Anyone using Webtrekk?
-
For months now we have experienced major frustrations with Google's way of running and measuring traffic and providing analytical information.
Although our measuring and segmentation requirements are not unique (I would heavily digress if I describe it) we established with Google Analytics engineers in engagements for more than 2 months, that GA is incapable measuring the traffic we require.
The few products I came across which are capable of providing proper segmentation based on product categories are Kissmetrics (unfortunately not a all-in-one analytics tool), Webtrends (horribly expensive) and I just recently stumbled across Webtrekk (http://www.webtrekk.com/en/products/q3.html).
I was wondering if anyone is using or has used Webtrekk and would be able to share some experience (and how it compares to GA and Webtrends).
-
I am going to answer my own question We have been running Webtrekk in a proof-of-concept test for the last few days. If you are familiar with GA's custom-variable-, event and ecommerce-tracking, implementing Webtrekk is straight forward. The major difference (where GA fails miserably for us) is the content aggregation. GA tries to solve this with Advanced Segments or Custom Variables, but fails in the way GA tracks sessions. Webtrekk does this properly and the flexibility you have on filtering is far superior to GA. Data will be calculated on the fly (about 1 hour behind real-time traffic) and accuracy levels are much higher than GA. It is still too early to say if we will go with Webtrekk, but initial signals show that from an analytics perspective it provides more accurate business intelligence than GA. Although I have not had a look at Webtrends (they refuse to run a free POC, but will also cost more than USD 50K/p.a.) I would rank the analytics platforms we tested like this (in order of preference) (1) GA - it's free and as long as you just need indicative figures you are good (2) Webtrekk - paid, but sofar very good (usable) analytics data (3) Webtrends - paid (very expensive and not open to free trials) (4) GA Premium - (paid - super expensive and I don't see any value in it) (5) Kissmetrics - lacks full analytics functionality
-
Hi,
I have heard about webtrekk but don't know much about it. Looks like another interesting Web analytics tools. It provides all facilities like Google analytic. One major difference is WebTrends trackswebpages including Javascript and Google analytic detect webpage which containing Javascript .
"WebTrends provide multiple methods for generating web traffic analysis reports. This is done using either client-side tracking via a javascript tag included on all of the web site pages requiring analysis, Generation of reports in Google Analytics can only be done via client-side tracking, analysis of your server web log files is not possible with this option."
I want to share this link it contains useful difference between both GA and Webtrends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to know how i use the new feature
i want to know how to use the feature for the www.alazharquranteaching.com learn Arabic online and Quran Online.
Reporting & Analytics | | saharali150 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
How to transfer 5 domains under one Brand domain without using 301 redirect with minimum SEO loss
My situation is rather complicated , I have 5 domains with different but identical services. Some with good traffic some without, but 2 main domains have manual penalty from Google (I have tried a lot to get rid of the penalty but no success) so finally I have decided to move all our websites under one anchor website 'a brand' and pass all the seo juice + blog articles under the same. Now the problem with the procedure is that we cannot redirect the penalized domain urls to new one as penalization will also be transferred and the whole motive of creating a new brand will be lost. So if somebody could guide me as of how I should proceed transferring SEO value with minimum traffic loss but without using 301) **One way I could figure out is using canonical (Am not confident over it) but say I create 5 identical pages on new domain and declare them as canonical of old domain pages (So is it safe? will it transfer the penalty of old domain to canonical new urls? ) ** Rest i am bifurcating all the traffic sources like direct / organic / referral / Social etc and chalking out what we can control manually and in what ratio, gradually I will work on each section to transfer the traffic. Main Problem is of Organic and Not available. Some suggestions or blog urls would be appreciated.
Reporting & Analytics | | ngupta10 -
Anyone else having webmaster tools delays?
My errors just stopped updating on April 25. Everything else is updating normal, did something change/
Reporting & Analytics | | EcommerceSite0 -
Has anyone experienced Google Analytics track the page visit to a "thank you" page, but not the goal conversion?
Has anyone experienced where Google Analytics would track the page visit to a "thank you" page, but not the goal conversion that should result? The goal had worked for a long time as it is as just a goal url with head match. No funnel. Not case sensitive. For about four days now, no conversions have been recorded, but Google Analytics shows hundreds of people visited the page that should trigger the goal. Additionally, we have received the hundreds of leads. A Screaming Frog search shows the code is embedded throughout the site. For the interested, the GA code looks like (and the 8 Xs are the correct number on the site): Am I missing something?
Reporting & Analytics | | 352inc0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
Google is listing my site using IP also, is it normal?
https://www.google.com/search?sourceid=chrome&ie=UTF-8&q=site%3A50.97.XXX.XXX About 7,050 results (0.24 seconds) when we do list by domain we get : About 10,400,000 results (0.29 seconds) is it ok? would google smart enough to count IP address not as duplicate content?
Reporting & Analytics | | tpt.com0 -
Question on correctly using rel="canonical
OK I have a question for the community here. All links below are just used as examples and no relationship or real campaigns are being used with any websites named below. Lets say that my domain is abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack/ but for Google Analytics tracking purposes I gave another website a tracking link for a banner that is as follows http://abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack/?utm_source=jackdanials&utm_medium=banner&utm_content=Gentleman-Jack&utm_campaign=holiday%2Bpromotion Since the original URL to my site is http://abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack and Google will then spider the other site picking up my tracking link within the banner which also contains my original URL, can it cause issues with duplicate content and if so what is the best way to use rel="canonical in this case or would you handle this issue in a different way? Thanks in advance for all your help.
Reporting & Analytics | | DRTBA0