Should I be afraid to launch new website?
-
I have been redesigning my website in the last 2 months. I'm almost ready to finally launch it. Now I wonder how it will effect my rankings. I have taken a few measures to avoid problems such as:
- I kept the page names as they are.
- I kept the structure of the website
- Optimized the structure of my pages which should benefit my SEO rather then harm it.
Yet, if I would experience a drop in rankings, could I regain my rankings by switching to the previous website?
-
I haven't heard too many people talk about switching back to the old website, and sorry I don't have any advice to give you there.
Since your original question was asked, this great post about migrating your website has been published on the SEOmoz blog that can really help make sure you have a lot of the correct things done for a site migration. Best of luck!
http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos
-
Thanks for the tips, but I really would like a answer to this question:
if I would experience a drop in rankings, could I regain my rankings by switching to the previous website?
-
You should crawl your website for 4XX for sure.
-
Before you launch a new website be sure that all of your major on-page optimization elements are in place.
These are things like <title><h1> <h2> alt= breadcrumbs and anything else that you have used to optimize your pages.</p> <p>It sounds like you have been careful and have done things to kick your optimization up a notch.</p> <p>If your design improves the visitor experience your rankings should go up as your rate of earning tweets, likes links, etc increases.</p> <p>Toss it up and Good Luck.</p> <p> </p> <p> </p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Company acquired but keeping website for now. How to rebrand without losing traffic?
A client has been acquired by a larger company who will eventually absorb client's website but this could take some time (a year or more). We have posted notice of the acquisition on their current site now, but it's time to make the rebrand of current site a priority. Since this site could be functional for some time and still operates as a lead generator for the company, we don't want to negatively affect their web traffic. Curious if anyone has experienced similar or if there are best practices we should be following for this transition? Domain will stay the same for now.
On-Page Optimization | | KMofOutlier0 -
Hey guys so i changed my title on the website
The old one was very keyword stuffed and repeated words. see its now gone from search for those main keywords do you think its just playing now and it will be back ?
On-Page Optimization | | johan81 -
Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
On-Page Optimization | | Cesare.Marchetti0 -
Where to add new content
I run a vBulletin website and vBulletin isnt very SEO friendly. I do fairly well in Google for most of my keywords, but forums dont necessarily build strong page authority etc. My site deals with fishing reports across the state of VA and drives 15-18k sessions a month and close to 100,000 page views a month based on Google Analytics. I want to start targeting new keywords and I am concerned about vBulletin inability to be SEO friendly. Many of my new keywords arent dynamic like fishing reports that are added by members daily. These are more like campgrounds, marinas etc. My thought is to install a Wordpress blog and build out this content so I can efficiently deal with on page SEO. the vBulletin software is installed in the root so I would install wordpress in something like mydomain/lake123/ Is the right thing to do, and will google see multiple sitemaps (one for vbulletin and another for wordpress) and index appropriately? Am I missing something major here? Thanks ~ Brian
On-Page Optimization | | FCBCO0 -
How to transfer old WP blog to new URL
I have a 9 year old WP website with a WP blog which is still getting 300+ new visitors a day even though I have not written a blog for 5 years and have not updated content. Some posts have over 25,000 links. However the Moz analytics is fraught with significant errors-404 redirects, page not found, dup content, no metatags, title too long etc. I was totally inexperienced 5 years ago and made many errors. However the basic content was sound and still is producing new visitors. I am starting a new ecommerce website using the same name but the URL and server will be different. I want to transfer my WP blog to the new site. I am concerned however that bringing the posts over can create the same errors on the new site. If I update all of the blogs on the old site using Yoast before transferring the blog to the new site will that help. I suppose I could check those flagged dup content and only transfer one of that category?
On-Page Optimization | | wianno1680 -
Excel Scheme of website Architecture for proper internal links
Excel Scheme of website Architecture for proper internal links. Have you ever met excel file for website architecture, so you can understand where on which pages your link juice will stay and build good internal link juice on the page you need? I heard that there is some excel solution on the Internet.
On-Page Optimization | | Kabanchik0 -
Website tables
Hi guys , my website www.starpluservices.com on google first page for the past 2 years and we were page rank 4, 2 months ago we changed all page titles and Keewords after that the page rank droped to 1 and we are not anymore in page 1 in google, we have done all this changes to target another keyword Office Cleaning London, now after 2 months I had 3 quotes for SEO , and 2 SEO companies told me that I need a new website because my one was done with tables and the other company told me that if I still on first page with some keywords andon the 2 page with cleaning companies to dont make a new website just update my one!! Could anyone let me know what should I do? Regards Sergio
On-Page Optimization | | starplus0