Page Authority Issue
-
My home page http://www.musicliveuk.com has a domain authority of 42 and page authority of 52. However I have set up other pages on the site to optimise for one keyword per page as I thought this was best practice. For example http://www.musicliveuk.com/home/wedding-bands targets 'wedding band' but this has a page authority of 24 way below my competitors. Having used the keyword difficulty tool on here it appears that is why I am struggling to rank highly (number 9). This is the same problem for several of my main keywords. I am building links to this and other pages in order to increase their authority and eventually rank highly but am I not better off optimising my home page that already has a good page authority and would probably out rank my competitors? Or am I missing something?
-
Samuel theres no limit to how many keywords you can optimize one page for, but it becomes increasingly more difficult as you only have so much space in your Title and Description.
I wouldn't say it's "best practice" to optimize one keyword per page, it's just easier from an on site perspective. However, it's often not easier from an off site (linking) perspective, .
I'd suggest that you start optimizing the keyword on your home page and then, if the keyword warrants it, work harder to get the secondary page going.
-
On a small site, I attack my most important keyword with at least two pages. My homepage is optimized for this keyword and an interior page is optimized for that keyword.
As you suspect, the homepage is often the most powerful page on the site and can often rank better than an interior page if optimized for it.
I agree with you. That the homepage might do well if optimized.
Try it and see what happens.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Landing Page Drop Out
Hi, If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why? I feel like it's almost impossible? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Moz page optimization score issue, have a score of 95, but can get to 99 if I ad my keyword basically twice in the url.
Hello, I have a keyword for lack of providing too much info we will say my keyword is laptop-bags. Now we have a /laptop-bags/ page and inside that page **/laptop-bags/leather-shoulder/ ** We got a score of 95 for that page. Now I got a score of 99 when I changed it to **/laptop-bags/leather-shoulder-laptop-bags/ ** The way Bigcommerce handles is it will use the product category title in the url, page title and site links, to me it feels like it's spammy, as well as on my /laptop-bags/ page, I now have 18 keywords of " laptop bags " on that page when before it was 12, since I added laptop-bags to all 6 categories inside the laptop-bags page. How would you handle this, use the /keyword/ then /longtail-keyword/ in full or would using /laptop-bag/leather-shoulder/ still rank for leather shoulder laptop bags? I've asked this before and was told to use whatever sounded better to the user, but now moz is telling me different.
Intermediate & Advanced SEO | | Deacyde0 -
301 from old site to new one , Should I point to home page or sub category page ?
Hey Seo Experts, I have a small website ranking for few terms like cabinets sale, buy etc . However what i have now decided is to launch a New website with more different products like living room furniture, wardrobes etc . Out of all these categories on new website Cabinets is one of the SubCategory . Now I do not want to have 2 websites . So wanted to 301 from small cabinets website to newly created website. Some of the doubts I have at the moment is ? 1 Should I REDIRECT 301 to sub category (i,e cabinets) which is purely related to Cabinets or Do a Redirect to HOME PAGE . As I also need more Authority to home page as well , as this is relatively new website ? 2 Second question related to this. If you have multiple sub domains does it divide the total authority & TF.Or it is just Ok to have multiple Sub domains if needed ? Any advice appreciated !! Thanks .
Intermediate & Advanced SEO | | aus00070 -
Multiple brands issue
My client has his main brand on the domain name .com and then 3 brands that exist on .com/brandA , com/brandB and .com/brandC We created a lot of content for .com main brand and we noticed that brandB copied some of our content and put it on .com/brandB . How to deal with this? Canonical tags?
Intermediate & Advanced SEO | | aliciaporrata10090 -
Dynamic pages
Hello Team, How can we create dynamic pages or more pages on website but maintaining SEO standards.
Intermediate & Advanced SEO | | Obbserv0 -
Redirecting 404 pages
Hello,We have a wordpress site that has some "hidden" pages with weird URL's. Due to the way the site was built (not by us) if we setup our standard practice for 404 pages some site functionality will be lost.Standard Practice for 404's www.domain.com/fafsaf shows 404 error pageProposed solution:- www.domain.com/safaf >forwards to> www.domain.com/404 - shows 404 error page. Will this stop the search engines indexing the pages? - we have also amended the robots.txt to try and stop some pages being indexed but we still keep finding the odd little "hidden" page.The aim is to try and get all the search engines just to index the few simple pages on the sitemap instead of finding all these extra pages.
Intermediate & Advanced SEO | | JohnW-UK0