How do I correctly use YouTube?

[CharlotteWaller]

Hello!

I have a someone that does online guitar lessons - their site is www.frethub.com. They use YouTube videos to promote the lessons on their site like this one - http://youtu.be/C1dOYys0H14, they're not the complete lesson but an intro to entice them on. The videos are of a really high quality and have had a few hundred hits in a couple of months - when I did a search on YouTube for "ledato guitar lesson" as an example they were nowhere to be seen despite the quality of the video and using tags etc.

Anyway long intro! What I was wondering is are the rankings on YouTube based predominantly on number of hits or is there a way to use the tags better (presently they put in keywords and what comes up in the autosuggest), does how recently they were uploaded, author authority etc have anything to do with it?

I appreciate it's a massive subject so any help is much appreciated

Thanks alot!

[Francisco_Meza]

Look at the annotations here: http://www.youtube.com/watch?v=7qc_hgpe6eA

You can put "Subscribe to Our YouTube Channel Now" or something similar.

Some advice, don't think it's tacky to put this on your videos. They are free anyway.

By the way, I used to be like those guys in that video. Now I were a suit and lost the accent LOL.

[CharlotteWaller]

Hello - thank you so much for answering! Do you mean put a screen up at the end saying something like "if you like this video give us a thumbs up and subscribe"? Is it ok to do that and not seen as too tacky?

[CharlotteWaller]

That's wonderful thank you - I can go back to them with something solid and make a plan now!

[Francisco_Meza]

I would try to get more thumbs up. I actually would put it during the video. Also I would put "SUBSCRIBE to Our Channel"

[josh-riley]

Yes, great starting points. Some of the fields may be different but the overall concept is the same as page SEO (page title, headline, text, etc.). Adding it through their site is also great as is social sharing.

[CharlotteWaller]

Thanks so much for responding! So having keywords in the title text and closed caption, perhaps promoting the video on their website to encourage hits and promoting throughout their social media network to encourage some shares and links back perhaps - would that be a good start? I have bookmarked that website - thanks so much! It's really appreciated

[josh-riley]

SEO for these videos may need a bit more help. Higher number of views is good, however, selecting specific keywords - per video - is important, using them in the title, text and closed caption also make a big difference.

So,for example, I wouldn't recommend trying to optimize multiple videos for "ledato guitar lesson." Inbound links to the videos/video embeds also play a role. This is a great site for video SEO that can get into lots of detail: http://www.reelseo.com/