PR Media and Syndications
-
I’ve noticed that lot of my competitors who have good results in SERPs use or have used Pr Release and syndication to hundreds and thousands of sites. Just wondering how Google will react to the article that is published in different sites and has the same content and anchor link. Will it be considered a spam or no? Is it advisable to go with pr syndications after Penguin and Panda updates or no?
Thanks.
-
Thanks got the concept..
-
I would leave keyword density out of it - go ahead and do press releases, but your goal should be media coverage, not link building/SEO.
-
Well said Ruth, I also don’t favor the idea of duplicate content and anchored links from 1000’s of web sites. With new PR I’m trying to introduce the new product line that is described in a sub page of the web site. So you recommend contacting the PR media and asking them for a PR in their own words with necessary keyword density?
Thanks.
-
I would say, don't use press release syndication as a way to build links - it tends to generate duplicate content an David's right, the links aren't worth much. Instead, use PR the way PR is traditionally used - to build awareness and encourage media outlets to cover your stories in their own words. The last thing you want is for your own content to outrank you on somebody else's site!
-
Thanks David,
I don't want to do something and later regret about it. The best practice is to follow search engine guidelines. What I want to do is to get exposure and links that will be in help. I want the article to be in a user friendly way that will interest readers. Questions like: How the title should be written? Is the brand name supposed to be in the title? What is the best keyword density that I should keep? Should I use multiple keywords or just one with synonyms? How large should I go with syndication, 50 sites or 1000 sites? Are bothering me and as of now I don’t have any answer to these concerns. Can you provide me the best pr release writing tips, or an advice to mentioned above questions that might be in help?
-
Real companies use this as a marketing tactic thus google can never penalize you for something like this the most they will do is devalue the links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need some feedback on organize media
I work at a large church and we have an unique problem we're trying to solve. We have a lot of media on our site. We have messages from every Sunday, plus mid-week services, and other events all on our website. We have the messages organized into series, but would like to somehow organize these messages into topics as well, or some other way to organize them better. We have over 5000 pieces of media! Here's a link to our current media page....does anyone have any experience working with this much content, and how we can do better? By the way, SEO / organic traffic is secondary to helping users on our site find content better. We are also in the process of changing over our site search to google search to help give users better search results. But our end game is to help user find our content better. Thanks for your help!
Intermediate & Advanced SEO | | NoahsDad0 -
Building High PR Links
Would this technique work well for ranking? Get a relevant guestpost on a relevant site. Then send high PR links to that page to create pr3-5 relevant links to your main site.
Intermediate & Advanced SEO | | court120 -
High PR Profile backlinks
High <acronym title="Google Page Ranking">PR</acronym> Profilebacklinks still worth for SEO ?
Intermediate & Advanced SEO | | innofidelity1 -
What is the best way to allow content to be used on other sites for syndication without taking the chance of duplicate content filters
Cookstr appears to be syndicating content to shape.com and mensfitness.com a) They integrate their data into partner sites with an attribution back to their site and skinned it with the partners look. b) they link the image back to their image hosted on cookstr c) The page does not have microformats or as much data as their own page does so their own page is better SEO. Is this the best strategy or is there something better they could be doing to safely allow others to use our content, we don't want to share the content if we're going to get hit for a duplicate content filter or have another site out rank us with our own data. Thanks for your help in advance! their original content page: http://www.cookstr.com/recipes/sauteacuteed-escarole-with-pancetta their syndicated content pages: http://www.shape.com/healthy-eating/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta
Intermediate & Advanced SEO | | irvingw
http://www.mensfitness.com/nutrition/healthy-recipes/recipe/sauteacuteed-escarole-with-pancetta0 -
I want your opinions on the lack of increase in Pintrest's PR
Many months ago, a fellow marketer at my company introduced me to Pintrest, claiming that it would be good for our business. Pintrest was very much unknown by many just a few short months ago. Since then, I have seen it take off like wildfire, with excessive media coverage, registrations, and people putting the button on their sites. It must have thousands more backlinks now than it did six months ago--high quality ones too, as it's had coverage in virtually every major new media outlet. I want your opinion as to why it has remained a PR6 site this entire time. It was a PR6 site then and it still is now. I know the increase in PR is algorithmic, but come on! Can people share their experiences they've had link building for those higher PR sites? How much harder does it get?
Intermediate & Advanced SEO | | UnderRugSwept1 -
Is using frameset to usurp PR from an old domain okay?
I have a competitor who leapfrogged in Google SERPs after they purchased a domain that was let let go by a related authoritative organization and used it to redirect traffic from it to their website using frameset code. Is this a legit practice? Is this blackhat SEO? Here's the entirety of the code from the retired domain: <html> <head> <title>www.competitors-website.com title> <META name="description" content="www.competitors-website.com"> <META name="keywords" content="www.competitors-website.com"> head> <frameset rows="100%,*" border="0"> <frame src="http://www.competitors-website.com" frameborder="0" /> <frame frameborder="0" noresize /> frameset> html>
Intermediate & Advanced SEO | | Linesides0 -
While SEOing .com.au websites should I submit blogs and PRs only in .com.au Blogging / PR sites?
While SEOing .com.au, websites I am submitting PRs in sites like prweb.com, pr.com, prlog.com etc. Is that the right way or should I submit these PRs in Australian PR sites only (.com.au)?
Intermediate & Advanced SEO | | KS__0 -
ECommerce syndication & duplicate content
We have an eCommerce website with original software products. We want to syndicate our content to partner and affiliate websites, but are worried about the effect of duplicate content all over the web. Note that this is a relatively high profile project, where thousands of sites will be listing hundreds of our products, with the exact same name, description, tags, etc. We read the wonderful and relevant post by Kate Morris on this topic (here: http://mz.cm/nXho02) and we realize the duplicate content is never the best option. Some concrete questions we're trying to figure out: 1. Are we risking penalties of any sort? 2. We can potentially get tens of thousands of links from this concept, all with duplicate content around them, but from PR3-6 sites, some with lots of authority. What will affect our site more - the quantity of mediocre links (good) or the duplicate content around them (bad)? 3. Should we sacrifice SEO for a good business idea?
Intermediate & Advanced SEO | | erangalp0