Does Google or Bing use words in the page title beyond the displayed limit for ranking purposes?
-
Standard good practice for on-page SEO includes keeping page title length below the maximum that Google displays in the SERPs. But words in the title beyond that maximum can be indexed, even if they don't show in the SERPs for end users.
For ranking purposes, is there any value in words beyond the character limit in page titles that are truncated in the SERPs?
-
Well said. I agree with IPROdigital's comment completely.
-
IMO search engines' main priority (advertising aside
) is to make an experience good for users. Sure, they will be indexed, but if Google or other SEs consider how it looks to users, it probably won't help. That aside, consider the importance of your Click Through Rate. You make all the effort of getting ranked, then your competitor has the title and description fully and neatly displayed, and you don't - not ideal. I tell clients that sometimes we might well rank lower than competitors but if the title and description are neater and have emotional impact they stand a far better chance of getting the clicks.
I doubt there is any value in the words beyond the character limit - from Google's point of view, why should there be, if users can't see it in SE results? I believe the recommended length is 60 characters.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number or percentage of new visitors impact Google rankings?
Hi all, Does the number/percentage of new visitors (from different IPs and countries) impact the Google rankings? If there are more number of new visitors, will Google favours the website in rankings considering the fact that new visitors are better than returning/same visitors? Thanks
Algorithm Updates | | vtmoz0 -
Pages fluctuating +/- 70 positions in Google SERPs?
I've got some pages that appear somewhere around #25 in Google. Every now and then, it just goes away from the top 100 results for a few days (even up to a week) and then it comes back. I've got other pages that rank around #8 which falls down to about #75 for a while and then it comes back. But while a page may be gone from the top 100 results in the US, it still ranks at about the same place everywhere else in the world (+/- 10 positions). I've seen this happen in the past but never it happened so often. What gives?!?
Algorithm Updates | | sbrault740 -
Could Retail Price Be A Google Ranking Factor???
I have not done any detailed studies on this but it seems that Google might be using low retail prices for specific items as a ranking factor in their organic SERPs. Does anyone else suspect this? Just askin' to hear your thoughts. Thanks!
Algorithm Updates | | EGOL0 -
On-page Optimization
Hi, I have two campaigns and neither have any statistics for on-page optimization. Am I doing something wrong or how do I make these stats appear? I would like to improve my website. Thank you in advanced for any pointers or shared experience you may give me!
Algorithm Updates | | Pixeltistic0 -
Ranking drops over weekend
Hi all, Has anyone noticed any ranking changes over the weekend? I've noticed an almost uniform drop of a few positions across almost all of my chosen phrases. Nothing major has occurred on our site, no messages in webmaster tools. An analysis of our competitors positions (which we track the top 10) doesn't reveal any clues. Cheers Aran
Algorithm Updates | | Aran_Smithson1 -
Do you think Google is destroying search?
I've seen garbage in google results for some time now, but it seems to be getting worse. I was just searching for a line of text that was in one of our stories from 2009. I just wanted to check that story and I didn't have a direct link. So I did the search and I found one copy of the story, but it wasn't on our site. I knew that it was on the other site as well as ours, because the writer writes for both publications. What I expected to see was the two results, one above the other, depending on which one had more links or better on-page for the query. What I got didn't really surprise me, but I was annoyed. In #1 position was the other site, That was OK by me, but ours wasn't there at all. I'm almost used to that now (not happy about it and trying to change it, but not doing well at all, even after 18 months of trying) What really made me angry was the garbage results that followed. One site, a wordpress blog, has tag pages and category pages being indexed. I didn't count them all but my guess is about 200 results from this blog, one after the other, most of them tag pages, with the same content on every one of them. Then the tag pages stopped and it started with dated archive pages, dozens of them. There were other sites, some with just one entry, some with dozens of tag pages. After that, porn sites, hundreds of them. I got right to the very end - 100 pages of 10 results per page. That blog seems to have done everything wrong, yet it has interesting stats. It is a PR6, yet Alexa ranks it 25,680,321. It has the same text in every headline. Most of the headlines are very short. It has all of the category and tag and archive pages indexed. There is a link to the designer's website on every page. There is a blogroll on every page, with links out to 50 sites. None of the pages appear to have a description. there are dozens of empty H2 tags and the H1 tag is 80% through the document. Yet google lists all of this stuff in the results. I don't remember the last time I saw 100 pages of results, it hasn't happened in a very long time. Is this something new that google is doing? What about the multiple tag and category pages in results - Is this just a special thing google is doing to upset me or are you seeing it too? I did eventually find my page, but not in that list. I found it by using site:mysite.com in the search box.
Algorithm Updates | | loopyal0 -
Google Cached Pages
I made some on-site changes to a site last week, in particular their page titles. This was all done on the same day at the same time. Now, one of those pages, got re-indexed on August 8th and has my updated changes, which also helped with my ranking. The other page I made changes to still shows a cached version from July 27th, which is before I made the changes. Why wouldn't google have an updated page from August 8th for both pages, not just one?
Algorithm Updates | | MichaelWeisbaum0 -
Some rankings fluctuate dramatically
Hi guys, just a quick query this one. For one of our keywords, the rankings are fluctuating wildly. One week we went up 32 spots, then the next friday we were down 28. Nothing dramatic was being done to the site, I have not been trying to "force" any rankings instead focusing on just making our content better. It just seems odd that one week we're on page one, then a few days later we're down on page four. It seems impossible to actually maintain a reliable ranking. I know to expect some fluctuation but every week it's up 20/30, then down 20/30 the next. How can we try to give this keyword some stability? Ideas?
Algorithm Updates | | JetBookMike0