Google doesn't rank the best page of our content for keywords. How to fix that?
-
Hello,
We have a strange issue, which I think is due to legacy. Generally, we are a job board for students in France: http://jobetudiant.net (jobetudiant == studentjob in french)
We rank quite well (2nd or 3rd) on "Job etudiant <city>", with the right page (the one that lists all job offers in that city). So this is great.</city>
Now, for some reason, Google systematically puts another of our pages in front of that: the page that lists the jobs offers in the 'region' of that city.
For example, check this page. the first link is a competitor, the 3rd is the "right" link (the job offers in annecy), but the 2nd link is the list of jobs in Haute Savoie (which is the 'departement'- equiv. to county) in which Annecy is... that's annoying.
Is there a way to indicate Google that the 3rd page makes more sense for this search?
Thanks
-
Hi Julien, I just did a basic check of your backlink profile using opensiteexplorer.org
-
Doh! I guess I googled the wrong terms! Thanks for the link...
-
It does help a ton! What tool did you use for this analysis? I'll try to use the same techniques and then optimize each page accordingly!
Thanks
-
Hi Julien,
Having looked at the backlink profile for both pages I can already see one problem. Your 'Annecy' page has very few links pointing to it whereas your 'Haute-Savoie' page has considerably more links to it. This is not a major problem in itself, however the problem I can see is with the anchors of these links. The majority of links to your 'Haute-Savoie' page contain the anchor 'haute savoie annecy'. This could be contributing to your 'Haute-Savoie' page outranking your 'Annecy' page. You can combat this by creating more links to your 'Annecy' page.
You could also improve your on-page optimisation for both pages. Again, having looked at your 'Haute-Savoie' page, it is quite well optimised for 'Annecy' rather than 'Haute-Savoie'.
Hope this helps,
Adam.
-
Rand wrote a post about this at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions that may help you out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google adding text to SERP title which isn't relevant
Hi guys, I have a site with around 300 articles on it and these articles came from three old domains which were migrated during a Wordpress domain migration almost four months back. There The problem I'm having is that for quite a lot of the articles in the SERP, Google is adding '- Maine Coons' to the end of the title. One of our old domains was related to this breed of cat so at least in Google's eyes it must have something to do with this I guess. I've attached a screenshot that shows one such example. What's odd is a lot of the new content that has been created also has this suffix added and it doesn't show in any other search engine. So, it doesn't appear in other search engines and it's not coming from the article itself (proved also via developer tools inspecting the code). So, Google is adding it but as you can see in this example (there are many more) it has absolutely no relevance to the post. Has anyone seen this behavior or have any idea how to fix it? I've tried all kinds of things and have even hired SEO 'experts' that haven't been able to see any problems. Any clues? Thanks, Matt K71Y3P9
Technical SEO | | mattpettitt0 -
Duplicate content pages on different domains, best practice?
Hi, We are running directory sites on different domains of different countries (we have the country name in the domain name of each site) and we have the same static page on each one, well, we have more of them but I would like to exemplify one static page for the sake of simplicity. So we have http://firstcountry.com/faq.html, http://secondcountry.com/faq.html and so on for 6-7 sites, faq.html from one country and the other have 94% similarity when checked against duplicate content. We would like an alternative approach to canonical cause the content couldn´t belong to only one of this sites, it belongs to all. Second option would be unindex all but one country. It´s syndicated content but we cannot link back to the source cause there is none. Thanks for taking the time in reading this.
Technical SEO | | seosogood0 -
Will you get more 'google juice' if your social links are in your websites header, rather than its footer?
Hi team, I'm in the process of making some aesthetic changes to my website. Its getting quite cluttered so the main purpose is to clean up its look. I currently have 3x social links in the header, right at the top, and i would really like to move these to the footer to remove some clutter in the header. My concern is that moving them may have an impact on the domains ranking in google. Website: www.mountainjade.co.nz We've made some huge gains against our competitors over the past 6 months and I don't want to jeopardise that. Any help would be much appreciated as i'm self taught in SEO and have learnt through making mistakes. This time however, with Moz, i'd rather get some advice before I make any decisions! Thanks is advance, Jake S
Technical SEO | | Jacobsheehan0 -
Wrong page ranked in Google, specific example
Hi All, I've searched for previous questions and many talk about the same problem but do not post an actual example. I am also thinking to do a blog post and a series of experiments once there is a theory. My target keyword is "Exhibition Stand Hire" and this is the target page on our site http://goo.gl/qt54lb Site appears on page 6 of SERPS (google.co.uk), but instead of this page a homepage is listed. But if I'm searching for the term using quotes, ie "Exhibition Stand Hire" the right page appears on page 4 of the SERPs. Our home page only uses the keyword in the body text, while target page is very optimised. Could it be over-optimised? I've tried mixing up words in the title tag to not offer an exact match, also i've varied the anchor text of all incoming links but that didn't fix the problem. (Hence why at the moment they all use different terms to point to this page) None of this helped alter what page is chosen to appear. Is it simply the matter of page not being strong enough compared to other less relevant pages on the site? How come many other sites rank better with much less effort? (i'm using OSE to determine competition) Thank you.
Technical SEO | | georgexx0 -
Can't get Google to Index .pdf in wp-content folder
We created an indepth case study/survey for a legal client and can't get Google to crawl the PDF which is hosted on Wordpress in the wp-content folder. It is linked to heavily from nearly all pages of the site by a global sidebar. Am I missing something obvious as to why Google won't crawl this PDF? We can't get much value from it unless it gets indexed. Any help is greatly appreciated. Thanks! Here is the PDF itself:
Technical SEO | | inboundauthority
http://www.billbonebikelaw.com/wp-content/uploads/2013/11/Whitepaper-Drivers-vs-cyclists-Floridas-Struggle-to-share-the-road.pdf Here is the page it is linked from:
http://www.billbonebikelaw.com/resources/drivers-vs-cyclists-study/0 -
Lots of Pages Dropped Out of Google's Index?
Until yesterday, my website had about 1200 pages indexed in Google. I did lots of changes: removed low quality content, rewrote passable content to make it better, wrote high quality content, got lots of likes and shares on social networks, etc. Now this morning I see that out of 1252 pages submitted, only 691 are indexed. Is that a temporary situation related to the recent updates? Anyone seeing this? What should I interpret about this?
Technical SEO | | sbrault740 -
What's the best way to handle Overly Dynamic Url's?
So my question is What the best way to handle Overly Dynamic Url's. I am working on a real estate agency website. They are selling/buying properties and the url is as followed. ttp://www.------.com/index.php?action=calculator&popup=yes&price=195000
Technical SEO | | Angelos_Savvaidis0 -
I'm redesigning a website which will have a new URL format. What's the best way to redirect all the old URLs to the new ones? Is there an automated, fast way to do this?
For example, the new URL will be: https://oregonoptimalhealth.com/about_us.html while the old one's were like this: http://www.oregonoptimalhealth.com/home/ooh/smartlist_1/services.html I have redirect almost 100 old pages to the correct new page. What's the best and easiest way to do this?
Technical SEO | | PolarisMarketing0