Web Design Colors
-
Does anyone have any experience comparing the effectiveness of website colors? Does background color make any difference?
-
thanks Dana, some very interesting info in the slide deck.
Brett
-
Hi Brett, You ask a timely question because I just attended a great live webinar on Halloween presented by MecLabs. Here is a link to the presentation slidedeck: http://www.slideshare.net/marketingexperiments/how-do-website-colors-impact-conversion There are some great real life optimization examples of how simply changing the color only on certain parts of a page had major impacts on conversion rates. One of the biggest takeaways from that webinar was simply copying what might have worked for someone else is no guarantee that the same will work for you. It really depends on your business, your customer personas and a number of other things. You really need to test and even survey your customers to determine what colors might be best.
Hope that's helfpul!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce web design read more toggle vs menu link on home page and product pages
Hello, We have an Ecommerce store. We have a lot of content on the home page and product pages and we are going back and forth between which one to use between a toggle "Read More" "Show Less" toggle for each section and a anchor linked menu. We have long product pages We're thinking a read more toggle is more appropriate for category descriptions so that they can go at the top of the category and not take up space. But the read more toggle with lots of content scrolls the page down and doesn't scroll it back up when you hit "show less" We're leaning towards a linked menu for the home pages and product pages for this reason, but an accordion type set of toggles would look nicer. What do you recommend, and how have you set up your read more toggles if they have lots of info so that they are not confusing? Are there other options? ' Not looking for code (I can do that) I'm looking for ideas on the cleanest home page, category pages, and product pages when they have tons and tons of textual content. Wanting to trim it up and make it look compact and neat! Thanks!
Web Design | | BobGW0 -
My news site not showing in "In the news" list on Google Web Search
I got a news website (www.tapscape.com) which is 6 years old and has been on Google News since 2012. However, whenever I publish a news article, it never shows up "In the news" list on Google Web Search. I have already added the schema.org/NewsArticle on the website and have checked it if it's working or not on Google structured data testing tool. I see everything shows on on the structured data testing tool. The site already has a news sitemap (http://www.tapscape.com/news-sitemap.xml) and has been added to Google webmaster tools. News articles show perfectly fine in the News tab, but why isn't the articles being shown on "In the news" list on the Google web search? My site has a strong backlink background already, so I don't think I need to work on the backlinks. Please let me know what I'm doing wrong, and how can I get it to the news articles on "In the news" list. Below is a screenshot that I have attached to this question to help you understand what I mean to say. 1qoArRs
Web Design | | hakhan2010 -
Spanish website indexed in English, redirect to spanish or english version if i do a new website design?
Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?
Web Design | | NachoRetta0 -
Requirements for mobile menu design have created a duplicated menu in the text/cache view.
Hi, Upon checking the text cache view of our home page, I noticed the main menu has been duplicated. Please see: http://webcache.googleusercontent.com/search?q=cache:http://www.trinitypower.com&strip=1 Our coder tells me he created one version for the desktop and one for the mobile version. Duplicating the menu cannot be good for on page SEO. With that said, I have had no warnings reported back from Moz. Maybe the moz bots are not tuned to looks for such a duplication error. Anyway, the reason the coder created a different menu for mobile in order to support the design requirements. I did not like the look and feel of the responsive version created based on the desktop version. Hi solution to this problem is to convert the Mobile version menu into ajax. what do you guys think? Thanks, Jarrett
Web Design | | TrinityPower0 -
Confirm responsive design is accessible to crawlers?
Trying to ensure crawlers can access all important info on a new responsive website, but it's javascript-heavy. Following Google's advice/best practices, but can't get the Fetch and Render tool to confirm it's working. Anyone dealt with this before? Also posted in Product Forums with more detail: https://productforums.google.com/forum/#!msg/webmasters/PjxtBYClupw/56id80FUQdMJ
Web Design | | BoxerPropertyHouston0 -
Responsive design and Google analytics mobile tracking codes?
Hi all, We are currently rebuilding a site using responsive design, however i have just had a thought. On another site where we have a mobile site under a sub-directory we utilise mobile tracking codes as we found that this was far more accurate for recording visits. On a responsive design site evidently all pages, desktop and mobile, will be under the same URL, yet the content will adjust to the screen size of the device. Should we also change the tracking code to be mobile code on the lower resolutions or would the same code be sufficient?
Web Design | | Sarbs0 -
I NEED ADVICE: Need Web Software for customers to access backend
I have a prospect in the credit repair industry. Does anybody know of some software where the clients can log into their own accounts to see the progress? The feature I am looking for is like a Real Estate website where the brokers can create their own accounts and upload their own properties.
Web Design | | Francisco_Meza0