Branding exact match keyword domain
-
We have a keyword domain name that we'd like to show up in Google stores or brand suggestion.
We used this exact keyword domain name for years to sell our products but now want to take it one step further and have the domain name show up in Google suggested brands or stores.
We just filed for a TradeMark in the URL (they have about 57,000 domain names with active trademarks in their database).
How do we get Google to recognize this domain name as either a brand or a store?
Has anybody seen an example of a store or brand with a .com or .net in Google brands or Google stores?
It may be that don't even allow URLs to show.
Thanks
-
It's a great question, as many people want to be the recommended brand within Google.
I haven't seen any keyword domains as recommended brands in Google. You'll struggle to achieve this with a keyword matching domain simply because these types of sites don't give off very strong brand signals, which Google uses to list brands.
An example of a brand signal is how other websites link to you. Other site will naturally link to the site with the domain name, as they can't link with a brand. There also won't be significant references/citations over the net. Here is a great list of brand signals to consider (http://www.seobook.com/potential-brand-signals)
If you can replicate a lot of these then you may have a chance, but it will be tough.
Let us know how you get on.
-
This issue is our domain name is a generic keyword like blanket.com or shoes.com
You can't TM blanket but you can TM blanket.com
So when searching on 'blanket' or 'shoes', I'd like blanket.com or shoes.com to show in Google brand or Google store
For example, if you search for sneakers, google provides
| Stores: | Zappos Flightclub Skechers Dr Jays Foot Locker |
| Brands: | Nike New Balance Converse VANS PUMA || | |
| | | -
I think once you have your domain marked down as a trademark, you can tell Google. For example if a competitor was running adwords and was using your brand name in the ad text, you could email adwords support (or call your account manager if you spend enough) and tell them your competitor is bidding on your brand term and they would look at adding it to there database of words which are trademarked, and thus when your competitor entered it into the adtext it would be declined because of trandmark policy.
Maybe the adwords trandmark db is the same for organic!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of Keywords throughout articles
Hi everyone, I have another (very basic) question! It's about the use of keywords throughout articles - is it worthwhile putting keywords and associated phrases in bold and italic and also underlining them at various points throughout my website articles? I have read that this helps google to know what the article is about. Any comments would be much appreciated!
Branding | | ClareO0 -
Pros/Cons on Where to Host Stores for Ecommerce Solution Provider (subdomain vs. throwaway domain, etc)
Hello! Does anyone have any experience with the pros/cons for where to host storefronts as an ecommerce solution provider. I'm looking for a recommendation on where to house the stores/websites people create with our software (think of us like a shopify/squarespace). What are the pros & cons of creating stores on the main domain name “brand.com” versus buying a new top level domain name who’s only purpose will be to hold all the subdomains, such as “mybrand.com”, or even “.my.brand.com”. store.brand.com <— subdomain our our primary domain
Branding | | andrewmeyer
store.my.brand.com <— subdomain of a subdomain
store.mybrand.com <— subdomain of a throw-away domain Weebly/Squarespace/Tictail go with the first option (store**.weebly.com** and store.squarespace.com). Shopify goes with the 3rd option (store.myshopify.com) Are there any advantages or disadvantages to one or the other? Am I missing any other options? Thanks in advance!0 -
Brand Migration Issues
My company is in the midst of a brand transition and is experiencing some difficulties in migrating web content to a parent company domain. When content from the old domain was migrated to the parent, there were rel-canonicals set on top level pages of the old domain referencing its equal on the parent destination. Then each sub-page was redirected to the parent company. What I have found is that the only pages that indexed on the partent domain were the top level pages. I am having a hard time figuring out why the sub-pages won't index. Does anyone have advice on how to handle this? Would reactivating the old URLs and setting rel-canonicals help? Also when should 301 redirects be implemented?
Branding | | Lexmark_Web_Strategy0 -
Should the Facebook page be just the brand name or also include keywords?
Hi. Do you recommend that a company's Facebook Page be just the Brand Name, or should it include some keywords in the title?
Branding | | JonsonSwartz0 -
How hard is it for a national brand to win for Superlative qualified non-brand keywords?
Is it worth trying to target non-brand keywords with qualifiers like: best, top, good? Naturally review or comparison sites are built to target these keywords/searches, but can big brands compete in this landscape? Does anyone have any good examples?
Branding | | GSI0 -
Organic Traffic from irrelevant keywords in GA?
Hi, I am doing SEO for a website that deals in 4-wheeler tyres. While reviewing the organic traffic in Google Analytics, i noticed some keywords that are completely irrelevant to the theme of the website. Some are porn related terms while some are like google, yahoo, laptops, youtube etc. It seems someone is doing negative SEO for my website, as a result of which a decent number of searches are coming from these irrelevant terms. What should i do to block traffic from such terms as this may harm my website's performance in search engines. Please suggest a solution as soon as possible.
Branding | | PFX1110 -
Brand Exposure for Increased Awareness
Looking for a mechanism to increase my brand awareness over the web. Has anyone run across a site or method that has helped them expand the awareness of their brand significantly that can be measured?
Branding | | casper4340 -
How can I increase my brand signal for a common phrase?
We are having trouble with SEO branding. When I search for "designquotes" with the quotes, our site appears with sitelinks and it's great. However our brand name is Design Quotes. Which sometimes we aren't even first for. If I search for designquotes without the quotes, still no luck. Should we do lots of link building for Design Quotes or should we start calling ourselves DesignQuotes and build links with that as the anchor text? website is designquotes.com.au
Branding | | designquotes0