Increasing Domain Authority scores
-
Ok, a bit of a 'how long is a piece of string' type question this... Looking for the opinions of wiser users than myself in trying to work out how long is a realistic target for getting my domain authority somewhere near that of my competitors. I have been tracking my domain and three competitors in the campaign tool for a few months and they seem to average about 0.5 increase a month in their DA - they are averaging around 65 DA each. My site is currently DA 32, has increased from 21 in 5 months. Is this a decent rate of increase? How long would people expect it to take to increase a domain by 10, 20 etc? I know there are too many variables in the world of seo for a complete 'do this and this will happen' answer, but it's good to have a DA goal to work to, it acts as a good motivator for staff, especially when you begin to close in on competitors. Thanks, Carl
-
Great analogy!!
-
We focus on numbers such as traffic, conversions and sales. Why that instead of domain authority? Because we have heard the story about smart mice stealing tons of peanuts from elephants.
We will never match the domain authority of our competitors - because they are elephants. We accept our role as mice and work hard to hone our peanut stealing skills. Instead of watching DA, we scope the landscape looking for untended peanuts that we can quickly steal. This places our focus very close to the ultimate goal of our business - which is increasing our profits. It also puts our focus on the sales process that includes enticing the searcher into our site with a sexy title tag, guiding or luring him into a sales page, enticing him to put things in the cart and doing the math that links quantity, price and profit.
It is an interesting puzzle that allows us to change something on the site and quickly see if the peanuts arrive. The numbers are real and meaningful.
And... we really wouldn't want to become an elephant... because its much more fun being a mouse.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New URL, new physical address, New Name. 30 point drop in Domain Authority. Yikes.
I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links! We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?
Moz Pro | | TheKatzMeow1 -
SEOMOZ Support: Domain Name Change in SEOMOZ
My client is changing their domain name. They are redirecting (301) all of their URLs to the new domain. Do I need to do anything in SEOMOZ to preserve the campaign?
Moz Pro | | DynoSaur0 -
What could cause your Domain Authority score to drop?
We have 3 websites that are on 3 different campaigns. Our flagship website is www.cannontrading.com. The Domain Authority score on it was 42. When I first (Mid November 2012) started, we had 295 keywords allocated for Cannontrading.com and 5 other keywords for allocated to our other websites... e-futures.com and e-mini.com. What I wanted to do was optimize the other two pages and I did this by taking taking 50 the keywords that were not ranked in the top 50 from Cannontrading.com and assigned them to the our other two sites. Could this have caused the drastic drop in the score? Our keyword rankings for the "Top 3" has dropped from 93 to 34 since November 2012. We did have a company that did article submissions for us up till October 2012. Could this have caused our drop in the Domain Authority Score and our Keyword Rankings? I didn't make any other changes to Cannon website beside taking away those keywords and given them to our other sites. Any suggestions or thoughts would really help me. Regards, David
Moz Pro | | ACann0 -
How come the linking root domains doesn't download to the cvs when I try to create a "Top Pages" report?
How come the linking root domains tab doesn't download to the cvs when I try to create a "Top Pages" report?
Moz Pro | | mrmworldwidesearch0 -
Domain Authority
Has anyone ever experienced a domain authority of 1, 0 links for web 2.0 websites like tumblr, wordpress, weebly, etc? I know it's normal to see a page authority of 1 if there are no links to a url or if opensite explorer hasn't been updated. Is this some kind of bug with opensite explorer?
Moz Pro | | theanglemedia0 -
Can I get a list of all links on a given domain?
Sorry, this is actually kind of a tripartite question: I was looking at the Competitive Link Analysis on one my clients' campaigns. Sometime between June and September their total links went up by about 120,000. We have no idea where those links came from (although the numbers would indicate that they're mostly internal). Question 1: In none of the other tools can I figure out how to list these links on a domain level. Is there a way to get a list of all links for our given domain? I've been playing around with the page-by-page and even that doesn't show me everything. For example, I'm looking at OSE for their homepage and it lists 45 links for a page that it claims has 151 total. Question 2: How did it pick those 45 to display out of the 151 possible? If these are only external links, why do half of them come from one of our subdomains? Also... Question 3: If our client hasn't made any major changes recently, why has the number of internal links gone up so dramatically? Thanks.
Moz Pro | | MackenzieFogelson1 -
Why Do Domain Link Metrics Differ in Keyword Difficulty Report vs OpenSiteExplorer
If anyone could shed some light on this that would be great. It seems as if the two tools are using different versions of the database?
Moz Pro | | belasco0 -
Why am I not seeing an increase in external followed links?
Ive been getting some really good links pointing to my domain as of lately, and they appear to be followed links. yet the number of external followed links shown in my seomoz tool bar does not want to budge! nor do these links show up in site explorer! Is there a delay in the toolbars response-time? or could it be something else? Thanks
Moz Pro | | ambisuite0