Page Authority Issue
-
My home page http://www.musicliveuk.com has a domain authority of 42 and page authority of 52. However I have set up other pages on the site to optimise for one keyword per page as I thought this was best practice. For example http://www.musicliveuk.com/home/wedding-bands targets 'wedding band' but this has a page authority of 24 way below my competitors. Having used the keyword difficulty tool on here it appears that is why I am struggling to rank highly (number 9). This is the same problem for several of my main keywords. I am building links to this and other pages in order to increase their authority and eventually rank highly but am I not better off optimising my home page that already has a good page authority and would probably out rank my competitors? Or am I missing something?
-
Samuel theres no limit to how many keywords you can optimize one page for, but it becomes increasingly more difficult as you only have so much space in your Title and Description.
I wouldn't say it's "best practice" to optimize one keyword per page, it's just easier from an on site perspective. However, it's often not easier from an off site (linking) perspective, .
I'd suggest that you start optimizing the keyword on your home page and then, if the keyword warrants it, work harder to get the secondary page going.
-
On a small site, I attack my most important keyword with at least two pages. My homepage is optimized for this keyword and an interior page is optimized for that keyword.
As you suspect, the homepage is often the most powerful page on the site and can often rank better than an interior page if optimized for it.
I agree with you. That the homepage might do well if optimized.
Try it and see what happens.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to build Domain Authority?
My site: https://www.fishingspots.com.au/ has started to drop Domain Authority in the past weeks, however less quality sites like http://silverstories.com.au/ are rising... I am not sure why? Is there someway I can understand why my site would suddenly start dropping authority?
Intermediate & Advanced SEO | | thinkLukeSEO0 -
New pages not ranking
I published some new landing pages about a month a go which are much better quality than previous pages and on an optimised URL. The old pages never ranked and the new pages aren't ranking either although they are much better. The old pages 301 redirect to the new pages. Any quick ways I can at least get them ranking? Not expecting Page 1 overnight but to at least see the new pages on Page 5 would be great!
Intermediate & Advanced SEO | | Marketing_Today0 -
Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?
We are building URLs dynamically with apache rewrite.
Intermediate & Advanced SEO | | lcourse
When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).0 -
Duplicate Page Content Issues Reported in Moz Crawl Report
Hi all, We have a lot of 'Duplicate Page Content' issues being reported on the Moz Crawl Report and I am trying to 'get to the bottom' of why they are deemed as errors... This page; http://www.bolsovercruiseclub.com/about-us/job-opportunities/ has (admittedly) very little content and is duplicated with; http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/explorer-of-the-seas-2015/ This page is basically an image and has just a couple of lines of static content. Also duplicated with; http://www.bolsovercruiseclub.com/cruise-lines/costa-cruises/costa-voyager/ This page relates to a single cruise ship and again has minimal content... Also duplicated with; http://www.bolsovercruiseclub.com/faq/packing/ This is an FAQ page again with only a few lines of content... Also duplicated with; http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/exclusive-canada-&-alaska-cruisetour/ Another page that just features an image and NO content... Also duplicated with; http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/free-upgrades-on-cunard-2014-&-2015/?page_number=6 A cruise deals page that has a little bit of static content and a lot of dynamic content (which I suspect isn't crawled) So my question is, is the duplicate content issued caused by the fact that each page has 'thin' or no content? If that is the case then I assume the simple fix is to increase add \ increase the content? I realise that I may have answered my own question but my brain is 'pickled' at the moment and so I guess I am just seeking assurances! 🙂 Thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Optimize the category page or a content page?
Hi, We wish to start ranking on a specific keyword ("log house prices" in italian). We have two options on what pages we should optimize for this keyword: A long content page (1000+ words with images) Log houses category page, optimized for the keyword (we have 50+ houses on this page, together with a short price summary). I would think that we have better chances with ranking with option nr.2 , but then we can't use that page for ranking with a more short-tail keyword (like "log houses"). What would you suggest? Is there maybe a third option for this?
Intermediate & Advanced SEO | | JohanMattisson0 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Multiple URL's exist for the same page, canonicaliazation issue?
All of the following URL's take me to the same page on my site: 1. www.mysite.com/category1/subcategory.aspx 2. www.mysite.com/subcategory.aspx 3. www.mysite.com/category1/category1/category1/subcategory.aspx All of those pages are canonicalized to #1, so is that okay? I was told the following my a company trying to make our sitemap: "the site's platform dynamically creates URLs that resolve as 200 and should be 404. This is a huge spider trap for any search engine and will make them wary of crawling the site." What would I need to do to fix this? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
Canonical issue with my Home Page
Hi, My site has several canonical issues that should be fixed. http://www.crosscountryallied.com For my Home Page, more links are pointing at www.crosscountryallied.com/ (887) than http:// http://www.crosscountryallied.com/ctAlliedWebSite (27). It is recommended that I implement a 301 redirect to recapture a significant amount of link value. The following lists show the most common canonicalization errors that can be produced when using default settings on my web server: Microsoft Internet Information Services 6 (IIS): http://www.crosscountryallied.com/ http://www.crosscountryallied.com/default.jsp (or .jsp depending on the version) http://crosscountryallied.com/ http://crosscountryallied.com/default.jsp or any combination with different capitalization. Each of these URLs spreads out the value of backlinks to our homepage. Should I just redirect them to: http://www.crosscountryallied.com and add a canonical tag?
Intermediate & Advanced SEO | | Melia0