Can I pass keyword match type through the Adwords dest URL?

[jez000]

Hi guys,

I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative.

ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative}

As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag.

Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords.

Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query?

Cheers, Jez

[jez000]

Awesome, thanks David, exactly what I was looking for.

Cheers, Jez

[DavidKonigsberg]

check out this article -http://searchengineland.com/how-to-add-custom-tracking-to-google-adwords-52950

[jez000]

Hey David, Thanks for answering - I should have specified in my question that I'm using SiteCatalyst to performance manage my paid search, as the site I'm working on is heavily sampled by Adwords due to massive traffic. As such, I'm looking for a way to pass campaign elements, such as match type, via the query that I can then pick up on the landing page. Possible? Cheers, Jez

[DavidKonigsberg]

If you are using google analtics you can connect it to your adwords and see that data.