Link Juice Passing Through Headers
-
I understand the concept of linking your pages internally to help pass juice to one another but it seems to me that the navigation bar with links to your main pages that appear on every page kind of eliminate the linking strategy.
For Example:
At the top of every page is a Home, About, Services, Contact, etc. Do the bots count these as links from each page?
There must be something I'm missing here! Help me out guys!
-
Not all links are created equally. This includes many factors, but one of them would be links that are contained within the site template, such as global navigation elements, whether in the header, sidebar or footer. It has been my experience that a link in the navigation does send the message that the page is important, but may not necessarily trump an in-content link with good anchor text.
So to answer your question, no I wouldn't say the in-page links are "pointless". But I would say you can use some more in-content links (as opposed to relying on the catalog and navigation links to pass anchor text), and that your below-the-fold content seems very over-optimized to me.
Rather than listing out links like on this page, you might try to weave them into some content: http://www.coolpooltables.com/categories/Darts/
Also, I would focus less on this kind of stuff and more on getting some useful intro copy on all category pages. I see that you have it for most of the top level categories, but I'd expand that strategy to the next level, such as http://www.coolpooltables.com/categories/foosball/foosball-tables/shelti-foosball-tables.html or http://www.coolpooltables.com/brands/InStroke.html .
Good luck!
-
Hi Bryan, I think that using the navigation bar helps us to maximize the link juice passed accross each page.
Below link help to solve the query.
http://curiouslittleperson.com/seo-optimize-internal-linking-structure/
-
Hi Bryan,
I'm asking one of our associates who works a lot with ecommerce sites to come over and add some advice to this question. You do seem to have an awful lot of navigation links.
As a side note, you might want to look at your on-site search. I saw that you had barstools with the Purdue logo, but a search for Purdue said there were no matching items. edit: change that to say look at the layout. There's a lot of white space so that the search results were shown below the fold, and I didn't realize there were actually matching products there. You might want to move that up a bit for user experience.
-
Harald,
The first link is discussing the head tag, not navigation headers.
The second link is three years old, and the information is very out of date and against what we generally advise at SEOmoz.
-
Hi Bryan, Yes the link juice is pass via headers.These is more explained to you at the below link:
http://www.davecain.co.uk/blog/link-juice-head-jquery
&
http://www.affilorama.com/blog/pardon-me-but-you-seem-to-be-leaking-link-juice
Thanks
-
Thats my problem. I'm trying to reduce on page links if anything. It just seems that the link structure of the site would be harmed by this.
Here's my exact problem:
website: www.coolpooltables.com
Im trying to get this link juice flow:
3rd layer pages > Pool Table Services (In Navigation Menu) > Home (In Navigation Menu)
but since the Pool Table Services page is linked in the navigation menu aren't the in-page links pointless since the home page has a link to the services page through the navigation menu as well?
Should I remove the services page from the navigation menu or I am just looking at this the wrong way?
-
Well yes they do count as internal links,
If you have a website with say 20,000 pages you can use anchor text specific titles on the navigation, so it can give you a boost to your "internal link juice". As an example you have a page about "Soccer Boots" you link to that in the title, sure you also have your main product specific pages too and main navigation pages.
What you can also do to supplement your main header navigation is to have a footer navigation.
You must also bare in mind that you do not want to target more than 100 links per page, this is a guide from Google.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I safely asume that links between subsites on a subdirectories based multisite will be treated as internal links within a single site by Google?
I am building a multisite network based in subdirectories (of the mainsite.com/site1 kind) where the main site is like a company site, and subsites are focused on brands or projects of that company. There will be links back and forth from the main site and the subsites, as if subsites were just categories or pages within the main site (they are hosted in subfolders of the main domain, after all). Now, Google's John Mueller has said: <<as far="" as="" their="" url="" structure="" is concerned,="" subdirectories="" are="" no="" different="" from="" pages="" and="" subpages="" on="" your="" main="" site.="" google="" will="" do="" its="" best="" to="" identify="" where="" sites="" separate="" using="" but="" the="" is="" same="" for="" a="" single="" site,="" you="" should="" assume="" that="" seo="" purposes,="" network="" be="" treated="" one="">></as> This sounds fine to me, except for the part "Google will do its best to identify where sites are separate", because then, if Google establishes that my multisite structure is actually a collection of different sites, links between subsites and mainsite would be considered backlinks between my own sites, which could be therefore considered a link wheel, that is, a kind of linking structure Google doesn't like. How can I make sure that Google understand my multisite as a unique site? P.S. - The reason I chose this multisite structure, instead of hosting brands in categories of the main site, is that if I use the subdirectories based multisite feature I will be able to map a TLD domain to any of my brands (subsites) whenever I'd choose to give that brand a more distinct profile, as if it really was a different website.
Web Design | | PabloCulebras0 -
New more "helpful" internal linking causing SERP & traffic drop?
Still dealing with the weird traffic drop on my website. I have removed a bunch of old links from a defunct blog, 301 thin pages, added text to remaining pages. I'm still stumped. So awhile ago I freshened up my website and thought I was "helping people" by making sure they could CONTACT the studio more easily... I added more links to the "contact page" I thought this would help conversions...This changed the number of links to my entire site....Would this be the problem with my ranking/traffic drop? http://bayareaboudoir.com/babinternal1.pdf
Web Design | | Squee1 -
Question #2: All of my INTERNAL links in OSE are being indexed from http://www.e.com/default.asp, and all my EXTERNAL links are linked to http://www.e.com/ am I getting a fraction of the link juice because of that?????
Hey guys, sorry for the really long question, but it appears that I am losing between 50 and 75 % of my link juice to my internal pages. In OSE all main category links (left sidebar) are being indexed from the URL that includes default.asp, even though NONE of my external links include that: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FSulky-Thread-s%2F78.htm If you check the PA for http://www.uncommonthread.com/: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2F You see that it is practically double the PA of http://www.uncommonthread.com/default.asp: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FDefault.asp **Also, non of my internal menu links are being indexed. ** Look at the menu on this page: http://www.uncommonthread.com/Sulky-Thread-s/78.htm and then look at the OSE information here for the "invisible thread" item from the menu on the page above^^^: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.uncommonthread.com%2FSulky-monofilament-s%2F54.htm Thanks SOOO much! Pre-thumbs and thanks to anyone that can lend me a seconds worth of advice! Thanks again for your time, Tyler A.
Web Design | | TylerAbernethy0 -
Footer Links For Web Design Agencies - Bad?
So today Google have updated their Webmaster Guidelines and they have drawn particular attention to their update relating to Link Schemes. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 Unless you have had your eyes closed and your fingers in your ears since February then most people are aware of the types of link schemes that the updated is refering to but there is one area that isn't so black and white for me. "Here are a few common examples of unnatural links that violate our guidelines: Widely distributed links in the footers of various sites" We are a design agency and we design and build lots of websites for our clients. It is pretty standard practice for agencies to add a credit to the footer of websites and we pick up a lot of work from people that see a site that they like and click through the footer link to our site. Our footer credit is standard on all of the websites that we create:- Website by Teapot Creative Only the 'Teapot Creative' part of the credit is anchor text so we are only linking using our brand name with no intention of manipulating search results. Is this going to hurt us? or will the fact that we are only linking using our branded term and without any SEO intent keep us in the clear? Thanks.
Web Design | | AdeLewis
Ade.0 -
Sub-pages with more links than homepage - bad?
Hi,
Web Design | | rayvensoft
I am working on merging a number of my niche websites into a larger site (301 redirects, phased in over a few months). My question/concern is whether google will penalize the main site when it sees that the homepage has almost no links to it, and that about 10-15 sub-pages have a lot of links back to it. Does anybody have experience with this kind of scenario? Will it create a problem? Theoretically I could spend a year or so building up links to the new main page - building the brand - before doing the 301's. The smaller pages still bring in clients, but it is getting hard to maintain that many micro sites. Thanks in advance for any help.0 -
How will it affect my site if i link to a site with adult content?
We are currently working on creating 2 sites for a company, one with no adult content, one with adult content. Will it affect the non adult content site if i link to the other one in terms of Google and being blocked by some internet providers.
Web Design | | MattWheatcroft0 -
How WP Themes work with Navigation Structure for SEO and JQuery Headers?
I am trying to find the best WP Theme for our company. I noticed most of them do not offer a left hand side navigation on the home pages, and usually are on the right side on the inside pages. I always thought that Home Page links were very important for SEO. Currenly we have a left drop down navigation with all of our product catagories, keyword optimized. The structure follows for all the pages. Is this not as important to Search Engines anymore? Is it better to have a products link, to all the products and then the inside pages, have just a navigation bar, for that particular catagory? This seems to be very common on all the templates i am seeing. I also noticed, and really like the JQueary Tabs. I would use this for displaying, PDFs and Specifications Charts. Also, some home page images are using a jquery slider with some text, linking to a page. Is Jquery the new javascript and do search engines see what is in the code? I also noticed they all have footers that have links and some other information. Is this a SEO must have?
Web Design | | hfranz0 -
Old links in Google, new website affecting SEO?
Hi Guys, I have launched my website in october and it has already been indexed by google. Now I'm going to launch my redesign which comes with a new structure, content, links, etc. So the question is, do I have to resubmit my website to google to get rid of old links? Onsite Explorer shows links to my forum which has been spammed with p* stuff which has been already indexed as well. The forum is off now. I want to use SEOmoz to track my new website but I guess this could be a hard thing as old links etc will be shown as well. Is there any tool to let Google know about my changes? Does it affect my SEO in any way? Thank you for your help. Nick
Web Design | | NickITW0