Here's some more proof white hat SEO works
-
I guess this is the most logical place to share this with you. I do SEO for many sites. I've recently been focusing on two in particular for the same client. We used Netfirms SEO services to get links--he insisted--which basically consists of writing articles in broken English and placing them all over blog networks with our desired anchor text.
On the other site, I simply refused to employ those services. This was the client's main site, and was way too important to mess around with. I built links myself, the legit way.
Long story short, for months I watched the shady, black hat site climb and climb in the SERPs, while the white hat one kept falling.
This morning, I checked my SEOmoz campaigns and my white hat site went from #8 to #2 and my black hat site went from page 2 to no longer being in the top 50.
Just another example of what's been happening with Google lately and how great it is. Interestingly, the black hat site never got a warning in GWT about buying links.
Now I just have to figure out a way to break the news to my boss and tell him I told him so without actually using those words.
-
it doesn't!
but i had no where better to put it!
-
Hmm . . . how does that relate to coat hangers?
-
Another one for a case study?
http://www.hangerworld.co.uk/blog/keep-calm-and-de-optimise/
-
what is white hat SEO? this is question i am looking to answer.
Google consider some link white hat in past. now grey or black.
what are all the time what hat seo link building? can some one share it?
or can you share marisa?
Thanks.
-
Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.
-
Yeah, that was a joke. I'm not really going to tell him I told him so. I just need to break the news to him in a way that will remind him that I was never behind this decision.
-
I would not say anything.
You never know what google will be targeting next week.... or where errant arrows will hit.
-
How about: sign the resignation, go in, slap him, and he wants to fire you... Then you say: "Nonono! You miss understood me, you don't fire me, I quit! :D"
And BTW: There is a need for them to know that anyone can make mistakes, bosses, managers too.
-
Would be funny though.
Personally I'd just use it for him to trust you in the future and bring it up whenever you need to back up a point he doesn't agree with.
-
Thanks Marisa, nice cool to get good feedback fom other SEOs, after all we can be a very critical bunch
I'm going to do another you moz post soon as a follow up as I'm still getting some great traffic from my efforts. Though, I haven't yet heeded my own advice and put an hour aside to jump on another meme.
-
The best is not "I told you so" it is a lesson in general, that slow and steady wins the race....
There is some falacy in business that has been perpetuated that the analogy work smarter not harder is somehow true, and a longterm winning strategy.
In most areas of business working harder AND smarter is needed...
and SEO is one of those areas for continued growth, and to alleviate the sleepless nights of worry if that "Last Tactic" will be the straw that breaks the camels back
Not sure if i could have worked in more metaphors in there
-
Hilarious. BTW, I enjoyed your recent case study as well.
-
That's like signing your resignation
-
Great news. A win for the Good Guys.
This may help you tell your boss...
http://wiki.answers.com/Q/How_do_you_say_i_told_you_so_in_20_languages
-
I'd just go with I told you so.
Then Google slap him
-
"Now I just have to figure out a way to tell my boss I told him so without actually using those words." I feel your pain!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
White hat or black hat?
There seems to be very differing opinions on what is good practice (white hat) and what is not (Black hat) and I'm not sure which way to lean (although my inclinations are slightly to the white). I'm starting a business offering a service and see ranking position 1-3 in the serps as my key to success. I'm creating good and useful content on my site and without much effort beyond on page seo have reached page 4 google for a few choice keywords. I feel that with a small number of links to a few of my pages i can reach page 1 and here is where my dilemma begins. With a bit of investment in some software (£400-600 for 3 different products) I can start Tiered linkbuilding (in a black hat way) and get results quickly but potentially risking my site in the eyes of google. I've been doing a little outreach to gain links in a whiter way but not had much success yet. I'm keen to keep with the whiter side but see progress as slower. Am I wrong? Can i build a robust link profile in a white hat way rapidly? Are there any quick wins i can gain to give me confidence? Why is white hat better than black hat? All wisdom, experience, guidance and humour gratefully received.
White Hat / Black Hat SEO | | roadhaulageservices0 -
How to make second site in same niche and do white hat SEO
Hello, As much as we would like, there's a possibility that our site will never recover from it's Google penalties. Our team has decided to launch a new site in the same niche. What do we need to do so that Google will not mind us having 2 sites in the same niche? (Menu differences, coding differences, content differences, etc.) We won't have duplicate content, but it's hard to make the sites not similar. Thanks
White Hat / Black Hat SEO | | BobGW0 -
SEO results hacked?
Hi there, Since last Saturday I noticed a big traffic drop on at least the following two pages:
White Hat / Black Hat SEO | | MarcelMoz
http://www.smartphonehoesjes.nl/apple/ and http://www.smartphonehoesjes.nl/apple/iphone-6/. I did some research and I noticed something realy strange. Unknown sites seems to hijacked my organic results by using the exact same page title and META description but leading traffic to another their domain. Look at those pictures: http://imgur.com/v6kglLU and http://imgur.com/Whx4l8K. Edit: a competitor seems to have a same problem: http://imgur.com/Zzhter4. I just fetched both URL's in GWT as Google. In Bing there is a little sign of this problem too, so this is not a Google only thing. Can anybody please help me here? This has cost me some real money since Saturday. Tnx in advance. Marcel0 -
Why isn't a 301 redirect removing old style URLs from Google's index?
I have two questions:1 - We changed the URL structure of our site. Old URLs were in the format of kiwiforsale.com/used_fruit/yummy_kiwi. These URLs are 301 redirected to kiwiforsale.com/used-fruit/yummy-kiwi. We are getting duplicate content errors in Google Webmaster Tools. Why isn't the 301 redirect removing the old style URL out of Google's index?2 - I tried to remove the old style URL at https://www.google.com/webmasters/tools/removals, however I got the message that "We think the image or web page you're trying to remove hasn't been removed by the site owner. Before Google can remove it from our search results, the site owner needs to take down or update the content."Why are we getting this message? Doesn't the 301 redirect alert Google that the old style URL is toast and it's gone?
White Hat / Black Hat SEO | | CFSSEO0 -
If I am getting links on competitor websites, is it safe to assume those competitors are doing this to hurt our SEO?
We have received a few notification from Google Webmaster Tools and Moz that our competitors have "mentioned" our page on their website. This is incredibly odd as you wouldn't think they'd want to do this. Further, when I go to the page that we are supposedly mentioned on, the link to our site is not on the page. What is going on? Thank you in advance for your insights!!
White Hat / Black Hat SEO | | brits0 -
Why does expired domains still work for SEO?
Hi everyone I’ve been doing an experiment during more than 1 year to try to see if its possible to buy expired domains. I know its considered black hat, but like I said, I wanted to experiment, that is what SEO is about. What I did was to buy domains that just expired, immediately added content on a WP setup, filled it with relevant content to the expired domain and then started building links to other relevant sites from these domains.( Here is a pretty good post on how to do, and I did it in a similar way. http://searchenginewatch.com/article/2297718/How-to-Build-Links-Using-Expired-Domains ) This is nothing new and SEO:s has been doing it for along time. There is a lot of rumors around the SEO world that the domains becomes worthless after they expire. But after trying it out during more than 1 year and with about 50 different expired domains I can conclude that it DOES work, 100% of the time. Some of the domains are of course better than others, but I cannot see any signs of the expired domains or the sites i link to has been punished by Google. The sites im liking to ranks great ONLY with those links 🙂 So to the question: WHY does Google allow this? They should be able to see that a domain has been expired right? And if its expired, why dont they just “delete” all the links to that domain after the expiry date? Google is well aware of this problem so what is stopping them? Is there any one here that know how this works technically?
White Hat / Black Hat SEO | | Sir0 -
Do rss feeds help seo in 2013?
I have seen answers for this back in 2012 but as we all now things have changed in 2013. My question is Do rss feeds help seo in 2013? Or does google see it as duplicate content (I see that the moz site has RSS ...)
White Hat / Black Hat SEO | | Llanero0 -
Negative SEO - Case Studies Prove Results. De-rank your competitors
Reading these two articles made me feel sick. People are actually offering a service to de-rank a website. I could have swore I heard Matt Cutts say this was not possible, well the results are in. This really opens up a whole new can of worms for google. http://trafficplanet.com/topic/2369-case-study-negative-seo-results/ http://trafficplanet.com/topic/2372-successful-negative-seo-case-study/ This is only going to get worse as news like this will spread like wildfire. In one sense, its good these people have done this to prove it to google its just a pity they did it on real business's that rely on traffic.
White Hat / Black Hat SEO | | dean19860