Usual time to index and rank a new site
-
Hi Just wondering if anyone knew how long it usually takes for a brand new site to get indexed and ranked? I launched a new site about 5 weeks ago. So far I have had 96,000 pages indexed but the majority haven't ranked particularly well or appeared. The ones that have ranked aren't ranking high even though they have better content than competitors sites... And my old domain. Do I just need to hang tight and wait till my domain authority improves? Is there anything I can do to speed up this process? cheers
-
Ah patience, can't help you with that one!
It may take a while for your links to appear in Open Site Explorer. There can be a lag of 1month+ due to the crawl/update cycle. You can find details of the next update here:
https://seomoz.zendesk.com/entries/345964-linkscape-update-schedule
You might be able to find fresher link using an alternative such as MajesticSEO or even google webmaster tools.
I believe the best way to ensure that the mozscape index finds your site is to make sure you've got some links from sites already in the index with high domain authorities.
Also, keep an eye on your google analytics and see where you might be getting referral traffic. If you know a site is passing good qualified visitors who convert then I'd see how you can develop the relationship with that site. (Also, find out why they're linking to you and see what other similar opportunities are out there.)
Completely get the issues regarding the specific part numbers etc. I'm guessing you can't count on repeat business either?
How much do you know about who your customers are? Apart from their very specific needs (finding a particular replacement part) can you target any content toward their more general needs/goals?
Where do these people go for advice? Are there particular user groups/forums or other online/offline communities that you could target?
Have you had any thoughts about how you can position yourself as the go-to place for these type of parts? What makes you different to the competition?
-
Hi Doug
Thanks for the response and advice. I have started building back links to key pages but these are not showing up in open site explorer yet. I guess that takes time as well.
Old site has no content at all and is under a different brand name. It also got a bit of a panda smack down. The new site has a lot of useful content, product descriptions, manuals etc so should do OK. I kept the old one going whilst the new one got established.
Most of my keywords (170,000 of them) are part numbers of obsolete parts - there is not that much room for creativity.
I think you need to be patient in SEO and I am not.
Thanks again Doug
-
Hi David, remember it's not just about the relevance of your content, but about it's popularity too. The one thing you'll be missing on a new site is backlinks. By identifying your key pages and building good relevant backlinks to them (or even better creating content that get's others to create the links themselves!) you'll increase the page authority of these pages and your overall domain authority.
You mention an old site. Is the new site a replacement? Can you set up redirects from the old site to the new so you can pass link equity onto the new property (and link customers to relevant content on the new site?) Having to compete with your old site doesn't sound ideal.
If for some reason the old site is out of your control - can you get links from the same place as your old site did? Use Open Site Explorer to take a look at he inbound links to your old domain.
What are the keywords that really matter to your business? Where are the customers, your strongest offerings and the most vulnerable competition?
Can you identify any low hanging fruit? Are there any keywords that are less competitive, easier to rank for, buy maybe with less traffic value? If you can get some of this ranking easily you'll get a quicker increase in traffic initially than spending a lot of time/effort attacking a very competitive keyword.
Are there any existing (real world) business relationships that you can use to get links?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What things i should do to add more attractiveness in my site?
I have 4 years of experience in feedback and survey of different companies for the people who want to learn some from online education about how to do something? and people want to get ease in daily life skills Kroger feedback provides them with a platform to learn everything about surveys and how to drive some to its highest peaks. It all works for People out there through Education SO I have now my own website ready to go but there is a problem in its on-page ranking factors I shall be thankful to you if some from you answer my question What things I should do to add more attractiveness to my site? take a look at my recent view of my site take a look at this Kroger feedback if somebody from you can answer my request??
Web Design | | SEOTOOLS021 -
Best Captcha Recommendations for Magento Site?
I am looking for the best captcha solution for our website which is magento based. Currently our web developer is recommending google captcha. Is this just a spam check list or will it do the job well? I would like any other recommendations that are clear for readers and are professional.
Web Design | | TeguarMarketing0 -
How to correct error in customized posttype WP site
Hi folks Can anybody help me. I foolishly, dogedly followed a Lynda.com tutorial for developing an 'online portfolio in WP'. Little did I know that my initial assumption - to use the 'twenty twelve' rather than the 'twenty eleven' theme would land me in such deep water. I was attempting to learn php on my own. All went well, until, --- the index page for the customized post type. Now I have two beautiful customized posttypes, 'companies' 'coverage' and no idea how to create an index page for either. I can't do the next step! I have tried every permutation - changing the permalink settings, changing them back, desperately searching for any handle to the nebulous links within the menu section. The only thing I can do (and have done for now) is to link the menu item 'company' and the menu item 'coverage' to a single post. Then the poor visitor has to scroll through the posts individually. I tried contacting the tutor and Lynda.com, to no avail! I have searched forums and found this is a common problem, but because I am so confused and novice to php they might as well be speaking Chinese. To compound my problems, looking through 'Wordpress SEO' for Yoast, I am painfully aware I can't go to the first basic step and fix the peramilinks to 'Postname' as that just makes my flakey menu collapse like a pack of cards. Help!
Web Design | | catherine-2793880 -
How SEO friendly (or unfriendly) this site structure is
We have a client who wants a site structure like this http://thethomasoliverband.com/home - try to scroll down on the content and see how the url of the site changes. Would there be any problems on trying to SEO this type of structure?
Web Design | | paulct0 -
How will it affect my site if i link to a site with adult content?
We are currently working on creating 2 sites for a company, one with no adult content, one with adult content. Will it affect the non adult content site if i link to the other one in terms of Google and being blocked by some internet providers.
Web Design | | MattWheatcroft0 -
What site do you admire/like for its SEO - technical, content, whatever - and why?
I am gathering examples of great SEO'd sites and would appreciate your examples. The rationale can be anything - great SEO structure, great linking, solid content - you think stands out. Thank you!
Web Design | | josh-riley0 -
Best way to set up a site with multiple brick and mortor locations across Canada
I have a client who is expanding his business locations from 2 cities to 3, and working towards having 10+ locations across Canada. Right now we're building location based landing pages for each city, as well as keyword targeted landing pages for each city. For example, landing pages for "Vancouver whatever clinic" and "Calgary whatever clinic" as well as for "Vancouver specific service", and "Calgary specific service". This means a lot of landing pages will need to be created to target each of 10 or so desirable "service" keywords for each city's location. I've no issue with this, however I was wondering how other companies go about this? What's the best way to be relevant for certain "service" based keyword searches in each city? Many of the "service" keywords are 'localized' meaning they will show Google Places results for local brick and mortar businesses for each location. I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well. the new site will be built in WordPress
Web Design | | AndyKuiper0 -
What's the best was to structure Product page information on my site?
Hi - I run a hobby related niche new / article / resource site (http://tinyurl.com/4eavaj4). One of the most critical components of the site is our product database. We don't actually sell anything directly - instead we monetize them by displaying relevant affiliate product feeds and price comparisons. However since the Panda update was implemented in February my traffic (particularly my long tail, product related traffic) has dropped off considerably. I had about a 20% drop in overall traffic, but have made up some of the ground in the past week. However I want to know once and for all how I should structure my product related information as I have a ton of great content that is ready to be published in this section but want to be sure I structure it the best possible way from a SEO standpoint. Here are a few different options I've come up with for displaying information about products on my site. For the purpose of these examples I am going to refer to all of the information that makes up my product pages collectively as "product profiles". Please let me know which is the best SEO wise (or if you have a better way of doing it let me know): - Option 1 - Current Method - Divide Content Sections into different pages / urls Example: http://tinyurl.com/4tpdlbl This is how the majority of my product profiles are currently structured. I did this to improve load times and to keep the total number of links per page down. In addition to the core product profile subpages: "Product Details","Compare Prices", **"**Product Review", "Hot Auctions", and "Checklists", I have the Checklists area further segmented by subset, each of which is on its own page that is only accessible through the main Checklists tab of the profile. - Option 2 - Everything on one url / page the old fashioned way, with everything available by scrolling vertically. This would make the page go on forever though. - Option 3 - Everything on one url / page, but visually segmented using css / javascript tabs. Example: http://tinyurl.com/4kqhauh I looked at the source code and all the page text is there, so it looks like it would be spider-able but you tell me. Or would another method of tabbing be better? My site is wordpress based so the functionality comes from a plugin. - Option 4 - Use post tabs that are technically all on the same page, but make each individual tab be accessible through its own suburl, all of which share the same core canonical url. Example: http://tinyurl.com/4bs9pjs Clicking on any of the individual tabs will result in something like ?postTabs=2 being appended to the core url. Example: http://tinyurl.com/4gvgufc Any input would be greatly appreciated asap! Thanks Mike
Web Design | | MikeATL0