My rankings are up and down like a Yo-Yo. Any ideas why?
-
One of the companies that I work for sells the latest smartphones.
It ranks fairly well for key terms in an extremely competitive field. Recently the rankings of one particular handset have been extremely erratic and do not follow the pattern of other products, I am wondering if anyone can offer some insight as to why this is happening?
When the handset was first announced, it ranked fairly well (20th). This is good when you bare in mind that it is an ecommerce site competing with top tech sites. Prior to release, the ranking gradually declined to 33rd. I believe this may be due to reviews being publsihed (as a result of review handsets being sent out prior to release) as Google has started to favour reviews and news updates.
I have seen a similar pattern with other handsets, reviews and news are favoured by Google prior to release, but once the product is available, my rankings rise and remain on the first page provided that links are still coming in.
However, the rankings of this handset dropped from 27th to below 50th upon launch. The next week the ranking rose from >50th to 7th, dropped to below 50th again the following week, rose back to 9th the week after and has now dropped again to below 50th. These are by far the biggest changes in rankings I have seen on a week to week basis.
The page has a strong link profile in order to achieve such a high ranking in the first place. With this being the case I have no idea why ranking can drop off so much in the space of a week?
Update: I forgot to mention initially that I have the variant listed twice, one for each colour variant. All content is the same apart from the colour being altered in the appropriate places. This has not been a problem in the past, but perhaps it is due to recent changes to Google algorithm?
-
No I don't have more than one variant...
-
That sounds similar to my experience. I have just realised that what is in fact happening is that it is picking up a different variant each week.
So one week it picks up the black handset in the top 10 results, the next week the black handset has dropped to below 50, but it is picking the white up on the 4th page.
Have you got more than one variant of your product listed at all?
-
I have had exactly the same experience- my ranking report on SEO moz report said I dropped >45 places; from 6th to somewhere outside the top 50 for a search term that I had been doing well on- I made no changes to that page, when I look in google now though I am back to 6th where I had been last week. So the question is; was SEOmoz report wrong or for the date in question 23rd of March or did Google drop my ranking down 45+ places and bring it back in less than 4 days?
Any help grately appreciated.
thanks,
Sinead
-
Thanks for your response Vinod.
I have been adding back links over time so I'm not sure why it is so erratic.
-
In general, when there are frequent ups and down then backlinks made over time helps getting stable ranks.
Not sure if backlinks will help you, still you can try it. No harm.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impressions in GWT have dropped to nothing, but my page is still ranking normally
Hello Everyone, I'm seeing a strange issue. On the 22nd of this month Webmasters tools started showing 6 impressions per day down from hundreds or thousands. I thought I was hit with a huge penalty for my keywords but they are still ranking where they have for the past month or two on Google. In analytics my organic traffic is stable. It just seems to be GWT showing the massive drop. My domain is: http://Patchofland.com Any Thoughts? Thanks in advance!
Reporting & Analytics | | PatchofLand0 -
Moz Rank & Trust | Page vs Sub vs Root
Hey guys, Just need some help deciphering my OSE link metrics for my site theskimonster.com . Page MozRank: 5.51 (highest among my competitors) Page MozTrust: 5.74 (#2 among my competitors) Subdomain MozRank: 4.19 (#4 among my competitors) Subdomain MozTrust: 4.63 (#2 among my competitors) Root Domain MozRank: 3.89 (#5 or last place among competitors) Root Domain MozRank: 4.1 (#5 or last place among competitors) What does this mean? What am I doing right, what do I need to do?
Reporting & Analytics | | Theskimonster1 -
Page Rank - logarithmic or exponential
Possibly a really stupid question. Is Page Rank logarithmic or exponential? I've seen a lot of people talking about Page Rank saying it's logarithmic but when they describe it they're actually talking about an exponential scale. (Apologies if I'm showing a basic misunderstanding in mathematical knowledge - I studied Drama)
Reporting & Analytics | | BenFox0 -
Page Optimization score is An A but Rank is dropping
New to company in SEO and they wanted a page to rank high for certain term : knowledge management on this page: http://www.apqc.org/knowledge-management Ran SEO Moz optimizer and did suggested changes. Moved score to A and ranking was on google first page but now it's dropped considerably last 2 months as the bounce rate has gone through the roof. I'm at my wits end and don't want the higher ups on me for the drop. I'm not sure what to try next.
Reporting & Analytics | | inhouseninja0 -
Webmaster Tools Showing Non-Existent Rankings
Hello World(pun intended) I am seeing a phenomenal keyword phrase ranking at an avg. 9.9 on google webmaster tools but not actually seeing the ranking in reality. If i did I would be rich. Does this mean I will soon see this ranking?
Reporting & Analytics | | TheGrid0 -
Massive raise and drop in keyword ranking
2 weeks ago I had a massive spike in keyword rankings 99 keyword went up. It was a quite happy week. the week later all keywords that went up dropped down to the same positions before the spike. now I have the same situation. this is the happy week with a very high spike. Anybody got a clue what is going on ?
Reporting & Analytics | | interelectronix0 -
Page Rank Decline in Webmaster Tools
Hello Forum, My team and I just got through completely redoing an eCommerce website for a yoga company and I noticed that in Google Webmaster Tools our site's average daily position changed from ~25 to ~40 in the last 5-6 days (during this time period we submitted our sitemap). I exported the Webmaster Tools results and found a high number of new keywords (which weren't there pre-launch) related to yoga. However, these keywords are not related to the products we sell. Several of these keywords have positions of 240 or higher and are skewing our avg page rank. These terms include words like "cricket logo," "animal yoga," "dog pose," "cat yoga," We did move our blog into our domain name now and there are some articles related to animal poses. Any thoughts as to what may be going on? Thanks!
Reporting & Analytics | | pano0 -
Do I need to turn off custom results or empty my cache before using the SEOMOZ Pro Rank checker?
I'm getting unusual swings in SERPS ranks from one day to another (I had several keywords ranked in top ten go to the the third or fourth page in a week). I knwo that there's always variation because of localized and custom search, but this seems to be something more.
Reporting & Analytics | | bbelgard0