A Begginer. Learning Lots. Need Advice.
-
About a month ago I took over a SEO for a small RV company here in Florida. My responsibilities include:
SEO, Adwords, Video Production, Inventory Update, Newsletters, Social Media, Etc.
I feel a little overwhelmed, but we are a small company and we probably won't be hiring more people.
I'm weak in some areas and strong in others. In the SEO area I'm weak. My question is, in the SEO area, where should I be focusing most?
I break my SEO responsibilities into a couple areas:
- Keyword Research (A lot of competition)
- Back-linking
- Social Media
I know there are more. But where should be my main focus, and how should I go about doing it?
Website is http://www.floridaoutdoorsrv.com
I would kind of like some one to give me an idea of where I am, and what should I do next.
SEOMoz has given me a lot of errors and it's little overwhelming.
Thanks in advance for the advice!
-
I hear you!
Well they are at the "fore front" of the RV industry. And actually I really like some of what they bring to the table, some of the more obvious things like title tags and meta descriptions I have little control over which is frustrating!
We are supposed to get an update to the site here in a week or two, I'm hoping some of this will be taken care of. But we can't switch right now, because honestly they are probably one of the best in the industry as sad as that sounds and we drop in rankings and it's a big pain everytime we switch companies.
I'm going to look into getting their name taken off of our site. It might be part of the contract, I'm not sure.
I have also been trying to make unique content for each page, but I usually do a little at a time. Any advice I welcome from as I'm a beginner at SEO.
So my take aways from you are:
Unique Title Tags
-
One thing that's immediately obvious is that you're having massive problems with your title tags. Every page needs to have a unique title tag, and your title tags should be 55-65 characters long. Rewriting thousands of title tags is going to be a challenge, so prioritize your most important landing pages and do those first.
Duplicate content is a challenge for any e-commerce website. If you have thousands of products on your site, and many of the products are very similar, it would require an amazing amount of time to craft completely unique product descriptions for all of them. Again, focus on your key landing pages.
Also, I don't know how you got hooked up with your web design company, but they have a link to their site in your footer, which is seriously sketchy. Not to mention that their website is a trainwreck. That might explain the CSS problems George mentioned. I would seriously think about working with a different web developer and designer. If your site is poorly constructed, that can cause SEO problems -- to say nothing of user experience and conversion rates.
-
Okay, I've added a screen shot of my most common problem.
I just got my guys to do a 301 Redirect from
floridaoutdoorsrv.com/index.php to floridaoutdoorsrv.com
Hope that helps!
-
Okay, so I am looking into a redirect for the /index.php page.
I have to work through the CMS company we use, unfortunately!
The article was helpful!
-
It would help if you said what errors you're getting. Duplicate content? Title tag issues?
-
I suggest taking things one step at a time. Your reports from SEOmoz may include tons of errors, but you can often fix tens or hundreds of these errors with one fix. I see some technical updates you can make to your pages that will help clean up the source code and perhaps make your pages load faster which will help.
A couple quick technical tips:
Clean up the inline CSS used on your pages. Use your external CSS files to hold this information.
Don't use relative URLs if you don't need to. You can fix a number of linking issues by just using absolute URLs.
Here's a helpful post from Paddy Moogan:
http://www.seomoz.org/blog/common-technical-seo-problems-and-how-to-solve-them
More to come later. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many SEO changes needed on a page. Create a new page?
I've been doing some research on a keyword with Page Optimization. I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page? Thanks, Chris
Intermediate & Advanced SEO | | Chris29181 -
301 redirection help needed!
Hi all, So if we used to have a domain (let's say olddomain.com) and we had a new site created at newdomain.com how do we properly setup redirects page to page. Caveat, the urls have changed so for instance the old page oldomain.com/service is now newdomain.com/our-services on the new site. Do we need to have hosting on the old site? Do we need to setup individual 301s for each page corresponding to the new page? Just looking for the easiest way to do this CORRECTLY. Thanks, Ricky
Intermediate & Advanced SEO | | RickyShockley3 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
I need your brains please - client site dropped significantly in search since hummingbird
I need your support. I've been doing "SEO" for several years - but sticking to sustainable methods. No junk links Decent content Decent site etc The site is advisein.com and it was ranking well for several terms such as: best lsat prep best lsat preparation best lsat course etc. Also there are some youtube videos (with the google thumbnail) that were doing extremely well in search and even those dropped in the rankings. Can any of you tell if there are some glaring issues that I am missing that would make the website and youtube videos drop 30 - 40+ spots in SERP's over the past few months after dominating for the last 3 years? Thank you in advance and I welcome additional questions and any ides....
Intermediate & Advanced SEO | | Intergen0 -
Advice on outranking Amazon and other big names in eCommerce
I have a client that is targeting some product related keywords. They are on page one for them but Amazon, OfficeMax and Staples are ranking in the top 3 spots for this specific product. Before I start targeting completely different words, do you have any advice on how to tackle big name eCommerce sites who are ranking higher than you. Thank you!
Intermediate & Advanced SEO | | TheOceanAgency0 -
Online Store With 4 Products Available in 50 Sizes, Need Tips Categories/Products
I own and manage 2 online stores selling furnace filters. http://www.furnacefilterscanada.com and http://www.filtrationmontreal.com/ We have 4 different qualities furnace filters and each of them are avaible in almost 50 different sizes. My store is setup with almost 200 different products. ( 4 filtres X 50 sizes) None of them have variable. This was a lots of work to create 200 different products. The reason I did this is because when searching in search engine, vistors will use such keywords: 16x20x4 filter 20x25x2 furnace filter a/c filter 10x20x1 replacement filter online 20x20x1 16x25x5 filter toronto and so on... Must keywords request in search engine will included the furnace filter size. QUESTIONS: all my products descriptions are the same, the only difference is the filter size, is this Duplicate Content? will it be better to sell 4 filters with 50 variables? if my store use variable I don't see how I will rank on Google when shopper search for keyword like mention before in this post. My page name will always be the same. My description page the same and so on... Furnace Filters Canada is on BigCommerce platform and I love it. I'm in the process of moving Filtration Montreal to CoreCommerce. You can have a look at it here http://furnacefilter.corecommerce.com I'm very limited in SEO knowledge, the way I have setup http://furnacefilter.corecommerce.com I thing is the best way for SEO. What is your opinion & recommendations. Thank you for your help, BigBlaze
Intermediate & Advanced SEO | | BigBlaze2050 -
Need advice for indexing a multilingual website
We are in the process of creating a Spanish subdomain of our website. I want to know what needs to be done in regard to meta tags, sitemap.xml and robots.txt so that Google and Bing will index both website properly and not causing the web page on the English site to lost rank. Our English site is www.mydomain.com with the Spanish site being es.mydomain.com We are planning to put a button or link on both sites so that visitors can switch between both sites. The two sites are similar but not all pages are mirror images.
Intermediate & Advanced SEO | | Qualbe-Marketing-Group0 -
301 redirects from old to new pages whit a lot of changes
Hello all, We are going to restyle and change CMS so all the urls will change. We are also updating content, adding much more content to the old pages trying to be more user and SEO friendly. My doubt is about doing 301 redirects from old to new pages when the content has changed a lot. Does it will mantain the ranking of the page or will crawlers thought that is a total diferent page. For example: one page new page will change from the old one the url, title, headers, meta description, content text and images. Should i maintain old content and do the CMS change with the 301 redirects and later change the content, that means a lot of work, or do it all at once? Thanks in advance Tomas
Intermediate & Advanced SEO | | tomas.guemes0