How do you use local keywords naturally in a sentence?
-
Some local SEO key phrases are difficult to use naturally in a sentence - consider "dry cleaners Birmingam". Do you have any ideas about how to use this type of phrase in a natutral-sounding way when writing content?
-
One thing that I've discovered is that you can use punctuation in the middle of a keyword phrase. So, for example, if you were trying to rank for dry cleaners Birmingham you could have a line of text like this:
"When looking for dry cleaners, Birmingham has lots of options."
or
"We have lots of experience as dry cleaners. Birmingham is an amazing city and we are happy to serve our many customers."
Those are not the best examples, by I think you get my point though.
-
You definitely want to avoid "dry cleaners Birmingham". Just write to the folks. "Looking for a dry cleaner in Birmingham?" or something similar. Your content should be a blended to serve both humans and bots.
-
Sorry, misunderstood you. Please accept my apologies! I thought you are going cynical on that
-
István, I said "I agree" and gave you thumbs up.
-
I talk about this topic all the time at work. Its hard to fit some these keywords in naturally. For things like that which do not naturally flow I find using it in a header works. Also maybe a list instead of paragraph content (have that as well but leave your keyword out).
There are ways to make it fit into your page without making poorly read content.
-
I would go along with Istvans example.
Will's Dry Cleaners Birmingham or Birmingham Dry Cleaners are the very best at what they do.
Dry Cleaners in Birmingham is another good search term.
Thanks
Will
-
Egol no need to be cynical. I don't really have to much experience with this, but if that is a Brand name, such as "McKenzie's dry cleaners Birmingham", THEN I would use it.
That is a personal opinion.
If you don't agree then please give a response and maybe some advice where to read more about this matter. This is what TAGFEE is about, right?
Istvan
-
I agree. If you want to paint a target on your back produce a lot of content that contains "dry cleaners Birmingham".
Yes, if I was Google I would be zapping those sites.
-
Hi Paul,
I would use it as "dry cleaners in Birmingham". It looks more natural for both visitor and search engine.
If you want to optimize it further for the "dry cleaners Birmingham", then just insert it as a hCard into footer of the site. It should do it's job.
Since you are a PRO member, you should check the latest webinar, there were some very good tips how to optimize locally.
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do when on your keyword there are no questions ?
Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have.. I find expressions (with the same user intent) such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below. Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...). If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions... and this is not what people that rank do, they describe their tour and this is what is confusing to me. Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ? Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as my secondary related keyword "Sicily cycling tours". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Should I use change of address when moving to subdomain
Hi guys So we had a domain that was only for one country, www.example.com 1 year later we decided to go to another country so we will have all the current website under a country subdomain like : ae.example.com we did a 301 redirect
Intermediate & Advanced SEO | | awrikat
Should I perform a change of address action from www.example.com to ae.example.com ? please help
Thanks0 -
Should I use a rel=canonical to the home page
Hi guys, I have a site where the homepage is ranking for the term 'industrial flooring' around position 30 and the actual level 2 industrial flooring page is ranking well below at around position 60. I'm happy for the homepage to rank for this term and would like to see it improve, so here are my questions: 1: Is the existence of the level 2 page preventing the homepage from ranking higher due to keyword cannibalization etc.? 2: Would the use of the rel=canonical tag pointing from the level 2 page to the home page have a positive or negative impact on the homepage's rankings for 'industrial flooring'? 3: Is there anything else I'm missing? Greatly appreciated.
Intermediate & Advanced SEO | | Blaze-Communication0 -
Plural versions of keywords
I am a Magician and optimising my site for local seo mainly. I would imagine this will affect any local business but I woule like some input from the community on how to handle variations of the same keyword. e.g I am a Magician and I am based in Hampshire So I have created a page for Hampshire and from previous keyword research optimised it of Magician Hampshire. However there are many more variations of the keyword. e.g Magicians Hampshire, Magicians in Hampshire, Hampshire Magician, Magician in Hampshire, Close up Magicians in Hampshire, Hampshire Magicians, Magicians near Hampshire, Local Hampshire Magicians. The list goes on but I can not find an answer on wether I should have a separate page/blog post for each of these keywords or include them in the same page. If I include them in the same page how to not make it spammy I am sure this is the same for electricians, dentists, hairdressers etc so am hoping there is a common answer to a problem that has been puzzling me for a long time Many Thanks Roger
Intermediate & Advanced SEO | | rnperki
http://www.rogerlapin.co.uk/0 -
How do you decide which keywords to optimize first?
Let me be very clear, I am not looking for info on how to rank keywords so please do not post about that. I have a list of keywords I chose and want to rank for, and every group of keywords are related. I was wondering, what is a good strategy for determining which keywords to start with? Should I take one keyword from each group so it looks more natural? Should I do a group of 10 related keywords at a time? Any ideas? Links? Tips? Resources? What have you done in the past?
Intermediate & Advanced SEO | | jhinchcliffe0 -
Why? Keyword ranking on Google go under and down regularly
I have a group of keyword that constantly move within the Google SERP. One week they are in the top 3 spots the next they fall down to position 7+ (in some cases they even fall 20 places) then after this they eventually go back to their most regular position within the top 3 spots. Can anyone please explain why this keep happening?
Intermediate & Advanced SEO | | AdvanceSystems0 -
Real Estate Local SEO
My site hovers on page 2 of google for the key search phrase. I have a blog that gets updated often, I have genuine links coming in, I promote on all social media channels, I do email campaigns, I have a site map, I have my local address on what I believe are the most important sites like Yelp, Manta, Google Local etc. All this and my site is still on page 2 while other sites with less of everything are on page 1. What is missing?
Intermediate & Advanced SEO | | bronxpad0 -
Rankings for keyword variations dropped over weekend?
One of our clients has seen significant decreases over the weekend for a number of keyword variations. There have been no significant site changes, no crawl errors reported and our competitors don't seem to have been affected. The decrease has coincided with the launch of a display campaign, but surely this is just coincidental? Any thoughts would be appreciated...
Intermediate & Advanced SEO | | zealmedia0