How do you use local keywords naturally in a sentence?
-
Some local SEO key phrases are difficult to use naturally in a sentence - consider "dry cleaners Birmingam". Do you have any ideas about how to use this type of phrase in a natutral-sounding way when writing content?
-
One thing that I've discovered is that you can use punctuation in the middle of a keyword phrase. So, for example, if you were trying to rank for dry cleaners Birmingham you could have a line of text like this:
"When looking for dry cleaners, Birmingham has lots of options."
or
"We have lots of experience as dry cleaners. Birmingham is an amazing city and we are happy to serve our many customers."
Those are not the best examples, by I think you get my point though.
-
You definitely want to avoid "dry cleaners Birmingham". Just write to the folks. "Looking for a dry cleaner in Birmingham?" or something similar. Your content should be a blended to serve both humans and bots.
-
Sorry, misunderstood you. Please accept my apologies! I thought you are going cynical on that
-
István, I said "I agree" and gave you thumbs up.
-
I talk about this topic all the time at work. Its hard to fit some these keywords in naturally. For things like that which do not naturally flow I find using it in a header works. Also maybe a list instead of paragraph content (have that as well but leave your keyword out).
There are ways to make it fit into your page without making poorly read content.
-
I would go along with Istvans example.
Will's Dry Cleaners Birmingham or Birmingham Dry Cleaners are the very best at what they do.
Dry Cleaners in Birmingham is another good search term.
Thanks
Will
-
Egol no need to be cynical. I don't really have to much experience with this, but if that is a Brand name, such as "McKenzie's dry cleaners Birmingham", THEN I would use it.
That is a personal opinion.
If you don't agree then please give a response and maybe some advice where to read more about this matter. This is what TAGFEE is about, right?
Istvan
-
I agree. If you want to paint a target on your back produce a lot of content that contains "dry cleaners Birmingham".
Yes, if I was Google I would be zapping those sites.
-
Hi Paul,
I would use it as "dry cleaners in Birmingham". It looks more natural for both visitor and search engine.
If you want to optimize it further for the "dry cleaners Birmingham", then just insert it as a hCard into footer of the site. It should do it's job.
Since you are a PRO member, you should check the latest webinar, there were some very good tips how to optimize locally.
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
MedicalEntity Schemas: Examples of Sites Using It?
Anyone know of any medical or health-related sites that have widely implemented medical schema types? For example: MedicalCode, MedicalTest, MedicalSignorSymptom, etc. and others listed here: http://schema.org/MedicalEntity I've reviewed the examples on schema.org, but it would he helpful to see some live examples in the wild. Thanks!
Intermediate & Advanced SEO | | Allie_Williams1 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0 -
Local Competition Analysis
Hi Mozzers, I've been mainly B2B focused, and am used to estimating the amount of work necessary to best competition for organic results, but now I have a local client. I need a method to estimate the amount of work necessary to get listed in the one-box for my chosen queries. Can someone point me in the right direction? Any help appreciated.
Intermediate & Advanced SEO | | waynekolenchuk0 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
Keyword density for a website
I wanna make landing pages for my web site .going to write 500 words article but how about keyword density .i wanna insert 4 keywords into that article.looking for expert advices .
Intermediate & Advanced SEO | | innofidelity0 -
Making anchor text look more natural
Hi there, I have recently been approached by a company looking to do some SEO work for them, having had a look at their link profile, they had being using a lot of exact match anchor and have seen a drop in the rankings, no surprise there. I was thinking of asking the website where they have placed these links and changing them, so there is a mixture of exact, phrase, brand etc, what do you think? would this be best practice? or just leave these as they are and start building fresh links? Kind Regards
Intermediate & Advanced SEO | | Paul780 -
Local Search without the user typing local?
Hi, I'm a somewhat regionally based voip provider for businesses. So I'm not interested in getting the #1 ranking for voip, but I'd like to get the top for my region. So in this case asheville voip and related searches. However, I know that alot of users in Asheville are not typing in Asheville voip when they google. They're just typing in voip or free voip, or cisco voip. Here's my Google Insight Search: http://www.google.com/insights/search/#q=voip&geo=US-NC&date=today%2012-m&cmpt=q So what I was thinking about doing was in addition to my main site. Building several smaller 'educational based sites' about the benefits of VOIP. Based on google insights something like ashevillevoipphone.com. And use it to capture leads and link to my main site. So my question is this: Is this a good strategy? If people in Asheville are just typing in voip phone, will ashevillevoipphone.com automatically have a better chance at a higher ranking? Thanksd David
Intermediate & Advanced SEO | | StraightRazorDesigns0