Link Building - Drawing a blank
-
I've been trying to get backlinks for one website for the past 2 weeks and it's proving almost impossible. Initially I drew up a list of websites that would be suitable to have a link on and tried e-mailing a contact on each. However, it doesn't seem to be going anywhere. Most are coming back saying I can add some content but they will charge. However, we don't have a budget.
I've analysed competitor backlinks and they didn't reveal anything interesting.
The website doesn't have a Twitter account. So I can't look for links that way.
Another problem is that the website has a very niche audience and probably not the most active online.
Does anyone have any other tips that would help?
-
Here's a tactic that is pretty inexpensive and should work in most niches.
Find non-profits that are related to your niche and write an article on your site that highlights the great work they are doing. Then contact the site and let them know about it. If they have a press page they might include your link.
Another idea is to interview influential people or experts in your niche on your blog. Often people will link back to your site to share the interview with their readers.
Another idea is to create an industry survey using survey monkey to find out some interesting information and then publish the results on your site. Then followup with the people you surveyed and tell them about the resource.
-
Can you say what niche your website caters to? What kind of content is your website producing that others might be interesting in sharing -- so that you naturally acquire backlinks? Are there any trade organizations in your industry you could leverage? I know that you say your audience is not the most active online. Well, where are they spending their time online when they do log on?
-
+1 on this link - some fantastic ideas there, just skip the ones which require a large budget. Things like superb resource lists you can create yourself for free, then just reach out to universities or large websites showing off your cool content.
-
You can rank a website with zero budget. From just your question here, I can see you've got decent writing skills!
I'd recommend you hit your current weakness head on and make it a strength - Twitter rocks, add it to your skillset!
First of all, set up a Twitter account.
-
Mention lots of interesting news articles in your niche and comment on them.
-
Find others in your niche (look for the followers of influential people ), and follow them. Chat to them - ask them questions, or post comments on their updates
(hint get followers really fast with Tweepi, a handy website, don't overdo it though - keep things natural)
You'll build up a following and start to look influential.
Now, find blogs in your niche (just start with "write for us" +niche in Google, or search Twitter for "guest blog" +niche), which accept guest posts.
Find the relevant contact for that site on Twitter (preferably), and mention a few of their posts on their, including them in an @mention.
Strike up a chat, and then suggest a follow up post you could write.
Now, write an awesome post, include images from compfight (with credits to right sources), and plenty of research and facts and figures. In the future, if you're emailing about guest blog posts, you can use this as an example when approaching larger websites. Write awesome stuff for them, and then use these newer posts as examples for even bigger websites.
There is no way this won't work - just act on it!
-
-
Have you seen Jon Cooper's Complete List of Link Building Strategies?
You're bound to find something there; it's very inclusive.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Is there a way to use your other web properties for successful link building
We have two websites that align with it each other: Site #1 - Industry editorial website that provide high quality, original and current content. This site is mature and has high authority relatively speaking. Site #2 - Industry resource website that educates general public and insiders about the industry. Content is professionally written with fantastic art and basically breaks down different manufacturing processes/materials and walks people through the benefits. Would it be a sound approach to add anchor text/link within articles on site #1 to site #2? Below are a few scenarios: Article on site #1 is talking about using [manufacturing process] to make something and site #2has a page that describes [manufacturing process] in great detail. Article on site #1 is talking about using [material] and site #2 has a page that describes **[material]**in great detail. Article on site #1 is talking why its beneficial to use a particular [material] or [manufacturing process] and site #2 has a page that describes all benefits of [material] or [manufacturing process] in great detail. Obviously, this will only be sprinkled in here and there and not in every article. It should provide users with more insight but will SE's see it that way?
Link Building | | dasickle0 -
What are some Boilerplate Link-Building Activities for a new site?
Assuming you have built a new sophisticated site that involves high user engagement as in bounce rate < 30% sophisticated genuine content (pages > 2000 chars) best possible site speed what are some of the boilerplate link building activities you would execute under which considerations? Activities: I am thinking of things along the lines of building X social media links using a fiverr submission to curated link directories reach out for high quality links with thought leaders etc Considerations: I am thinking of things along the lines of keep a constant link gain velocity over the first 3 months make sure you place links across pages not just the root domain make sure you have a mix of follow and no-follow links and a natural anchor text distribution In short I am hoping we can crowdsource a linkbuilding starting guide in the SEO world of 2015. /T
Link Building | | petersocapro0 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
Totally puzzled by link building/content marketing
Hey Mozzers! 🙂 I'm going to be starting link building for a website soon and I am having some trouble wrapping my head around a couple of things. First of all, in the current world of SEO, where should I be looking to generate links? Is it as simple as reaching out to bloggers and trawling through competitors links? Or is there something more? In relation to this, if I were to generate a good number of links from high authority sites, how would this effect my ranking for keywords (assuming the anchor text for those links is the website URL)? The other thing I'm a little puzzled by is, if I were to write a great article on the websites blog and it gains traction in social media circles, people would (I assume) only share a link to the blog post instead of the actual article itself. How would this effect the ranking of keywords that I have optomised (anchor text etc.) for in the article? I assume this is where guest blogging would come in? Any help would be HUGELY appreciated. I've been trying to logic this one out the last couple of days and just can't do it 😕 Thanks a lot to anyone who replies 🙂
Link Building | | CD_20161 -
Link Building Techniques: Guest Blogging - Is it Okay or Not?
I was reading this page here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 "[...]Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link." So assuming you provide high quality guest posts to high quality blogs, is it okay or not to use this method as a link building technique?
Link Building | | sbrault740 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Link Building by Guest Posting.... But How many posts?
Hello I am a small Computer/Tech Blogger (part time) from India and following are my Domain stats: PR: 4 Alexa Rank: 65K *** Open Site Explorer Page Authority: 46/100** *** Open Site Explorer Domain Authority: 35/100** *** Open Site Explorer Linking Root Domain: 98** *** Open Site Explorer Total Links: 1196** *** mR: 4.83** *** mT: 5.81** Domain Age: 3 Years and 4 Months Blog Posts I made: around 580 I never spent ANY time in Link Building, only wrote content for my blog. I only attached my Blog URL in some BIG forums as a signature (never meant for link building, but later found that the signature section of some forums are DOFOLLOW) and very few sites linked/links to me/my articles. Reasons why I am asking question here: Majority of my blog posts ranks very well (top 10) on Google.co.in, but on Google.com, most of them are present from Page 2 - Page 10 - I want to rank my posts well on Google.com, Google.co.uk etc. SERP of Big sites remains static, but my position shuffles a lot. Sometimes any particular blog post of mine is on first page (on a particular Google Domain) and after some days/months, it shifts to 2nd or 3rd page! This happens a lot! As soon as Google Updates pagerank, many recent articles of mine will get atleast PageRank 2 or 3, but when pagerank in updated again, the pagerank of these very same articles drops! Very few articles of mine have static pagerank I am not a master in Computers/Tech and am not the first one on the internet to discover and write something UNIQUE/NEW, but I try to write detailed and good quality tutorials. If main keywords of my posts matches with the keywords of BIG domains, I never rank on first page, no matter I have written more detailed content compared to the content of these BIG sites! Google sends me traffic to majority of my blog posts by means of random keywords! I have decided to do Guest Posting on some blogs of similar niche and with Open Site Explorer Domain Authority ranging from 60 to 80. I will try my level best to write good content for them and they also allows Author Bio with a backlink to my Blog Homepage (in my case, the anchor text for this link will be my Blog Name) I want to ask following questions: Is one guest post with a backlink to my Homepage is enough? or I have to write more content for same domain? I have heard that, if you link to a website/blog which is linking to you, Google don't pass any juice to either of them because of reciprocal linking! - Is this true? The websites on which I am planning to do guest posts are very well established and trusted websites. Some of them have Open Site Explorer Domain Authority of 80+. Also, I never linked to them nor I am planning to do so! I request SEO Gurus here to please help me and I apologize in advance if I am wrong at any point. MY SEO concepts are not much clear and I am a newbie 🙂 Thanks and Regards
Link Building | | technotech0