A Begginer. Learning Lots. Need Advice.
-
About a month ago I took over a SEO for a small RV company here in Florida. My responsibilities include:
SEO, Adwords, Video Production, Inventory Update, Newsletters, Social Media, Etc.
I feel a little overwhelmed, but we are a small company and we probably won't be hiring more people.
I'm weak in some areas and strong in others. In the SEO area I'm weak. My question is, in the SEO area, where should I be focusing most?
I break my SEO responsibilities into a couple areas:
- Keyword Research (A lot of competition)
- Back-linking
- Social Media
I know there are more. But where should be my main focus, and how should I go about doing it?
Website is http://www.floridaoutdoorsrv.com
I would kind of like some one to give me an idea of where I am, and what should I do next.
SEOMoz has given me a lot of errors and it's little overwhelming.
Thanks in advance for the advice!
-
I hear you!
Well they are at the "fore front" of the RV industry. And actually I really like some of what they bring to the table, some of the more obvious things like title tags and meta descriptions I have little control over which is frustrating!
We are supposed to get an update to the site here in a week or two, I'm hoping some of this will be taken care of. But we can't switch right now, because honestly they are probably one of the best in the industry as sad as that sounds and we drop in rankings and it's a big pain everytime we switch companies.
I'm going to look into getting their name taken off of our site. It might be part of the contract, I'm not sure.
I have also been trying to make unique content for each page, but I usually do a little at a time. Any advice I welcome from as I'm a beginner at SEO.
So my take aways from you are:
Unique Title Tags
-
One thing that's immediately obvious is that you're having massive problems with your title tags. Every page needs to have a unique title tag, and your title tags should be 55-65 characters long. Rewriting thousands of title tags is going to be a challenge, so prioritize your most important landing pages and do those first.
Duplicate content is a challenge for any e-commerce website. If you have thousands of products on your site, and many of the products are very similar, it would require an amazing amount of time to craft completely unique product descriptions for all of them. Again, focus on your key landing pages.
Also, I don't know how you got hooked up with your web design company, but they have a link to their site in your footer, which is seriously sketchy. Not to mention that their website is a trainwreck. That might explain the CSS problems George mentioned. I would seriously think about working with a different web developer and designer. If your site is poorly constructed, that can cause SEO problems -- to say nothing of user experience and conversion rates.
-
Okay, I've added a screen shot of my most common problem.
I just got my guys to do a 301 Redirect from
floridaoutdoorsrv.com/index.php to floridaoutdoorsrv.com
Hope that helps!
-
Okay, so I am looking into a redirect for the /index.php page.
I have to work through the CMS company we use, unfortunately!
The article was helpful!
-
It would help if you said what errors you're getting. Duplicate content? Title tag issues?
-
I suggest taking things one step at a time. Your reports from SEOmoz may include tons of errors, but you can often fix tens or hundreds of these errors with one fix. I see some technical updates you can make to your pages that will help clean up the source code and perhaps make your pages load faster which will help.
A couple quick technical tips:
Clean up the inline CSS used on your pages. Use your external CSS files to hold this information.
Don't use relative URLs if you don't need to. You can fix a number of linking issues by just using absolute URLs.
Here's a helpful post from Paddy Moogan:
http://www.seomoz.org/blog/common-technical-seo-problems-and-how-to-solve-them
More to come later. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword rank drop, any advice?
Screen Shot 2021-08-26 at 19.02.18.png My search visibility dropped from around 13% a few weeks ago to 8.29%. I know that Google launched a bunch of updates in this past few weeks to ignore spam links, and I'm pretty sure that was the reason for the drop - some of the links to my site date back over 10 years and those links were garbage. Confusingly, at the same time, my Domain Authority went up by 1 to 32, then back down a week later. How can I restore my previous rank in the short term? We're designing a new site at the moment with vastly improved page speed, but I'm not sure what effect that will have yet (thespacecollective.com).
Intermediate & Advanced SEO | | moon-boots0 -
What to do if lots of backend pages have been indexed by Google erroneously?
Hi Guys Our developer forgot to add a no index no follow tag on the pages he created in the back-end. So we have now ended up with lots of back end pages being indexed in google. So my question is, since many of those are now indexed in Google, so is it enough to just place a no index no follow on those or should we do a 301 redirect on all those to the most appropriate page? If a no index no follow is enough, that would create lots of 404 errors so could those affect the site negatively? Cheers Martin
Intermediate & Advanced SEO | | martin19700 -
Do backlinks need to be clicked to pass linkjuice?
Hi all: Do backlinks need to be clicked to pass linkjuice? Is so, can someone explain how much traffic is needed from a backlink to count as linkjuice? Thanks for the help. Audrey.
Intermediate & Advanced SEO | | Addythenurse1 -
Screaming frog Advice
Hi I am trying to crawl my site and it keeps crashing. My sys admins keeps upgrading the virtual box it sits on and it now currently has 8GB of memory, but still crashes. It gets to around 200k pages crawl and dies. Any tips on how I can crawl my whole site, can u use screaming frog to crawl part of a site. Thanks in advance for any tips. Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
How careful do you need to be about changes to readable URLs?
We are moving to Sitecore where the standard out the box is that if you change page title it amends the URL as well. I am worried that this will lead to SEO issues and am considering whether we need to get it locked down so that if the page title is amended (only in a minor way) it does not also change the URL. I have never worked with readable URLs before - what are the implications of the URL not exactly matching the wording of the page title?
Intermediate & Advanced SEO | | alzheimerssoc0 -
Need bullet points for a new website on what to do for SEO
Hello, My company just launched a new website and its a competitve market it looks like. Its for moving boxes and moving supplies. They want a bullet point list (nothing real specific) of what I will be doing for SEO for the new website. I have been out of the loop for more than a year with SEO so not sure what the best things to do first are. Any help would be great. Thanks John
Intermediate & Advanced SEO | | maximumrank0 -
Building a Large Local Services Directory - Subdomain Needed?
In 2012 we will be rolling out a directory of local services for our industry. This will ultimately be thousands of additional pages, with city/zip searching, individual provider pages etc. The main reason is for UX -- providing local resources for our industry to compliment the online experience (we're an online B2C retailer) My question is if there are pros/cons to putting this on a subdomain, or if having it on the root is ideal. I don't see a huge influx of backlinks (making a sub fine) but I suppose that could change down the road. I do see some indexing benefits for new terms like 'service x in los angeles' etc, but that would also be fine on a sub. It feels like it would be cleaner to keep separate and on a sub, but maybe we're missing something. We certainty don't want to hurt anything on our primary site which drives the business. Thoughts?
Intermediate & Advanced SEO | | SEOPA0 -
Need Guidance On SEO Campaign
Hello, my website is www.mybluedish.com and I am launching an SEO campaign to increase our rankings, especially for the keyword 'satellite internet'. We used to be ranked #5 for this keyword and Google made some changes about 9 months ago that dropped us way back. We have recovered a lot back to #18 now, but have been stuck here for a while. I want to step up our SEO campaign and have come up with the following campaign. Could any SEO's please tell me if you think the following is the make up of a solid SEO campaign or if it should be adjusted? Thank you. 12 new blog articles/month 24 Articles submitted to 10 different directories each (total of 200 article directory submissions)/month 1 basic Press Release from PR.com/month 200 do follow blog comments/month 10 paid blog posts (on other people’s blogs of PR 1-5)/month
Intermediate & Advanced SEO | | MyNet0