Generic Anchor Vs Branded Anchor?
-
Hi,
I have always been very careful when building links, making sure that I use lots of variations relevant to my site in the anchor text, so keep the ratio diluted. However, in recent weeks I have stumbled on some SEO's focussing wholly around branded anchor terms for future link building, I feel that a branded focussed link profile looks more natural.
I'm interested to know what the rest of Moz community think about this?
Thanks
-
Yes, there has been a lot of confusion regarding what types of keywords are targeting. If you are targeting only targeted keywords, it is like playing Russian roulette. Your website might be enjoying top position until you are caught by Google Penguin update. Probably this is the reason why you might be still seeing low quality sites with questionable links ranking tops.
_The ideal anchor text policy should be the right mix of branded keywords, targeted keywords and natural texts. But as you are playing it safe, you cannot expect that you will see dramatic improvement in the rankings anytime soon. _
-
Well I think you should focus less on making it seem "more natural", and actually allow it to be natural. Once you do that, there's no mixing and measuring anchor text as if you're a chemist. No worrying about ratios to dilute and all that nonsense.
But that's just me.
-
Hi
I think you're doing a good job using a lot of relevant variations in you anchors including branded anchors.
It depends of the content you're linking to use brand or keyword anchor.
I hope this can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor Text - How many and what do with our old posts
Hello, I have a two larger established websites that achieve over 1000 unique views a day. The sites have done well but we have always had problem with SEO. The vast majority of traffic is from our social media accounts -- we rank low on the SERP - below competitive pages that have less updates and much lower traffic. When I set the sites up I misunderstood a number of key issues but with over 4500 posts and 600 pages it has takes a huge amount of time to change things. I have now realised another issue -- we did not use Anchor Text to link to provide internal links to our keywords on our site. We are now adding them. My question is two fold: How many internal links should we add? From what I read on Moz - 5 to 6 internal links should be the right number. Comments? 2) We have numerous posts ie over 4000 that go back over 4 years. Should I change them all at once or will this flag a spam issue with Google? Believe me after years of problems I do not want another set back. Suggestions and advice would be welcome. Thanks
Link Building | | Romana0 -
Page Authority vs Domain Authority for Inbound Links
When executed correctly, earning links from high authority sites that are relevant to my website's industry are still valuable correct? So I want to know what is more valuable to my site and influencing the ranking of my site? Is it better to gain links that have a high page authority or domain authority? What is more valuable to my site and influencing its ranking?
Link Building | | PartyStore0 -
Link Relevance vs Link Authority ?
Hi guys, I have a quick question regarding some low quality links my site is getting. From the information in Open Site Explorer, the website Im talking about has a page authority of 16 while the domain authority is 11\. These are very low quality scores in my oppinion and Im thinking of removing them with Google Disavow Tool. The thing is that, although the domain is low quality, the links have relevance as they're in the same business sector as us. More exactly, the name of the domain is taxisavona and the company I work for is also a taxi company. So, now I`m thinking, should I disavow the link because of it's low scores or should I leave it because it is relevant to our business ? Thank you in advance! Best regards, Tiberiu Iavorenciuc
Link Building | | Tiberiu0 -
Has anything changed www vs non www
Hi, I started to read different comments on www vs non www and I am a little confused. As far as i know from SEO point, either url is fine but can you please share your latest view ? I was just wondering if anything has changed since penguin on this? Thanks!
Link Building | | Rubix0 -
Can a sitewide backlink with exact anchor text penalize my website?
A few years ago, I exchanged a link with another website. In the meantime, this other website grew quite fast and now they just added a forum. The backlink from their website is sitewide and is using the anchor text "best web hosting". According to Google, this backlink now appears on 117,000 pages of the same domain. Yesterday, I just got a warning from Google: "We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines..." Could that sitewide link be one of the causes? Of course I know there are tons of bad links to my site but I'm wondering if I should get this one removed. Thank you for your help and sorry for my english. Stephane
Link Building | | sbrault740 -
Anchor Text Distribution and Link Profile Best Practices
Hi, Since Penguin is about regulating link building, here are my questions: How many percent of a site's overall links should be branded terms? How many percent of a site's overall links should be related to the site? How many percent of a site's overall links should have nofollow? Any recommendation on anchor text distribution? Lastly In your opinion, which e-commerce site you think has the best link profile? Thanks!
Link Building | | WizardOfMoz0 -
Natural vs UnNatural Links: How to Understand It?
Today, I was reading one help article on Google webmaster tools help regarding Google friendly sites. I found that, Natural links can give us more benefits compare to Unnatural links. So, I have search on Google regarding Natural vs Unnatural links and come to know about great video. But, I am still confuse with exact understanding. I am trying to create external links on different websites. So, is it natural or not? How can I justify value of external website before creating link over there.
Link Building | | CommercePundit0 -
Anchor text distribution
Hey SEO Mozosphere - Working on a link buying strategy. I know it is wise to target not only anchor text links but also branded text links to keep your anchor text distribution looking natural. However, do you think it would be too risky to ask for branded text links only from low PR sites and focus the more valuable keyword anchor text links on high PR sites?
Link Building | | znotes0