SEO - Why variation in Google positioning? Are we penalized?
-
Our webiste is made of 2 different parts hosted in 2 different directory on the same domain:
1. The website itself, which can be seen as a catalog.
2. A blog on WP.
Sometimes we lose 50% of our traffic and 5 to 10 days later the traffic goes up again.
When looking at position in Google it appears that when losses of traffic happen, the Google positions of pages from the website become bad. The blog pages themselves keep their good position. Suddenly after few days we find our previous good postioning and we have a good traffic again.
Here at the questions we have:
1. Why do we have variation on our Google positioning? Which parameters can influence? Bounce rate? Speed?
3. Why only the website is penalized and never the WP blog whereas they are on same domain?
If someone has experienced it before or has a idea, your expertise is welcome...
Thanks.
-
Hi Celine, How are you checking your rankings?
-
Penguin attacks rankings of the pages which ranked for searches where the links that caused the penalty were pointed. So, you could have a home page that is penalized (b/c the offending links pointed to the home page and the offending links contain high traffic terms) and some, all or none of the individual pages in the blog. The wild (temporary) fluctuations in the SERP results might be Panda related.
-
Hi,
Thanks for your answer.
The domain is not new. (2 years). Not too much link building. Frech content every day.
For example: we have a page which was first on Google research with one keyword for at least 2 years. it brings us a lot of traffic.
Suddenly the page goes down to position 49 for few days and go back to the 1st position. It happen few time since Pinguin.
Right now, we are penalized again and it lasts since 10 days now.
-
Is it quite new domain? This is quite normal for newish domains, think of it as Google testing you out and seeing where you fit best in the rankings.
Do you do much link building, updating the site with fresh content. Continual SEO work on the site will help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News error in Google Search Console
My google search console states some errors as below: 1. Article fragmented Some of the urls in this error are the category urls. How to make google bot understand it is a category not an article? 2. Article too short In fact the article is quite long. I do not know why this is happen... 3. No sentence found In fact, there are a lot of sentences Please help!
Intermediate & Advanced SEO | | binhlai0 -
Dealing with negative SEO
Interested to know people strategies for detecting and mitigating negative SEO. Previously I've used link monitoring tool and kept an eye on all new back links coming in to any page on the site. I have then manually assessed each one again using some tools and actually visiting the website. However, this always leaves me with one dilemma. Regardless of my assessment how do search engines see that link? I run three lists a white list, grey list and blacklist. White list - very relevant and have a lot of authority. I.e. leading industry blogs and forums. Grey list - out of topic/industry, directories Blacklist - sites de-indexed by Google, illegal content or absolute spam (i.e. one page filled with hundreds of links to different domains) Do you have any thoughts? How do you assess if link is bad?
Intermediate & Advanced SEO | | seoman100 -
Looking for SEO advice on Negative SEO attack. Technical SEO
please see this link https://www.dropbox.com/s/thgy57zmmwzodcp/Screenshot 2016-05-31 13.25.23.png?dl=0 you can see my domain is getting tons of chinese spam. I have 410'd the page but it still keeps coming.. 7tnawRV
Intermediate & Advanced SEO | | mattguitar990 -
Few question about SEO
HI guys, I have few questions and I always find good answer here. I tried many SEO companies some very expensive and well known some with medium prices and some from India. I’m not an SEO expert but I always get the same things from SEO companies. They're saying you have to stay with us for few months before you’ll see any results. I completely understand however I don’t see the result on the end.1. What exactly Do I need SEO company for, after I do on page optimisation if they don’t work on proper backlinks. Just letting you know I’m getting content from other people.2. Is there something else which is really important after your page is optimised than backlinks? Or we should fully focus on get backlinks from customers, guest post, sharing on social media etc. to increase our DA and PA?3. Any advice about some individual or company who is good in backlink services?
Intermediate & Advanced SEO | | Lukas-ST
Thank youLukasThanks a lot.Lukas0 -
Google search results
I have been doing some searches on google to see where my new site shows up, I started using the search words "graphic design firm st. louis" as a gauge, because my title is St. Louis Missouri Graphic Design Firm. I showed up on about page 5 to start , if I include the word "firm" and a few pages further back if I just search "graphic design st. louis", without the word firm. It seemed i was slowly moving up pages with both searches and then a few days ago I jumped to page 1 for search "graphic design firm st. louis" the thing is it doesnt show up at all now if i search "graphic design st. louis" without the word firm. what would cause the one search to jump so high while the other one dissapeared completely?? and what can i do? my keyword density is same for both , any ideas.
Intermediate & Advanced SEO | | eric69660 -
Server cache and SEO
I have a question about server cache and seo. For example. www.chanel.com.cn , the server is in US, and uses China Cache to improve local Chinese users access speed, so what do you think this way will work for search engines spiders too? when a spider is crawlling the website, does the content it crawl on US server or China cache? what's best practice for those kind of SEO on server side? thanks Boson
Intermediate & Advanced SEO | | topchinaseo0 -
Google Webmasters not Accurate
I recently updated all the Meta titles, descriptions and keywords on my website because in the past most were duplicate and/or written in the incorrect language. According to Webmaster Tools they have indexed our site post update, but we still have the same number of HTML issues. When I click to investigate the issues further it is clear they are reflecting the old Meta not the new stuff we just added. Should this fix itself the next time Google crawls my site or is there something else I should be doing about the issue? Thanks!
Intermediate & Advanced SEO | | theLotter0