps-watch-review It didn't appear in Google's index this morning despite me pointing a few high quality links to it (not keyword optimized links, just links from high quality forum posts) On closer examination I thought that the problem could be due to a keyword stuffing penalty so I have made sure that I am not repeating too many words/word combinations using a keyword density checker but the article is still not indexed. Any ideas what could be going on?
On-Page Optimization | | ross88guy0 -
Duplicate Content: Snippets from Blog on Website
Our company has a website and a blog, each on a separate domain. On our website's home page, we include snippets from some of our blog posts and links to such posts. The snippets include the same photo, title, and first line or so of text. We have been told and am concerned that search engines will categorize this as duplicate content. Any recommendation as to how we can get around this issue aside from not including the blog posts on our site? I imagine we are not the first company to want to do this. www.angelicolaw.com Thanks,
On-Page Optimization | | BrazilLaw
Greg0 -
How do I switch my website to www.mydomain?
I'm having canonical URL problems. I keep trying to set everything to www.mydomain.com, but I'm using wordpress and my site keeps either disappearing completely or giving me an infinite loop error. I've tried changing my main wordpress setting, whether I have canonical URLs turned on, my .htaccess file... Could this be an issue with either my host or my domain registrar? Any ideas how I can fix it?
On-Page Optimization | | lauragee0 -
New CMS system - 100,000 old urls - use robots.txt to block?
Hello. My website has recently switched to a new CMS system. Over the last 10 years or so, we've used 3 different CMS systems on our current domain. As expected, this has resulted in lots of urls. Up until this most recent iteration, we were unable to 301 redirect or use any page-level indexation techniques like rel 'canonical' Using SEOmoz's tools and GWMT, I've been able to locate and redirect all pertinent, page-rank bearing, "older" urls to their new counterparts..however, according to Google Webmaster tools 'Not Found' report, there are literally over 100,000 additional urls out there it's trying to find. My question is, is there an advantage to using robots.txt to stop search engines from looking for some of these older directories? Currently, we allow everything - only using page level robots tags to disallow where necessary. Thanks!
On-Page Optimization | | Blenny0 -
Website review needed
Hello, We need advice about seo for website http://www.oluadeonline.com/ The keywords provided are - Make Money Online, Online Services, Work At Home, Online Money, Online Business, Online Work Its seems impossible to rank the site for these keywords as there is too much competition
On-Page Optimization | | seoug_20050