Nofollow on site-wide banner links
-
Hi
I have a blog in relation to my webshop. On the blog I have two banners linking directly to the webshop on every page (site-wide links). Should I make the banner links nofollow?
Thanks,
Rasmus
-
Generally agree with the comments - links between two of your own sites shouldn't be a huge problem. Google could devalue them a bit, if they see the connection, but devalued isn't penalized. As Philipp said, if you also put contextual links to the webshop in the blog, it could be that the banners keep those links from counting - Google tends to disregard the 2nd, 3rd, etc. link to Page B from any given Page A. If the contextual links are specific, deep pages, though, you should still get value.
-
Thanks for your reply.
I am not worried that Google will see the banners as paid links. However, the blog is on a completly different domain with no relation to the webshop.
Instead of linking to the webshop's front page on every page on the blog, I would prefer to make some deep links to the webshop. I am worried that the value of these deep links will be reduced due to the banners.
-
As Phillip B states- there is no need to add nofollow. Are you worried that Google will see the banners as paid links?
Banner advertising is very common on the net, and does not cause penalties, so you need not worry. The fact that the banners are on your own domain (which i guess is on either a sub domain, directory or similar domain) means you are perfectly safe.
If you were paying for a site wide link, e.g footer, on a non related site then it may be a different case.
You may want to add your keyword as the image alt tag- SE's will see this as anchor text and imo this is almost as strong as a text anchor link
-
hmm, sorry i'd have to research this deeper and have gotta run soon...
actually i was thinking of those banners that have a js-link to an adserver, which then gets redirected. just packing the link in a javascript might actually not do the job (as google follows them now).
so i'm not even sure if javascript is the best way to "hide" these links in your case. be careful that you don't get in trouble for "cloaking" your links, that could have very adverse effects.
sorry for not being able to answer more specifically about the javascript:(
hope someone with deeper knowledge can help you set this up! -
Thank you very much for your reply.
Yes, I want to pass link juice via text links embedded in the blog posts (with an appropriate anchor text) when it is relevant - not via site-wide links.
Could you shown me an example on how to link the right way with javascript?
-
that doesn't seem necessary: since it's your own blog i assume you don't receive payment for it;)
nofollow won't do much for you in this case. but if you would like to assign more link power to possible text links from the content, you might want to consider redirecting the banner links via javascript. that way, no link juice will be wasted on banners that carry little seo value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap include all site links or just ones we want indexed?
Got a quick sitemap question. We have a clients site built in opencart and are getting ready to submit the sitmap. The default sitemap setting generates urls right off of the root. For example site.com/product. These urls are also accessible through the site itself. We prefer to give the site some depth and have structured the products so the urls are site.com/category/product. All of the product pages have canonicals including the category so we should not have to worry about duplicate content on the /product page vs the /category/product page. My question is both types of product pages are included in the sitemap at the moment. Since we don't want google to index the /product urls should we leave them off of the sitemap even though they are readily accessible from the frontend(though not linked)? Or just leave them and let the canonical tag be used in directing google as to which urls to index. Thanks in advance.
On-Page Optimization | | Whebb0 -
No link data in GWT
Has anyone had this problem - no data in the links section of GWT? I haven't set a preferred domain, so I don't understand what's up.
On-Page Optimization | | HeatherBakerTopLine0 -
Internal Linking Question(s)
Is it unwise to link internally to a page more than once on the homepage. I am reading that it is considered spammy. I am also reading that it passes PR twice to the internal page instead of just once... Which is it? Is there a way to stop passing PR to the "contact us" page. I watched an older video that Matt Cutts suggested a nofollow. Now I read that this strategy is a no no? Which is it? Thanks! 🙂
On-Page Optimization | | JML11790 -
Footer-links (navigation)
I want to put navigation links in my footer. I watched the (distilled) whiteboard friday video saying it can be a penalty. How are links in the footer different from links in the navigation. Why don't you get "hit" for putting the word "Real Estate Listings" in the navigation menu? It appears on every one of the 30k pages. I don't get why the links in the footer would have a negative effect if the links in the navigation don't. My example is a real estate website. When people are browsing properties (30k), it is convenient that at the end of the page there is a navigation of areas. I could put the navigation on the sidebar but that would be in essence, the same thing. A wordpress site would dynamically include that sidebar on every page.
On-Page Optimization | | JML11790 -
Blocking Pages E-Commerce Site
Hello, I am working on a site with 1,000's of product pages, some of which do not have inventory in them. Should be blocking these pages in order to reduce bouce rate? How could i manage so many pages efficiently? It would takes weeks to comb through pages to determine which have inventory and which do not. They are also time sensitive as they are live events so dates are always changing. Thanks!
On-Page Optimization | | TP_Marketing0 -
Content for ecommerce site
How important on site/page contents are for ecommerce site. Keeping in mind the page layout. Its not that important to have page copy/content at all for ecommerce sites If yes, does position of content is an important factor? if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking. How important internal linking form that content would be compare to left panel links or links at the header of a website Thanks Rick
On-Page Optimization | | RickGa0 -
Internal link structure for large site
I am working on a very large directory site which is undergoing a complete redesign. I am considering the internal link structure from first principles. When a site has over 100,000 pages, how do you ensure that each page is linked to from somewhere so that there are no orphans? Trying to get my head around the structure makes my brain hurt. Any tips?
On-Page Optimization | | mascotmike0 -
How deep should I go with a directory site?
I am creating a new site which has a directory component. Based on what I have ready I am inclined to keep the site architecture as flat as possible. However, the natural layout that I have come up with in my head has the directory listings 5 or 6 pages deep in the site structure. I saw in another post that someone in a similar situation was suggesting that going deep like this is fine so long as there are many internal links to the deeper pages to indicate that they are important. Should I make a conscious effort to make the site architecture as flat as possible? Are there any specific guides/resources that address this particular issue that I should be aware of? Thanks!
On-Page Optimization | | fastestmanalive0