Create different pages with keyword variations VS. Add keyword variations in 1 page
-
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant.
What do you recommend?
option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content
or
option 2: one page and dropping throughout the page 10 keyword variations in body and headlines
Given that keywords are all synonyms and website has already high domain authority in the niche.
thanks
-
thanks. Marc.
interesting links.
Still my doubt remains. If I have two synonyms which are both very important key terms, would you build 2 seperate optimized pages? I see that google is getting better at recognizing synonyms in some occasions, but still detection does not seem very consistent.
-
Some answers on this before:
http://www.seomoz.org/q/how-many-keywords-max-can-i-optimize-each-page-forThings you should definitely consider here:
http://www.seomoz.org/blog/mapping-keywords-to-content-for-maximum-impact-whiteboard-fridayHope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google suddenly indexing 1,000 fewer pages. Why?
We have a site, blog.example.org, and another site, www.example.org. The most visited pages on www.example.org were redesigned; the redesign landed May 8. I would expect this change to have some effect on organic rank and conversions. But what I see is surprising; I can't believe it's related, but I mention this just in case. Between April 30 and May 7, Google stopped indexing roughly 1,000 pages on www.example.org, and roughly 3,000 pages on blog.example.org. In both cases the number of pages that fell out of the index represents appx. 15% of the overall number of pages. What would cause Google to suddenly stop indexing thousands of pages on two different subdomains? I'm just looking for ideas to dig into; no suggestion would be too basic. FWIW, the site is localized into dozens of languages.
Intermediate & Advanced SEO | | hoosteeno0 -
What is the impact of an off-topic page to other pages on the site?
We are working with a client who has one irrelevant, off-topic post ranking incredibly well and driving a lot of traffic. However, none of the other pages on the site, that are relevant to this client's business, are ranking. Links are good and in-line with competitors for the various terms. Oddly, very few external links reference this off-topic post, most are to the home page. Local profile is also in-line with competitors, including reviews, categorization, geo-targeting, pictures, etc. No spam issues exist and no warnings in Google Search Console. The only thing that seems weird is this off-topic post but that could affect rankings on other pages of the site? Would removing that off-topic post potentially help increase traffic and rankings for the other more relevant pages of the site? Appreciate any and all help or ideas of where to go from here. Thanks!
Intermediate & Advanced SEO | | Matthew_Edgar0 -
Possible to Improve Domain Authority By Improving Content on Low Page Rank Pages?
My sites domain authority is only 23. The home page has a page authority of 32. My site consists of about 400 pages. The topic of the site is commercial real estate (I am a real estate broker). A number of the sites we compete against have a domain authority of 30-40. Would our overall domain authority improved if we re-wrote the content for several hundred of pages that had the lowest page authority (say 12-15)? Is the overall domain authority derived by an average of the page authority of each page on a domain? Alternatively could we increase domain authority by setting the pages with the lowest page authority to "no index". By the way our domain is www.nyc-officespace-leader.com Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
Duplicate content within sections of a page but not full page duplicate content
Hi, I am working on a website redesign and the client offers several services and within those services some elements of the services crossover with one another. For example, they offer a service called Modelling and when you click onto that page several elements that build up that service are featured, so in this case 'mentoring'. Now mentoring is common to other services therefore will feature on other service pages. The page will feature a mixture of unique content to that service and small sections of duplicate content and I'm not sure how to treat this. One thing we have come up with is take the user through to a unique page to host all the content however some features do not warrant a page being created for this. Another idea is to have the feature pop up with inline content. Any thoughts/experience on this would be much appreciated.
Intermediate & Advanced SEO | | J_Sinclair0 -
How to know when do use singular vs plural in anchor text and on-page copy?
I'm building out a specific section of our site and I want to make sure I target it correctly. Is there a rule of thumb when to know how to use "car" vs "cars"? (as an example) Is there a specific way to research the right approach? thank you!
Intermediate & Advanced SEO | | JDatSB0 -
One Person - Different Name Variations - SEO
There is a client we have, John Smith, and he owns www.johnsmith.com. John Smith is also known as John A. Smith, Johnny Smith, and Jonathan Smith. He wants to show up in the top 3 for all his variations, but the catch is he doesn't want his variations anywhere on his www.johnsmith.com Does anyone have any tips or ideas on how we could do that better? Thank you
Intermediate & Advanced SEO | | Rocket.Fuel0 -
Optimize short tail keyword by optimizing long tail keyword
Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?
Intermediate & Advanced SEO | | Alick3000