Schema.org
-
Has anyone successfully added the schema.org code to an ecommerce site?
Was it of any benefit to seo?
-
Thanks Lucek great answer, i went ahead and did it, it was pretty painless and i used the GWT to verify it was being read. Its reading the review counts, high and low values but doesnt display them as star ratings - maybe thats only for PPC. But the rest all works which is great.
I was surprised that an ecomm category page wont return any snippets as it contains multiple product tags (according to GWT), but this now puts my worries to one side about too many key word repetitions on the category pages as ive told google exactly why that is.
Here's to a succesful launch!
-
I managed to add this to one of my sites. I can't tell for sure that it did anything good to my rankings (I did too many changes at the time) but I can guarantee You that someday it will. Here's why:
- You show search engines that You put effort into creating Your site,
- structured data is yummy,
- someone, somewhere, someday (most probably already) will scan web for structured data and will use it in some way, potentially linking back to You.
Notice: I used GWT to verify validity of code on product pages, however GWT told me that it didn't found any rich data on the page. As I later found out it didn't mean that my code was invalid, but that GWT decided that the page isn't interesting enough to scan for structured data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema.org usage when there is no specific value available
Hi, I have a question on the usage of schema structure for reviews and especially for the “description” part. Most of the reviews have feedback included, which is used as “description” in the schema. But what should be done if there is no feedback thus no “description” available? Leave “description” in the schema, without value ("description": "",) or remove “description” from the schema? André
On-Page Optimization | | ConclusionDigital0 -
Can I have schema.org links as relative on my site? Getting an html validation error.
I'm getting an html validation error on relative schema.org links "Bad value //schema.org/Organization for attribute itemtype on element div: The string //schema.org/Organization is not an absolute URL." This is my code for https site: <code class="input">e itemtype="//schema.org/Organization"><a itemprop="url" class="navbar-brand" …<="" code=""></a></code>
On-Page Optimization | | RoxBrock0 -
Video schema
My question is if for video schema to work is needed for the video to be on your website or you can do a video schema with a youtube video from your youtube channel
On-Page Optimization | | maestrosonrisas0 -
Yoast video schema pluggin
What is your opinión or experience in yoast video schema pluggin
On-Page Optimization | | maestrosonrisas0 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
Schema for Web/SEO Service Pages
I was thinking about setting up my services pages for SEO and Web design with Schema code for a product. Is this a good idea? Has anyone done it?
On-Page Optimization | | NeilBelliveau0 -
E-Commerce SEO: What are the Schema.org properties you use?
Quick question about Schema.org for products. What are the properties you like to list on product-pages for an E-Commerce? Thanks.
On-Page Optimization | | AdrienOLeary0 -
Do Schema.org changes impact local SEO
I've reviewed the various presentation and blog posts from SMX advanced regarding local SEO and I didn't see any mention of Schema.org and microformats. Has any research or case studies been presented supporting that implementation of Schema.org microformats will improve local results? Here is one example where I've implemented the basics in the address info of the footer. http://bit.ly/lZQYeg Any tips on how to further optimize with schema.org markup?
On-Page Optimization | | DotCar0