This Rookie needs help! Duplicate content pages dropped significantly.
-
So I am pretty new to SEO Moz. I have an e-commerce site and recently did a website redesign. However, not without several mistakes and issues. That said, when SEO Moz did a crawl of my site, the results showed A LOT of Duplicate Content Pages on my site due to my having one item in many variations. It was almost over whelming and because the number of pages was so high, I have been trying to research ways to correct it quickly. The latest crawl from yesterday shows a drastic drop in the number of duplicate content pages and a slight increase in pages with too long page titles (which is fixable). I am embarrassed to give the number of duplicate pages that were showing but, just know, it's been reduced to a third of the amount.
I am just wondering if I missed something and should I be happy or concerned? Has there been a change that could have caused this? Thanks for helping this rookie out!
-
OH BOY! You're going to have to let me read through this a time or two and get back to you! I think I get it but I need to digest a bit of this canonical stuff that I keep avoiding.
Thank you so much. I'll get back.
-
I would strongly consider using the rel=canonical tags on your pages. If you have 1 main product 20 variations in color and 3 different image prints as well then here is what I would do.
Find the most popular of the 20 variations in color and utilize the rel=canonical for the 19 other pages to point back to that most popular page. Dont worry about changing copy or anything drastically for this.
Now lets assume that the three different images are a disney print chair, a LOTR print chair and a Pixar Print Chair. You believe that people might actually be searching for these 3 products in a different way than your other 20. You should then try to create unique content for all 3 of these pages that differ from not only the other 20 color variations but also each of the other image print chairs. To make sure it is different I would not scrape any content from the other pages and re-purpose it but rather write 3 new descriptions and pages, Header Tags, Title Tags, Alt Tags, etc...
Now a best practice would still be to utilize a rel=canonical tag on all of your pages so that tracking parameters and the such do not end up getting linked to and you end up splitting your authority among different pages in the SERP. For a good source on rel=canonical I would look here: http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
Hope this helps and isn't too confusing. -
No problem, good luck with your website
-
I do not need to necessarily rank for every fabric. There are a few such as Disney characters or sports teams that I do need to rank for. My previous site had all the chairs on one page with a drop down and it just was not as "simple" to shop the item and it made specific tracking and "book keeping" a little more difficult. I like to have zoomed and multiple views for each chair when possible. I find this reduces the number of returns and customer inquiries when the customer can really see each product.
So, giving each product it's own page is for two reasons - the customer's shopping experience and for my tracking purposes.
As for the meta tags- I think your quote above is possibly one issue. The programming on my site automatically generates the meta tag based upon my product description.
By the way, Thank you for your time and expertise.
-
Do you need to rank on every fabric name for your product ? If not, you could just put one product page and have the fabric choice in a dropdown menu.
And for the meta description, allow me to quote SEOmoz Beginners guide to SEO : "Note that the meta description tag does NOT get used by the engines for rankings, but rather helps to attract clicks by searchers from the results page (as it is the "snippet" of text used by the search engines)".
-
Thank you Aeronet. I think most of my issues are within the description. Example: I may have a kids recliner in 50 different fabric choices. So the url, title, meta tag, and product name are all unique. However, the description is practically the same for each chair. You have given me a couple things to look into though such as the written/unwritten url. New to me but I will look into it as well as double check some other things.
When my newly designed site was released, I was unaware that the new program would generate a URL for each page based upon my product ID and not the established URL that I assigned it. Therefore all of my previous, 5 yr old and hard worked, URL's vanished. I did not discover this for 25 days and had to do a 301 redirect on a large chunk of my site. It's been quite a mess.
The number of duplicate content pages have been overwhelming, but I was just shocked to see the number suddenly drop to a 3rd of what it was yesterday. Still not sure what has happened to cause this.
-
If you use only one item in many variations (and want to keep your website that way), you must find ways to make each page as unique as possible.
You should look at :
- The url.
- The title.
- The meta description.
- The product name and description.
- The product image name and alt attribute.
- The breadcrumb trail.
And try to customize them to make each product page unique.
Also check if a page is reachable with differents urls, if your product is reachable by its rewritten and non rewritten url, that could cause the duplicated pages problem on your website.
(For example, www.yourwebsite.com/product.php?id=02 and www.yourwebsite.com/shiny-rewritten-product-url)
If that's the case, use rel=canonical or 301 redirect to your rewritten URLs, make a sitemap with the latest ones and your duplicate pages number should go down.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz crawl duplicate pages issues
Hi According to the moz crawl on my website I have in the region of 800 pages which are considered internal duplicates. I'm a little puzzled by this, even more so as some of the pages it lists as being duplicate of another are not. For example, the moz crawler considers page B to be a duplicate of page A in the urls below: Not sure on the live link policy so ive put a space in the urls to 'unlive' them. Page A http:// nuchic.co.uk/index.php/jeans/straight-jeans.html?manufacturer=3751 Page B http:// nuchic.co.uk/index.php/catalog/category/view/s/accessories/id/92/?cat=97&manufacturer=3603 One is a filter page for Curvety Jeans and the other a filter page for Charles Clinkard Accessories. The page titles are different, the page content is different so Ive no idea why these would be considered duplicate. Thin maybe, but not duplicate. Like wise, pages B and C are considered a duplicate of page A in the following Page A http:// nuchic.co.uk/index.php/bags.html?dir=desc&manufacturer=4050&order=price Page B http:// nuchic.co.uk/index.php/catalog/category/view/s/purses/id/98/?manufacturer=4001 Page C http:// nuchic.co.uk/index.php/coats/waistcoats.html?manufacturer=4053 Again, these are product filter pages which the crawler would have found using the site filtering system, but, again, I cannot find what makes pages B and C a duplicate of A. Page A is a filtered result for Great Plains Bags (filtered from the general bags collection). Page B is the filtered results for Chic Look Purses from the Purses section and Page C is the filtered results for Apricot Waistcoats from the Waistcoat section. I'm keen to fix the duplicate content errors on the site before it goes properly live at the end of this month - that's why anyone kind enough to check the links will see a few design issues with the site - however in order to fix the problem I first need to work out what it is and I can't in this case. Can anyone else see how these pages could be considered a duplicate of each other please? Checking ive not gone mad!! Thanks, Carl
Moz Pro | | daedriccarl0 -
Seomoz legacy pages?
Hello, I am finding that I miss several of the old seomoz sections. The legacy tools in particular like the visual website comparison. Where is that now? Also, where is the ongoing list of the top 100 sites? So much was lost in the shift to MOZ, I hope some of the good old stuff is still available. Thank you, Nolan
Moz Pro | | QuietProgress0 -
Duplicate Content in Blog
Hi, SEOMoz on-page analysis is reporting that our blog has duplicate content when technically it doesn't. Is this something that we need to address as it will actually be hurting our ranking or is this just a SEOMoz software quirk? There is 100+ example like this but here is one example. SEOMoz is reporting http://www.invoicestudio.com/Blog/author/InvoiceStudio?page=1 and http://www.invoicestudio.com/Blog/author/InvoiceStudio?page=2 as a duplicate content and Title Tag. Thanks Andrew
Moz Pro | | Studio330 -
How can I remove on-page reports from the Summary page?
Hi, I'd like to remove some on-page reports from the Summary page. I've already stopped them from running weekly. Is there a way to remove them completely?
Moz Pro | | csmm0 -
Issue: Duplicate page title
Hello, I have run the "Crawl Diagnostics" report using SEOmoz pro and it says that I have a total of 56 errors. 18 of those errors being duplicate content and another 38 errors being duplicate title tags. Now I have looked at both reports and detail and the reason I am getting there errors is due to the fact the it is checking "http" and "https". So for example: my website is http://www.widgets.com On the crawl diagnostics report, it also checks https://www.widgets.com So it looks like I have duplicate content and duplicate title tags because of this Now my question is this: Is this really duplicate content? If so, how do I fix this? Any help is greatly appreciated.
Moz Pro | | threebiz0 -
On Page Analysis and Grading
I am new here and happy to be! My site is an ecommerce site with hundreds of products. I have set up campaigns to track specific products. For the on page analysis where SEOMOZ gives you a grade I have 2 urls showing. But 1 of the urls is getting an A, and 1 is getting a F. But they are the same url and obviously go to the same page. Any help would be appreciated!
Moz Pro | | Confections0 -
HTTP 404 for 404-page?
Hi Mozzers! SEOmoz just finished crawling one of my websites and this crawl found 3 errors. One of these errors was the (custom) 404-page, because of the http-status 404. What's you suggestion about this? Should a 404-page have a status 404? Thanks in advance for your suggestions!
Moz Pro | | Partouter0