What are tier 1, tier 2, tier 3 keywords (pages)?
-
I am seeing these terms, but for the life of mine I can't understand what they are. Could anybody explain that in layman's terms? Thanks.
-
In addition to Vahe's suggestion, it's possible the terms being used refer to what is also frequently referred to as "the long tail" of search.
Tier 1 or "head" terms are search terms with both extremely high search volume and very high competition Tier 2 or "body" terms have lower search volume and competition, and tier 3 or "long tail" terms are those which are so specific they are searched much less frequently, but also there are considerably fewer sites competing for their traffic.
Example:
tier 1 head term - "SEO"
tier 2 body term - "ecommerce SEO specialist"
tier 3 long tail term - "SEO specialist for WordPress in Seattle"Note it's not just the # of words in the term that determine it's tier, though usually longer terms will be located farther down. It's more the search volume and amount of competition that determines the classification.
There's lots of info on the long tail of search here at SEOMoz and the web in general if you want to get a deeper understanding of it's value.
Paul
-
Hi Vince,
I think they refer to primary, secondary or tertiary keyword targets used for the page; primary being the main keyword used to optimise the page.
Hope this helps,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is exact keyword match in content for SEO in 2018?
Is it necessary to have the exact keyword which you are trying to rank for within the first sentence of the content on your web page? For example if we are selling men's shoes, is it ok to have have the meta title and h1 on page say men's shoes and just talk about shoes within the first sentence of the content on the page. Is it obvious to search engines that this page is selling men's shoes even if you don't have the word men's shoes in that first sentence or is it necessary to have the exact keywords which you are trying to rank for written there?
Content Development | | whiteonlySEO0 -
Duplicate product description on the same page
Hello, I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated. A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content It's a product page. A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?
Content Development | | Colage1 -
Shortened page titles and changed urls to match, will this effect my page rankings?
In my recent crawl, I was given a bunch of 200 errors for having titles too long, i rewrote the titles and changed the URLs to match (using wordpress). I was then informed by my boss that changing the URLs like I did (www.website.com/abc ->www.website.com/xyz) may have changed our page rank for those pages and if so i should revert them to the old urls. There are about 14 titles in total that I made these changes to. Would it be quicker to change the URL's to their old names, or better for me to use 301 redirects to point the old urls to the new ones? Will either renaming the urls of the new titled blogs with their old titles or using 301 redirects have better SEO results? Does wordpress automatically make these redirects for me? When I click a link of the old urls I kept saved in a document it still goes to the page.
Content Development | | dclauser0 -
What is the easiest and most scalable way to add links from one page to a related page entry?
We have a Spanish language reference site, and want to link related entries to each other. For example, the entry for "home" can link to the page with the entry for "home away from home." What is the best and most efficient way to do this at scale?
Content Development | | CuriosityMedia0 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | | AdamWormann1 -
Would adding a news page hurt my site ranking ?
Hi Mozers I was thinking about adding an industry news page where we would post articles written by others but give proper citation and linking. Would a page like this hurt my SEO ? Thank You
Content Development | | Pzabarko1 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0