Page Rank Decline in Webmaster Tools
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Hello Forum,
My team and I just got through completely redoing an eCommerce website for a yoga company and I noticed that in Google Webmaster Tools our site's average daily position changed from ~25 to ~40 in the last 5-6 days (during this time period we submitted our sitemap).
I exported the Webmaster Tools results and found a high number of new keywords (which weren't there pre-launch) related to yoga. However, these keywords are not related to the products we sell. Several of these keywords have positions of 240 or higher and are skewing our avg page rank.
These terms include words like "cricket logo," "animal yoga," "dog pose," "cat yoga," We did move our blog into our domain name now and there are some articles related to animal poses.
Any thoughts as to what may be going on?
Thanks!
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Frequently after relaunching a site, Google will decrease your rankings for a short period (several weeks) while they crawl the new content and establish trust with your new site / content. To figure out what's going on with the unrelated keywords, look to your analytics package to determine what landing page those keywords are hitting. If it's the blog posts, its probably the long tail effect of content in the post.
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